Perancangan buku kumpulan puisi “lengan-lengan yang menyewakan keteduhan” BAB 0
perpustakaan.uns.ac.id
digilib.uns.ac.id
PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN BUKU KUMPULAN PUISI
“LENGAN-LENGAN YANG MENYEWAKAN
KETEDUHAN”
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh :
Dona Try Sota
C. 9512023
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit to user
2015
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
Lakukanlah yang kamu suka.
“Penulis”
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Keluarga tercinta yang selalu mendukung dan berdoa untuk penulis tanpa
lelah.
2. Diploma III Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta.
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur atas kehadirat Allah SWT yang telah melimpahkan segala
hidayah, inayah dan segala pertolongan dan keridhaan-Nya, sehingga Tugas Akhir
ini dapat diselesaikan dengan judul Tugas Akhir PERANCANGAN BUKU
KUMPULAN
PUISI
“LENGAN-LENGAN
YANG
MENYEWAKAN
KETEDUHAN”.
Adapun Tugas Akhir ini disusun guna mencapai gelar Ahli Madya
Diploma III program studi D III Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Tugas Akhir ini dapat terselesaikan dengan baik dan lancar tidak terlepas
dari bantuan semua pihak baik dari lingkungan keluarga, kampus Universitas
Sebelas Maret maupun dari lembaga/perusahaan/perorangan tempat perancangan
ini dilakukan. Maka ungkapan rasa terima kasih serta segala penghargaan pantas
untuk disampaikan kepada yang terhormat :
1. Drs. Ahmad Adib, M. Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain UNS.
2. Hermansyah Muttaqin, S.Sn., selaku Ketua Program Studi D III Desain
Komunikasi Visual.
3. Hermansyah Muttaqin, S.Sn., selaku Ketua Sidang Tugas Akhir.
4. Septhando Hijri Safara, S.Sn., selaku Sekretaris Sidang Tugas Akhir.
5. Esty Wulandari, S.Sos.,M.Si., selaku Pembimbing Akademis.
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL ....................................................................................
i
HALAMAN PERSETUJUAN .....................................................................
ii
HALAMAN PENGESAHAN ......................................................................
iii
HALAMAN MOTTO ..................................................................................
iv
HALAMAN PERSEMBAHAN ...................................................................
v
KATA PENGANTAR ..................................................................................
vi
DAFTAR ISI .................................................................................................
viii
DAFTAR GAMBAR ....................................................................................
xi
PENDAHULUAN ......................................................................
1
A. Latar Belakang Masalah ........................................................
1
B. Rumusan Masalah ..................................................................
3
C. Tujuan Perancangan ..............................................................
3
IDENTIFIKASI MASALAH ...................................................
4
A. Profil .....................................................................................
4
1. Lenang Manggala ............................................................
4
2. Karya Lenang Manggala .................................................
5
B. Data Produk ..........................................................................
8
C. Target Market........................................................................
12
1. Geografi...........................................................................
12
2. Demografi........................................................................
12
PROSES PERANCANGAN .....................................................
13
A. Konsep Kreatif .....................................................................
13
commitKarya
to user............................................
1. Konsep Perancangan
14
BAB I
BAB II
BAB III
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
2. Refrensi ...........................................................................
15
3. Prediksi Biaya .................................................................
18
4. Isi Puisi ............................................................................
21
B. Khalayak Sasaran (Target Audience) .....................................
31
1. Geografi .............................................................................
31
2. Demografi ..........................................................................
31
3. Psikografi ...........................................................................
31
C. Visualisasi Karya Perancangan .............................................
32
1. Karya Utama ......................................................................
32
2. Karya Pendukung ..............................................................
59
PENUTUP ..................................................................................
69
DAFTAR PUSTAKA ...................................................................................
71
LAMPIRAN ..................................................................................................
72
BAB IV
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 01. Karya Lenang Manggala ............................................................
7
Gambar 02. Karya Lenang Manggala ............................................................
7
Gambar 03. Karya Lenang Manggala ............................................................
8
Gambar 04. Karya Gramedia Pustaka ...........................................................
9
Gambar 05. Karya Gramedia Pustaka ............................................................
9
Gambar 06. Karya Gramedia Pustaka ............................................................
10
Gambar 07. Refrensi Ilustrasi.........................................................................
15
Gambar 08. Refrensi Ilustrasi.........................................................................
16
Gambar 09. Refrensi Buku Tere Liye ............................................................
17
Gambar 10. Refrensi Buku Tere Liye ............................................................
17
Gambar 11. Refrensi Buku Tere Liye ............................................................
18
Gambar 12. Refrensi Buku Tere Liye ............................................................
18
Gambar 13. Sketsa Ilustrasi............................................................................
32
Gambar 14. Digital Drawing .........................................................................
33
Gambar 15. Digital Coloring .........................................................................
33
Gambar 16. Sampul Buku ..............................................................................
34
Gambar 17. Palet Warna ................................................................................
34
Gambar 18. Ilustrasi Puisi 1 ...........................................................................
36
Gambar 19. Ilustrasi Puisi 2 ...........................................................................
37
Gambar 20. Ilustrasi Puisi 3 ...........................................................................
37
Gambar 21. Ilustrasi Puisi 4 ...........................................................................
38
Gambar 22. Ilustrasi Puisi 5 ...........................................................................
39
Gambar 23. Ilustrasi Puisi 6 ...........................................................................
39
Gambar 24. Ilustrasi Puisi 7 ...........................................................................
49
Gambar 25. Ilustrasi Puisi 8 ...........................................................................
41
Gambar 26. Ilustrasi Puisi 9 ...........................................................................
42
Gambar 27. Ilustrasi Puisi 10 .........................................................................
43
Gambar 28. Ilustrasi Puisi 11 .........................................................................
commit to user
Gambar 29. Ilustrasi Puisi 12 .........................................................................
43
x
44
perpustakaan.uns.ac.id
digilib.uns.ac.id
Gambar 30. Ilustrasi Puisi 13 .........................................................................
44
Gambar 31. Ilustrasi Puisi 14 .........................................................................
45
Gambar 32. Ilustrasi Puisi 15 .........................................................................
46
Gambar 33. Ilustrasi Puisi 16 .........................................................................
47
Gambar 34. Ilustrasi Puisi 17 .........................................................................
47
Gambar 35. Jenis Font Byron Rec Con ..........................................................
48
Gambar 36. Jenis Din Medium .......................................................................
49
Gambar 37. Halaman Panel 1.........................................................................
50
Gambar 38. Halaman Panel 2.........................................................................
50
Gambar 39. Halaman Panel 3.........................................................................
51
Gambar 40. Halaman Panel 4.........................................................................
51
Gambar 41. Halaman Panel 5.........................................................................
51
Gambar 42. Halaman Panel 6.........................................................................
52
Gambar 43. Halaman Panel 7.........................................................................
52
Gambar 44. Halaman Panel 8.........................................................................
52
Gambar 45. Halaman Panel 9.........................................................................
53
Gambar 46. Halaman Panel 10.......................................................................
53
Gambar 47. Halaman Panel 11.......................................................................
54
Gambar 48. Halaman Panel 12.......................................................................
54
Gambar 49. Halaman Panel 13.......................................................................
54
Gambar 50. Halaman Panel 14.......................................................................
55
Gambar 51. Halaman Panel 15.......................................................................
55
Gambar 52. Halaman Panel 16.......................................................................
55
Gambar 53. Halaman Panel 17.......................................................................
56
Gambar 54. Halaman Panel 18.......................................................................
56
Gambar 55. Halaman Panel 19.......................................................................
57
Gambar 56. Halaman Panel 20.......................................................................
57
Gambar 57. Halaman Panel 21.......................................................................
57
Gambar 58. Halaman Panel 22.......................................................................
58
Gambar 59. Halaman Panel 23.......................................................................
commit to user
Gambar 60. Halaman Panel 24.......................................................................
58
xi
58
perpustakaan.uns.ac.id
digilib.uns.ac.id
Gambar 61. Halaman Panel 25.......................................................................
59
Gambar 62. Halaman Panel 26.......................................................................
59
Gambar 63. Halaman Panel 27.......................................................................
59
Gambar 64. Halaman Panel 28.......................................................................
60
Gambar 65. Halaman Panel 29.......................................................................
60
Gambar 66. Desain X Banner.........................................................................
61
Gambar 67. Desain Brosur .............................................................................
62
Gambar 68. Desain Poster ..............................................................................
64
Gambar 69. Desain Stiker ..............................................................................
65
Gambar 70. Desain Pin...................................................................................
66
Gambar 71. Desain Gantungan Kunci............................................................
67
Gambar 72. Desain Pembatas Buku ...............................................................
69
commit to user
xii
digilib.uns.ac.id
PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN BUKU KUMPULAN PUISI
“LENGAN-LENGAN YANG MENYEWAKAN
KETEDUHAN”
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh :
Dona Try Sota
C. 9512023
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit to user
2015
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
Lakukanlah yang kamu suka.
“Penulis”
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Keluarga tercinta yang selalu mendukung dan berdoa untuk penulis tanpa
lelah.
2. Diploma III Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta.
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur atas kehadirat Allah SWT yang telah melimpahkan segala
hidayah, inayah dan segala pertolongan dan keridhaan-Nya, sehingga Tugas Akhir
ini dapat diselesaikan dengan judul Tugas Akhir PERANCANGAN BUKU
KUMPULAN
PUISI
“LENGAN-LENGAN
YANG
MENYEWAKAN
KETEDUHAN”.
Adapun Tugas Akhir ini disusun guna mencapai gelar Ahli Madya
Diploma III program studi D III Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Tugas Akhir ini dapat terselesaikan dengan baik dan lancar tidak terlepas
dari bantuan semua pihak baik dari lingkungan keluarga, kampus Universitas
Sebelas Maret maupun dari lembaga/perusahaan/perorangan tempat perancangan
ini dilakukan. Maka ungkapan rasa terima kasih serta segala penghargaan pantas
untuk disampaikan kepada yang terhormat :
1. Drs. Ahmad Adib, M. Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain UNS.
2. Hermansyah Muttaqin, S.Sn., selaku Ketua Program Studi D III Desain
Komunikasi Visual.
3. Hermansyah Muttaqin, S.Sn., selaku Ketua Sidang Tugas Akhir.
4. Septhando Hijri Safara, S.Sn., selaku Sekretaris Sidang Tugas Akhir.
5. Esty Wulandari, S.Sos.,M.Si., selaku Pembimbing Akademis.
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL ....................................................................................
i
HALAMAN PERSETUJUAN .....................................................................
ii
HALAMAN PENGESAHAN ......................................................................
iii
HALAMAN MOTTO ..................................................................................
iv
HALAMAN PERSEMBAHAN ...................................................................
v
KATA PENGANTAR ..................................................................................
vi
DAFTAR ISI .................................................................................................
viii
DAFTAR GAMBAR ....................................................................................
xi
PENDAHULUAN ......................................................................
1
A. Latar Belakang Masalah ........................................................
1
B. Rumusan Masalah ..................................................................
3
C. Tujuan Perancangan ..............................................................
3
IDENTIFIKASI MASALAH ...................................................
4
A. Profil .....................................................................................
4
1. Lenang Manggala ............................................................
4
2. Karya Lenang Manggala .................................................
5
B. Data Produk ..........................................................................
8
C. Target Market........................................................................
12
1. Geografi...........................................................................
12
2. Demografi........................................................................
12
PROSES PERANCANGAN .....................................................
13
A. Konsep Kreatif .....................................................................
13
commitKarya
to user............................................
1. Konsep Perancangan
14
BAB I
BAB II
BAB III
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
2. Refrensi ...........................................................................
15
3. Prediksi Biaya .................................................................
18
4. Isi Puisi ............................................................................
21
B. Khalayak Sasaran (Target Audience) .....................................
31
1. Geografi .............................................................................
31
2. Demografi ..........................................................................
31
3. Psikografi ...........................................................................
31
C. Visualisasi Karya Perancangan .............................................
32
1. Karya Utama ......................................................................
32
2. Karya Pendukung ..............................................................
59
PENUTUP ..................................................................................
69
DAFTAR PUSTAKA ...................................................................................
71
LAMPIRAN ..................................................................................................
72
BAB IV
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 01. Karya Lenang Manggala ............................................................
7
Gambar 02. Karya Lenang Manggala ............................................................
7
Gambar 03. Karya Lenang Manggala ............................................................
8
Gambar 04. Karya Gramedia Pustaka ...........................................................
9
Gambar 05. Karya Gramedia Pustaka ............................................................
9
Gambar 06. Karya Gramedia Pustaka ............................................................
10
Gambar 07. Refrensi Ilustrasi.........................................................................
15
Gambar 08. Refrensi Ilustrasi.........................................................................
16
Gambar 09. Refrensi Buku Tere Liye ............................................................
17
Gambar 10. Refrensi Buku Tere Liye ............................................................
17
Gambar 11. Refrensi Buku Tere Liye ............................................................
18
Gambar 12. Refrensi Buku Tere Liye ............................................................
18
Gambar 13. Sketsa Ilustrasi............................................................................
32
Gambar 14. Digital Drawing .........................................................................
33
Gambar 15. Digital Coloring .........................................................................
33
Gambar 16. Sampul Buku ..............................................................................
34
Gambar 17. Palet Warna ................................................................................
34
Gambar 18. Ilustrasi Puisi 1 ...........................................................................
36
Gambar 19. Ilustrasi Puisi 2 ...........................................................................
37
Gambar 20. Ilustrasi Puisi 3 ...........................................................................
37
Gambar 21. Ilustrasi Puisi 4 ...........................................................................
38
Gambar 22. Ilustrasi Puisi 5 ...........................................................................
39
Gambar 23. Ilustrasi Puisi 6 ...........................................................................
39
Gambar 24. Ilustrasi Puisi 7 ...........................................................................
49
Gambar 25. Ilustrasi Puisi 8 ...........................................................................
41
Gambar 26. Ilustrasi Puisi 9 ...........................................................................
42
Gambar 27. Ilustrasi Puisi 10 .........................................................................
43
Gambar 28. Ilustrasi Puisi 11 .........................................................................
commit to user
Gambar 29. Ilustrasi Puisi 12 .........................................................................
43
x
44
perpustakaan.uns.ac.id
digilib.uns.ac.id
Gambar 30. Ilustrasi Puisi 13 .........................................................................
44
Gambar 31. Ilustrasi Puisi 14 .........................................................................
45
Gambar 32. Ilustrasi Puisi 15 .........................................................................
46
Gambar 33. Ilustrasi Puisi 16 .........................................................................
47
Gambar 34. Ilustrasi Puisi 17 .........................................................................
47
Gambar 35. Jenis Font Byron Rec Con ..........................................................
48
Gambar 36. Jenis Din Medium .......................................................................
49
Gambar 37. Halaman Panel 1.........................................................................
50
Gambar 38. Halaman Panel 2.........................................................................
50
Gambar 39. Halaman Panel 3.........................................................................
51
Gambar 40. Halaman Panel 4.........................................................................
51
Gambar 41. Halaman Panel 5.........................................................................
51
Gambar 42. Halaman Panel 6.........................................................................
52
Gambar 43. Halaman Panel 7.........................................................................
52
Gambar 44. Halaman Panel 8.........................................................................
52
Gambar 45. Halaman Panel 9.........................................................................
53
Gambar 46. Halaman Panel 10.......................................................................
53
Gambar 47. Halaman Panel 11.......................................................................
54
Gambar 48. Halaman Panel 12.......................................................................
54
Gambar 49. Halaman Panel 13.......................................................................
54
Gambar 50. Halaman Panel 14.......................................................................
55
Gambar 51. Halaman Panel 15.......................................................................
55
Gambar 52. Halaman Panel 16.......................................................................
55
Gambar 53. Halaman Panel 17.......................................................................
56
Gambar 54. Halaman Panel 18.......................................................................
56
Gambar 55. Halaman Panel 19.......................................................................
57
Gambar 56. Halaman Panel 20.......................................................................
57
Gambar 57. Halaman Panel 21.......................................................................
57
Gambar 58. Halaman Panel 22.......................................................................
58
Gambar 59. Halaman Panel 23.......................................................................
commit to user
Gambar 60. Halaman Panel 24.......................................................................
58
xi
58
perpustakaan.uns.ac.id
digilib.uns.ac.id
Gambar 61. Halaman Panel 25.......................................................................
59
Gambar 62. Halaman Panel 26.......................................................................
59
Gambar 63. Halaman Panel 27.......................................................................
59
Gambar 64. Halaman Panel 28.......................................................................
60
Gambar 65. Halaman Panel 29.......................................................................
60
Gambar 66. Desain X Banner.........................................................................
61
Gambar 67. Desain Brosur .............................................................................
62
Gambar 68. Desain Poster ..............................................................................
64
Gambar 69. Desain Stiker ..............................................................................
65
Gambar 70. Desain Pin...................................................................................
66
Gambar 71. Desain Gantungan Kunci............................................................
67
Gambar 72. Desain Pembatas Buku ...............................................................
69
commit to user
xii