S PSI 1005894 Table Of Content
DAFTAR ISI
SURAT PERNYATAAN KEASLIAN SKRIPSI ...................................................... i
ABSTRAK .................................................................................................................... ii
ABSTRACT .................................................................................................................. iii
KATA PENGANTAR .................................................................................................. iv
UCAPAN TERIMA KASIH ....................................................................................... v
DAFTAR ISI................................................................................................................. viii
DAFTAR TABEL ........................................................................................................ xi
DAFTAR GAMBAR .................................................................................................... xiii
DAFTAR LAMPIRAN ................................................................................................ xiv
BAB I PENDAHULUAN
1.1 Latar Belakang Masalah .......................................................................................... 1
1.2 Rumusan Masalah .................................................................................................... 6
1.3 Tujuan Penelitian ..................................................................................................... 7
1.4 Manfaat Penelitian ................................................................................................... 7
1.5 Struktur Organisasi Skripsi ...................................................................................... 7
BAB II LANDASAN TEORI
2.1 VALS (Value and Lifestyle)..................................................................................... 9
2.1.1 Definisi VALS ................................................................................................. 9
2.1.2 Segmentasi VALS............................................................................................ 10
2.1.2.1 Innovators ............................................................................................ 12
2.1.2.2 Thinkers ................................................................................................ 12
2.1.2.3 Believers ............................................................................................... 12
2.1.2.4 Achievers .............................................................................................. 13
2.1.2.5 Strivers ................................................................................................. 13
2.1.2.6 Experiencers ......................................................................................... 13
2.1.2.7 Makers .................................................................................................. 14
2.1.2.8 Survivors .............................................................................................. 14
2.2 Style Fashion Muslim Kontemporer ........................................................................ 14
2.2.1 Definisi Style Fashion Muslim Kontemporer .................................................. 14
2.2.2 Style Fashion Muslim Kontemporer Tipe Classic Elegant ............................. 16
2.3 Penelitian Terdahulu ................................................................................................ 17
2.4 Kerangka Berpikir .................................................................................................... 19
2.5 Hipotesis Penelitian ................................................................................................. 21
viii
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB III METODE PENELITIAN
3.1 Desain Penelitian ..................................................................................................... 24
3.2 Populasi dan Sampel ................................................................................................ 24
3.3 Variabel Penelitian ................................................................................................... 25
3.4 Definisi Operasional ................................................................................................ 26
3.4.1 Definisi Operasional VALS ............................................................................. 26
3.4.2 Definisi Operasional Style Fashion Muslim Kontemporer .............................. 26
3.5 Teknik Pengumpulan Data ....................................................................................... 26
3.6 Instrumen Penelitian ................................................................................................ 27
3.6.1 Deskripsi Instrumen Pengukuran ..................................................................... 27
3.6.1.1 Instrumen Pengukuran VALS ............................................................... 27
3.6.1.2 Instrumen Pengukuran Style Fashion Muslim Kontemporer ................ 29
3.6.2 Uji Validitas dan Reliabilitas ........................................................................... 30
3.6.2.1 Uji Validitas .......................................................................................... 30
3.6.2.2 Uji Reliabilitas ...................................................................................... 32
3.6.3 Kategori Skala.................................................................................................. 32
3.7 Analisis Data ............................................................................................................ 33
3.7.1 Uji Normalitas.................................................................................................. 33
3.7.2 Uji Linearitas ................................................................................................... 33
3.7.3 Uji Korelasi ...................................................................................................... 34
3.8 Prosedur Pelaksanaan Penelitian .............................................................................. 35
3.8.1 Tahap Persiapan ............................................................................................... 35
3.8.2 Tahap Pelaksanaan ........................................................................................... 35
3.8.3 Tahap Pengolahan Data ................................................................................... 36
3.8.4 Tahap Pembahasan .......................................................................................... 36
3.8.5 Tahap Penyelesaian.......................................................................................... 36
BAB IV HASIL DAN PEMBAHASAN
4.1 Gambaran Umum Data Demografis Konsumen Merek X Tipe Classic Elegant .... 37
4.2 Gambaran Umum VALS pada Konsumen Merek X Tipe Classic Elegant ............. 42
4.3 Uji Korelasi antara VALS dengan Style Fashion Muslim Kontemporer Tipe Classic
Elegant pada Konsumen Merek X ................................................................................. 51
4.3.1 Hubungan antara VALS Tipe Thinkers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 52
4.3.2 Hubungan antara VALS Tipe Experiencers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 53
ix
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.3.3 Hubungan antara VALS Tipe Achievers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 54
4.3.4 Hubungan antara VALS Tipe Believers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 55
4.3.5 Hubungan antara VALS Tipe Makers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 55
4.3.6 Hubungan antara VALS Tipe Strivers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 56
4.3.7 Hubungan antara VALS Tipe Survivors dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 57
4.3.8 Hubungan antara VALS Tipe Innovators dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 57
4.3.9 Kesimpulan Hubungan antara VALS dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 58
BAB V KESIMPULAN DAN SARAN
5.1 Kesimpulan .............................................................................................................. 61
5.2 Saran ........................................................................................................................ 61
DAFTAR PUSTAKA ................................................................................................... 61
LAMPIRAN.................................................................................................................. 66
RIWAYAT PENELITI ................................................................................................ 94
x
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
SURAT PERNYATAAN KEASLIAN SKRIPSI ...................................................... i
