PROS Rini D Media literacy program Abstract
I.B.b.1.a.3.a.1 -1
ｾ＠
ir
1111111111111111111111
12110676
PROGRAM BOOK
ABSTRA
Indonesia Internati n I
Conference on Communi
"Global Challenge to The Future of Communication: Digital Media
n
and Communication Freedom in Public Discourse
Department of Communication.
Facuity of Social and Political Science
Universitas Indone la
Jakarta, 22-23 November 2010
-t-l ! ｾ
,> VI d Ir-r; - ffZ./;' 1;:"'- ｾＡＨ＠
ｾ＠
ｾ＠
1111111111111111111111
12110676
12110G76
PROGRAM BOOK &
ABSTRACTS
Indonesia International
Conference on Communication
"Global Challenge to The Future of Communication: Digital Media
and Communication Freedom in Public Discourse"
CONTENTS
PREFACE .............................................................................................
1
REMARKS.............................................................................................
2
PROMINENT SPEAKERS................................ ............ ................ .........
3
STEERING COMMITIEE............................. :........................................
7
PARALLEL SESSIONS SCHEDULE ....................................................
8
ABSTRACTS.........................................................................................
15
Indonesia International Conference on Communication (J/CC) i
PREFACE
Welcome to our very first International Conference on Communication.
Organized by the Department of Communication, Faculty of Social and Political
Sciences, Universitas Indonesia, this conference invites researchers, academics,
practitioners, and observers of communication sphere from around the world to
discuss the phenomenon of technology development and its implications in social life
and communication science.
Under the theme "Global ChaJlenge to the Future of Communication: Digital
Media and Communication Freedom in Public Discourse", this international
conference is one of the accomplishments of academic and social accountability to
the scholars and community. It is also meant to become a forum for the academics,
practitioners, policy makers, industry and community delegates aiming at the nation
enlightenment throughout communication domain.
We look forward to a productive two-day conference as a major step for the
above aims. Your presence and participation at this conference are highly
appreciated.
Furthermore, allow us to express our sincere thankfulness and
gratitude for everybody who has taken part in helping make this conference a
success.
Finally, we wish you a successful presentation, intellectually
discussion and fruitful gathering during the conference.
ｳｴｾＧＱＡｊＲｨｧ＠
Depok, 16 November, 2010
Conference Chair
Indonesia International Conference on Communication (liCe) 1
REMARKS
Communication and media across the years have experienced an astounding
development, either on its theoretical, methodological or practical aspects. The latest
of these developments in the communication arena, the New Media, have since its
births given rise to new perspectives on the role of communication in society. Recent
descriptions and research results of the internet and other digital media have ｾｨｯｷｮ＠
.
them to be new resources for the enhancement of public participation in politics,
economics, as well as culture. Along with the development of the media available for
use by the people over the years, came also the thoughts of not only their benefits,
but also their shortcomings for the lives of the people. These developments have
given the idea to scholars and those others interested about communication and
media about the different kinds of social interactions that humans can practice:
through direct face to face, through the technically means of analog communication,
and through the digitally technological means for networked communication either
one to one, one to many, or many to many. It is these last ways of communication
that people conduct today what this conference is all about.
The Department of Communication, as a part of the Faculty of Social and
Political Sciences, University of Indonesia is offering this conference as a sor1 of
common meeting ground for scholars, students, researchers, and others working in
government offices, the media and communication technology, both on local and
international sites, to think and discuss about the kind of future we will all be facing in
the advent of the new communication and information technology. Topics discus:er.:
in the conference will advance our knowledge and understanding of the phenomena
in today's digital communication context.
It is the first international conference ever conducted by the Department
linked to the commemoration of its 50th anniversary - but certainly not to be the last,
because we hope in optimism to see its continuation on a regular basis in the years
ahead. As host of the conference, we welcome you all participants and hope to see
you enjoy the dynamics and bustle of our capital city, Jakarta!
Prof. Or. lIya Revianti S. Sunarwinadi
Chair of Steering Committee
Indonesia International Conference on Communication (/ICC) 2.
STEERING COMMITTEE
Chair
Member
: Prof. Dr. lIya R. Sunarwinadi
: Prof. Alwi Dahlan, Ph.D.
Prof. Harsono Suwardi
Prof. Dr. Bachtiar Aly
Prof. Sasa Djuarsa Sendjaja, Ph.D.
Prof. Dedy N. Hidayat, Ph.D
Jacob Oetama
Djafaar Assegaf
Drs. Eduard Lukman, M.A
ORGANIZING COMMITTEE
: 1. Prof. Dr. lIya R. Sunarwinadi
2. Drs. Awang Ruswandi, M.Si.
: Dr. Irwansyah, M.A
: Ora. Rosy Tri Pagiwati, M.A
: Rudy Handoko, SE., MBA
: Ora. Inge Hutagalung, M.Si.
: Drs. Hifni Alifahmi, M.Si.
: Eriyanto, M.Si.
Board of Committee
Chairperson
General Secretary
Treasurer
Head of Funding
Vice Head of Funding
Head of Program
REVIEWER
•
•
•
•
•
•
•
Prof. Dr. Harsono Suwardi
Prof. Andre Harjana
Prof. Aloyis Nugraha
Prof. Andi Faisal Sakti
Prof. Dr. Bachtiar Aly
ｾｲｯｦＮ＠
Dr. Zulhasril Nasir
"'rof. Dr. M. Budyatna
•
•
•
•
•
•
•
Hermin, Ph.D.
Dr. Silly K. Sarwono
Dr. Pinckey Triputra
Dr. Turnomo Rahardjo
Dr. Sunarto
Dr. Ninok Leksono
Dr. Ronny Adhikarya
Indonesia International Conference on .Cor'7.'77un ication (IICC) -:
Tuesday.23 November 2010 I 09.00 -12.00 a.m.
Parikesit Room
Gatot Kaca Room
Special Topic III
Special Topic IV
ＭＮｾ］
Democracy, Gender, and Political Communication
ＮＭＴｾ＠
1. Rabmat Saleb (Syiah Kuala University)
Email: rahmat_sgl@yahoo.com
Paper Title: Corporate Social Engagement (CSE) :
Exploring Opportunities and Challenges in Adopting
CSE in the Indonesian Market
2. Soraya Fadbal (Univ. AI Azbar Indonesia)
Email: busorsmile2@yahoo.com
Paper Title: People Power and Social Media in
Urban Community: Facebook Phenomenon in
Tndonesian Context
3. Vitania Yulia (University of Andalas, Indonesia)
Email: vyulia@yahoo.co.id
Paper Title: Engaging with Indonesian Sinetron:
Viewing Attitudes, Realism, and Gender Role
t Yearry Panji Setianto (Sultan Ageng Tirtayasa
'Jniversity, Indonesia)
ｾｭ｡ｩｬ＠
: yearry.panji@gmaiJ.com
?aper Title: Public Sphere and the New Media
(How Democratization and Political Communication
n the Internet Shape the Indonesian Society)
:i
" Yobanes Widodo (Atma Jaya Yogyakarta
Jnh'ersity)
ｾｭ｡ｩｬＺ＠
ywidodo@staff.uajy.ac.id;
nasboi@yahoo.com
'laper Title: Internetfor Participatory Democracy:
"he Experience ofIndonesian NGOs to Develop
)articipatory Democracy by the Use ofInternet
. Chong Lee Yow (Universiti Sains Malaysia)
.mail: yowchonglee@gmail.com
'aper Title: Television News Democracy and
'ublic Sphere: A Study ofMal(1)!sia TV2 and NTV7
,'nglish Television News
. Billy K. Sarwono (Universitas Indonesia)
aper Title: Women and Climate Change Issues in
ldonesian Newspaper
1 Study on Cultural Production ofKompas)
ｾ＠
Communication Etbics, Media Responsibility,
Journalism and Media Studies
1. Rini Darmastuti (Satya Wacana Cbristian
University)
Email: rindannaS@yahoo.com
Paper Title: Media Literacy Program
I
•
I
•
2. Rizqi Fadbillah, Yolla Flesba AI Miroj Adam
& Arvianti Koesmedisiana (University of
Diponegoro Indonesia)
Email: tyhma.ajatteliia@gmaiLcom;
andthebottleofrum@gmail.com;
ｾ＠
girlicious kicks@yahoo.co.id
Paper Title: Tabloidization in Online Media
3. Iwan Awaluddin Yusuf
Email: awa_way@yahoo.com
Paper Title: Yellow Journalism in Indonesia: A
Question about Ethics and Responsibility ofthe
Media Industry
4. Rizalawati Ismail & Awan Ismail (International
Islamic University of Malaysia (llUM) and
University of Adelaide)
Email: rizalawati@gmail.com;
cloudawan@yahoo.co.uk
Paper Title: Journalism Education Challenges in
Malaysia
I
S. Sbabnon bin Mohamed Salleh and Dr. Abd
Rasid Abd Rahman (Universiti Teknologi MARA) I
Email ;shahnon@saJam.uitm.edu.my
.
Paper Title: Analytical Study ofPolitical
Communication and Opinion Leadership in Social
i
Media in Malaysia
I
I
j
I
!
Indonesia International Conference on Communication (/ICC) 13
12110G7G
ｾ＠
ir
1111111111111111111111
12110676
PROGRAM BOOK
ABSTRA
Indonesia Internati n I
Conference on Communi
"Global Challenge to The Future of Communication: Digital Media
n
and Communication Freedom in Public Discourse
Department of Communication.
Facuity of Social and Political Science
Universitas Indone la
Jakarta, 22-23 November 2010
-t-l ! ｾ
,> VI d Ir-r; - ffZ./;' 1;:"'- ｾＡＨ＠
ｾ＠
ｾ＠
1111111111111111111111
12110676
12110G76
PROGRAM BOOK &
ABSTRACTS
Indonesia International
Conference on Communication
"Global Challenge to The Future of Communication: Digital Media
and Communication Freedom in Public Discourse"
CONTENTS
PREFACE .............................................................................................
1
REMARKS.............................................................................................
2
PROMINENT SPEAKERS................................ ............ ................ .........
3
STEERING COMMITIEE............................. :........................................
7
PARALLEL SESSIONS SCHEDULE ....................................................
8
ABSTRACTS.........................................................................................
15
Indonesia International Conference on Communication (J/CC) i
PREFACE
Welcome to our very first International Conference on Communication.
Organized by the Department of Communication, Faculty of Social and Political
Sciences, Universitas Indonesia, this conference invites researchers, academics,
practitioners, and observers of communication sphere from around the world to
discuss the phenomenon of technology development and its implications in social life
and communication science.
Under the theme "Global ChaJlenge to the Future of Communication: Digital
Media and Communication Freedom in Public Discourse", this international
conference is one of the accomplishments of academic and social accountability to
the scholars and community. It is also meant to become a forum for the academics,
practitioners, policy makers, industry and community delegates aiming at the nation
enlightenment throughout communication domain.
We look forward to a productive two-day conference as a major step for the
above aims. Your presence and participation at this conference are highly
appreciated.
Furthermore, allow us to express our sincere thankfulness and
gratitude for everybody who has taken part in helping make this conference a
success.
Finally, we wish you a successful presentation, intellectually
discussion and fruitful gathering during the conference.
ｳｴｾＧＱＡｊＲｨｧ＠
Depok, 16 November, 2010
Conference Chair
Indonesia International Conference on Communication (liCe) 1
REMARKS
Communication and media across the years have experienced an astounding
development, either on its theoretical, methodological or practical aspects. The latest
of these developments in the communication arena, the New Media, have since its
births given rise to new perspectives on the role of communication in society. Recent
descriptions and research results of the internet and other digital media have ｾｨｯｷｮ＠
.
them to be new resources for the enhancement of public participation in politics,
economics, as well as culture. Along with the development of the media available for
use by the people over the years, came also the thoughts of not only their benefits,
but also their shortcomings for the lives of the people. These developments have
given the idea to scholars and those others interested about communication and
media about the different kinds of social interactions that humans can practice:
through direct face to face, through the technically means of analog communication,
and through the digitally technological means for networked communication either
one to one, one to many, or many to many. It is these last ways of communication
that people conduct today what this conference is all about.
The Department of Communication, as a part of the Faculty of Social and
Political Sciences, University of Indonesia is offering this conference as a sor1 of
common meeting ground for scholars, students, researchers, and others working in
government offices, the media and communication technology, both on local and
international sites, to think and discuss about the kind of future we will all be facing in
the advent of the new communication and information technology. Topics discus:er.:
in the conference will advance our knowledge and understanding of the phenomena
in today's digital communication context.
It is the first international conference ever conducted by the Department
linked to the commemoration of its 50th anniversary - but certainly not to be the last,
because we hope in optimism to see its continuation on a regular basis in the years
ahead. As host of the conference, we welcome you all participants and hope to see
you enjoy the dynamics and bustle of our capital city, Jakarta!
Prof. Or. lIya Revianti S. Sunarwinadi
Chair of Steering Committee
Indonesia International Conference on Communication (/ICC) 2.
STEERING COMMITTEE
Chair
Member
: Prof. Dr. lIya R. Sunarwinadi
: Prof. Alwi Dahlan, Ph.D.
Prof. Harsono Suwardi
Prof. Dr. Bachtiar Aly
Prof. Sasa Djuarsa Sendjaja, Ph.D.
Prof. Dedy N. Hidayat, Ph.D
Jacob Oetama
Djafaar Assegaf
Drs. Eduard Lukman, M.A
ORGANIZING COMMITTEE
: 1. Prof. Dr. lIya R. Sunarwinadi
2. Drs. Awang Ruswandi, M.Si.
: Dr. Irwansyah, M.A
: Ora. Rosy Tri Pagiwati, M.A
: Rudy Handoko, SE., MBA
: Ora. Inge Hutagalung, M.Si.
: Drs. Hifni Alifahmi, M.Si.
: Eriyanto, M.Si.
Board of Committee
Chairperson
General Secretary
Treasurer
Head of Funding
Vice Head of Funding
Head of Program
REVIEWER
•
•
•
•
•
•
•
Prof. Dr. Harsono Suwardi
Prof. Andre Harjana
Prof. Aloyis Nugraha
Prof. Andi Faisal Sakti
Prof. Dr. Bachtiar Aly
ｾｲｯｦＮ＠
Dr. Zulhasril Nasir
"'rof. Dr. M. Budyatna
•
•
•
•
•
•
•
Hermin, Ph.D.
Dr. Silly K. Sarwono
Dr. Pinckey Triputra
Dr. Turnomo Rahardjo
Dr. Sunarto
Dr. Ninok Leksono
Dr. Ronny Adhikarya
Indonesia International Conference on .Cor'7.'77un ication (IICC) -:
Tuesday.23 November 2010 I 09.00 -12.00 a.m.
Parikesit Room
Gatot Kaca Room
Special Topic III
Special Topic IV
ＭＮｾ］
Democracy, Gender, and Political Communication
ＮＭＴｾ＠
1. Rabmat Saleb (Syiah Kuala University)
Email: rahmat_sgl@yahoo.com
Paper Title: Corporate Social Engagement (CSE) :
Exploring Opportunities and Challenges in Adopting
CSE in the Indonesian Market
2. Soraya Fadbal (Univ. AI Azbar Indonesia)
Email: busorsmile2@yahoo.com
Paper Title: People Power and Social Media in
Urban Community: Facebook Phenomenon in
Tndonesian Context
3. Vitania Yulia (University of Andalas, Indonesia)
Email: vyulia@yahoo.co.id
Paper Title: Engaging with Indonesian Sinetron:
Viewing Attitudes, Realism, and Gender Role
t Yearry Panji Setianto (Sultan Ageng Tirtayasa
'Jniversity, Indonesia)
ｾｭ｡ｩｬ＠
: yearry.panji@gmaiJ.com
?aper Title: Public Sphere and the New Media
(How Democratization and Political Communication
n the Internet Shape the Indonesian Society)
:i
" Yobanes Widodo (Atma Jaya Yogyakarta
Jnh'ersity)
ｾｭ｡ｩｬＺ＠
ywidodo@staff.uajy.ac.id;
nasboi@yahoo.com
'laper Title: Internetfor Participatory Democracy:
"he Experience ofIndonesian NGOs to Develop
)articipatory Democracy by the Use ofInternet
. Chong Lee Yow (Universiti Sains Malaysia)
.mail: yowchonglee@gmail.com
'aper Title: Television News Democracy and
'ublic Sphere: A Study ofMal(1)!sia TV2 and NTV7
,'nglish Television News
. Billy K. Sarwono (Universitas Indonesia)
aper Title: Women and Climate Change Issues in
ldonesian Newspaper
1 Study on Cultural Production ofKompas)
ｾ＠
Communication Etbics, Media Responsibility,
Journalism and Media Studies
1. Rini Darmastuti (Satya Wacana Cbristian
University)
Email: rindannaS@yahoo.com
Paper Title: Media Literacy Program
I
•
I
•
2. Rizqi Fadbillah, Yolla Flesba AI Miroj Adam
& Arvianti Koesmedisiana (University of
Diponegoro Indonesia)
Email: tyhma.ajatteliia@gmaiLcom;
andthebottleofrum@gmail.com;
ｾ＠
girlicious kicks@yahoo.co.id
Paper Title: Tabloidization in Online Media
3. Iwan Awaluddin Yusuf
Email: awa_way@yahoo.com
Paper Title: Yellow Journalism in Indonesia: A
Question about Ethics and Responsibility ofthe
Media Industry
4. Rizalawati Ismail & Awan Ismail (International
Islamic University of Malaysia (llUM) and
University of Adelaide)
Email: rizalawati@gmail.com;
cloudawan@yahoo.co.uk
Paper Title: Journalism Education Challenges in
Malaysia
I
S. Sbabnon bin Mohamed Salleh and Dr. Abd
Rasid Abd Rahman (Universiti Teknologi MARA) I
Email ;shahnon@saJam.uitm.edu.my
.
Paper Title: Analytical Study ofPolitical
Communication and Opinion Leadership in Social
i
Media in Malaysia
I
I
j
I
!
Indonesia International Conference on Communication (/ICC) 13
12110G7G