ABSTRAK .................................................................................................................... ii
ABSTRACT .................................................................................................................. iii
KATA PENGANTAR .................................................................................................. iv
UCAPAN TERIMA KASIH ....................................................................................... v
DAFTAR ISI................................................................................................................. viii
DAFTAR TABEL ........................................................................................................ xi
DAFTAR GAMBAR .................................................................................................... xiii
DAFTAR LAMPIRAN ................................................................................................ xiv
BAB I PENDAHULUAN
1.1 Latar Belakang Masalah .......................................................................................... 1
1.2 Rumusan Masalah .................................................................................................... 6
1.3 Tujuan Penelitian ..................................................................................................... 7
1.4 Manfaat Penelitian ................................................................................................... 7
1.5 Struktur Organisasi Skripsi ...................................................................................... 7
BAB II LANDASAN TEORI
2.1 VALS (Value and Lifestyle)..................................................................................... 9
2.1.1 Definisi VALS ................................................................................................. 9
2.1.2 Segmentasi VALS............................................................................................ 10
2.1.2.1 Innovators ............................................................................................ 12
2.1.2.2 Thinkers ................................................................................................ 12
2.1.2.3 Believers ............................................................................................... 12
2.1.2.4 Achievers .............................................................................................. 13
2.1.2.5 Strivers ................................................................................................. 13
2.1.2.6 Experiencers ......................................................................................... 13
2.1.2.7 Makers .................................................................................................. 14
2.1.2.8 Survivors .............................................................................................. 14
2.2 Style Fashion Muslim Kontemporer ........................................................................ 14
2.2.1 Definisi Style Fashion Muslim Kontemporer .................................................. 14
2.2.2 Style Fashion Muslim Kontemporer Tipe Classic Elegant ............................. 16
2.3 Penelitian Terdahulu ................................................................................................ 17
2.4 Kerangka Berpikir .................................................................................................... 19
2.5 Hipotesis Penelitian ................................................................................................. 21
viii
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB III METODE PENELITIAN
3.1 Desain Penelitian ..................................................................................................... 24
3.2 Populasi dan Sampel ................................................................................................ 24
3.3 Variabel Penelitian ................................................................................................... 25
3.4 Definisi Operasional ................................................................................................ 26
3.4.1 Definisi Operasional VALS ............................................................................. 26
3.4.2 Definisi Operasional Style Fashion Muslim Kontemporer .............................. 26
3.5 Teknik Pengumpulan Data ....................................................................................... 26
3.6 Instrumen Penelitian ................................................................................................ 27
3.6.1 Deskripsi Instrumen Pengukuran ..................................................................... 27
3.6.1.1 Instrumen Pengukuran VALS ............................................................... 27
3.6.1.2 Instrumen Pengukuran Style Fashion Muslim Kontemporer ................ 29
3.6.2 Uji Validitas dan Reliabilitas ........................................................................... 30
3.6.2.1 Uji Validitas .......................................................................................... 30
3.6.2.2 Uji Reliabilitas ...................................................................................... 32
3.6.3 Kategori Skala.................................................................................................. 32
3.7 Analisis Data ............................................................................................................ 33
3.7.1 Uji Normalitas.................................................................................................. 33
3.7.2 Uji Linearitas ................................................................................................... 33
3.7.3 Uji Korelasi ...................................................................................................... 34
3.8 Prosedur Pelaksanaan Penelitian .............................................................................. 35
3.8.1 Tahap Persiapan ............................................................................................... 35
3.8.2 Tahap Pelaksanaan ........................................................................................... 35
3.8.3 Tahap Pengolahan Data ................................................................................... 36
3.8.4 Tahap Pembahasan .......................................................................................... 36
3.8.5 Tahap Penyelesaian.......................................................................................... 36
BAB IV HASIL DAN PEMBAHASAN
4.1 Gambaran Umum Data Demografis Konsumen Merek X Tipe Classic Elegant .... 37
4.2 Gambaran Umum VALS pada Konsumen Merek X Tipe Classic Elegant ............. 42
4.3 Uji Korelasi antara VALS dengan Style Fashion Muslim Kontemporer Tipe Classic
Elegant pada Konsumen Merek X ................................................................................. 51
4.3.1 Hubungan antara VALS Tipe Thinkers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 52
4.3.2 Hubungan antara VALS Tipe Experiencers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 53
ix
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.3.3 Hubungan antara VALS Tipe Achievers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 54
4.3.4 Hubungan antara VALS Tipe Believers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 55
4.3.5 Hubungan antara VALS Tipe Makers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 55
4.3.6 Hubungan antara VALS Tipe Strivers dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 56
4.3.7 Hubungan antara VALS Tipe Survivors dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 57
4.3.8 Hubungan antara VALS Tipe Innovators dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 57
4.3.9 Kesimpulan Hubungan antara VALS dengan Style Fashion Muslim
Kontemporer Tipe Classic Elegant pada Konsumen Merek X................................. 58
BAB V KESIMPULAN DAN SARAN
5.1 Kesimpulan .............................................................................................................. 61
5.2 Saran ........................................................................................................................ 61
DAFTAR PUSTAKA ................................................................................................... 61
LAMPIRAN.................................................................................................................. 66
RIWAYAT PENELITI ................................................................................................ 94
x
Saraswati Ratna Pandini, 2015
HUBUNGAN ANTARA VALS (VALUE AND LIFESTYLE) DENGAN STYLE FASHION MUSLIM
KONTEMPORER TIPE CLASSIC ELEGANT PADA KONSUMEN MEREK X
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu