REFERENCES The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation.
REFERENCES
Ahmed, M., (2011), “An Investigate of Endorser Credibility Effect on
Consumer’s
Attitude and Purchase Intention; The Role of Brand
Familiarity”, Najran University.
Ahmed, N., Khattak, A.K., Iqbal, N., Farooq, O., and Iqbal, J., (2014), “Role of
Celebrity Endorsement Upon Consumer Vanity With Mediating Role of
Materialism: Evidence From Business Students of Pakistan”, Journal of
Business Management, Vol. 04, pp. 98 – 107.
Baig, F.N., and Siddiqui, K., (2013), “Impacts of Sports Celebrity Endorsements
on the Purchase Intention of Pakistan Youth”, Journal of Independent
Studies and Research, Vol. 10 No. 1.
Balakrishnan, L., and Kumar, C.S., (2011), “Effect of Celebrity Based
Advertisements on the Purchase Attitude of Consumers Towards Durable
Products (A Study with Reference to the City of Chennai)”, World Review
of Business Research, Vol. 1 No.2, pp. 98 – 112.
Bamoriya, H., and Singh, R., (2013), “Attitude Towards Advertising and
Information Seeking Behavior – A Structural Equation Modeling
Approach”, European Journal of Business and Management, Vol. 3 No. 3.
Baron, R.M., David A. Kenny. 1986. The Moderator-Mediator Variable
Distinction in Social Psychological Research: Conceptual, Strategic, and
Statistical Considerations. Journal of Personality and Social Psychology Vol.
51 No. 6, pp.1173-1182
Chan, K., Ng, L. Y., and Luk, E. K. (2013), “Impact of Celebrity Endorsement in
Advertising On Brand Image Among Chinese Adolescents”, Journal of
!54
!55
The Centre for Media and Communication Research, Vol. 14 No. 2, pp.
167 – 179.
Chavda, V., and Sethi, J., (2013), “ A Study of Relationship of Consumer
Attitudes and Purchases Intentions to Celebrity Advertisements”,
International Center of Business Research, Vol. 2.
Choi, S.M., and Rifon, N.J., (2012), “It is a Match: The Impact of Congruence
Between Celebrity Image and Consumer Ideal Self on Endorsement
Effectiveness”, Psychology and Marketing, Vol. 29 No. 9, pp. 639 – 650.
Dzisah, W.E., and Ocloo, C.E., (2013), “Celebrity Endorsement and Consumer
Buying Behavior; Enhancing the Promotion Function of Marketing in the
Central Business Area of Accra, Ghana”, European Journal of Business
and Management, Vol. 5 No. 25.
Fleck, N., and Korchia, M., (2012), “Celebrities in Advertising: Looking For
Congruence or For Likeability?”, Psychology & Marketing, Vo. 29 No. 9,
pp. 651 – 662.
Francis, D., and Yazdanifard, R., (2013), “The Impact of Celebrity Endorsement
and
Its Influence Through Different Scopes on the Retailing Business
Across United States and Asia”, International Journal of Commerce,
Business, and Management, Vol. 2 No. 1.
Ghozali, Imam. 2012. Aplikasi Analisis Multivariate dengan Program SPSS.
Semarang : Badan Penerbit Universitas Diponegoro.
Hung, K., Chan, K.W. and Tse, C.H. (2011), ‘‘Assessing Celebrity Endorsement
Effects In China: A Consumer-Celebrity Relational Approach’’,
Journal of Advertising Research, Vol. 51 No. 4, pp. 608-623.
!56
Muda, M., Musa, R., and Putit, L., (2011), “Celebrity Endorsement in
Advertising: A Double-Edged Sword”, Journal of Asian Behavioral
Studies, Vol. 1 No. 3.
Muda, M., Musa, R., Mohamed, R.N., and Borhan, H., (2014), “Celebrity
Entrepreneur Endorsement and Advertisement Effectiveness”, Procedia
Social and Behavioral Science, No. 130, pp. 11 – 20.
Parmar, B., and Patel, R.P., (2014), “A Study on Consumer Perception for
Celebrity and Non – Celebrity Endorsement in Television Commercials
For Fast Moving Consumer Goods”, Global Business and Economics
Research Journal, Vol. 3 No. 2, pp. 1 – 11.
Roy, S., and Moorthi, Y.L.R., (2009), “Celebrity Endorsement and Brand
Personality”, Indian Institute of Management Bangalore, No. 289.
Sallam, M.A.A, and Wahid, N.A, (2012), “Endorser Credibility Effects on
Yemeni Male Consumer’s Attitudes Towards Advertising, Brand
Attitude, and Purchase Intention: The Mediating Role of Attitude Toward
Brand”, International Business Research, Vol. 5 No 4.
Sekaran, Uma. 2013. Research Method for Bussines: Metode Penelitian untuk
Bisnis, Edisi 6. Jakarta : Salemba Empat
Sertoglu, A.E., Catli, O., and Korkmaz, S., (2014), “Examining the Effect of
Endorser Credibility on the Consumer’s Buying Intentions: An
Empirical Study in Turkey”, International Review of Management and
Marketing, Vol. 4 No. 1, pp. 66 – 77.
Shelton, J., and Chiliya, N., (2014), “Brand Endorsement: An Exploratory Study
Into the Effectiveness of Using Video Game Characters as Brand
Endorsers”, Mediterranean Journal of Social Sciences, Vol. 5 No. 14.
!57
Siddiqui,, A.N., (2014), “TV Ads Impact on Consumer Purchase Intention”,
Institute of Business Administration Karachi.
Wan, Y.H., and Tsai, C.F., (2014), “The Relationship Between Brand Image and
Purchase Intention: Evidence From Award Winning Mutual Fund”, The
International Journal of Business and Finance Research, Vol. 8 No. 2.
Zafar, Q. U., and Rafique, M. (2011), “Impact of Celebrity Advertisement on
Customers’ Brand Perception and Purchase Intention “, Asian Journal
of Business and Management Science, Vol. 1 No 11, pp. 53 – 67.
Ahmed, M., (2011), “An Investigate of Endorser Credibility Effect on
Consumer’s
Attitude and Purchase Intention; The Role of Brand
Familiarity”, Najran University.
Ahmed, N., Khattak, A.K., Iqbal, N., Farooq, O., and Iqbal, J., (2014), “Role of
Celebrity Endorsement Upon Consumer Vanity With Mediating Role of
Materialism: Evidence From Business Students of Pakistan”, Journal of
Business Management, Vol. 04, pp. 98 – 107.
Baig, F.N., and Siddiqui, K., (2013), “Impacts of Sports Celebrity Endorsements
on the Purchase Intention of Pakistan Youth”, Journal of Independent
Studies and Research, Vol. 10 No. 1.
Balakrishnan, L., and Kumar, C.S., (2011), “Effect of Celebrity Based
Advertisements on the Purchase Attitude of Consumers Towards Durable
Products (A Study with Reference to the City of Chennai)”, World Review
of Business Research, Vol. 1 No.2, pp. 98 – 112.
Bamoriya, H., and Singh, R., (2013), “Attitude Towards Advertising and
Information Seeking Behavior – A Structural Equation Modeling
Approach”, European Journal of Business and Management, Vol. 3 No. 3.
Baron, R.M., David A. Kenny. 1986. The Moderator-Mediator Variable
Distinction in Social Psychological Research: Conceptual, Strategic, and
Statistical Considerations. Journal of Personality and Social Psychology Vol.
51 No. 6, pp.1173-1182
Chan, K., Ng, L. Y., and Luk, E. K. (2013), “Impact of Celebrity Endorsement in
Advertising On Brand Image Among Chinese Adolescents”, Journal of
!54
!55
The Centre for Media and Communication Research, Vol. 14 No. 2, pp.
167 – 179.
Chavda, V., and Sethi, J., (2013), “ A Study of Relationship of Consumer
Attitudes and Purchases Intentions to Celebrity Advertisements”,
International Center of Business Research, Vol. 2.
Choi, S.M., and Rifon, N.J., (2012), “It is a Match: The Impact of Congruence
Between Celebrity Image and Consumer Ideal Self on Endorsement
Effectiveness”, Psychology and Marketing, Vol. 29 No. 9, pp. 639 – 650.
Dzisah, W.E., and Ocloo, C.E., (2013), “Celebrity Endorsement and Consumer
Buying Behavior; Enhancing the Promotion Function of Marketing in the
Central Business Area of Accra, Ghana”, European Journal of Business
and Management, Vol. 5 No. 25.
Fleck, N., and Korchia, M., (2012), “Celebrities in Advertising: Looking For
Congruence or For Likeability?”, Psychology & Marketing, Vo. 29 No. 9,
pp. 651 – 662.
Francis, D., and Yazdanifard, R., (2013), “The Impact of Celebrity Endorsement
and
Its Influence Through Different Scopes on the Retailing Business
Across United States and Asia”, International Journal of Commerce,
Business, and Management, Vol. 2 No. 1.
Ghozali, Imam. 2012. Aplikasi Analisis Multivariate dengan Program SPSS.
Semarang : Badan Penerbit Universitas Diponegoro.
Hung, K., Chan, K.W. and Tse, C.H. (2011), ‘‘Assessing Celebrity Endorsement
Effects In China: A Consumer-Celebrity Relational Approach’’,
Journal of Advertising Research, Vol. 51 No. 4, pp. 608-623.
!56
Muda, M., Musa, R., and Putit, L., (2011), “Celebrity Endorsement in
Advertising: A Double-Edged Sword”, Journal of Asian Behavioral
Studies, Vol. 1 No. 3.
Muda, M., Musa, R., Mohamed, R.N., and Borhan, H., (2014), “Celebrity
Entrepreneur Endorsement and Advertisement Effectiveness”, Procedia
Social and Behavioral Science, No. 130, pp. 11 – 20.
Parmar, B., and Patel, R.P., (2014), “A Study on Consumer Perception for
Celebrity and Non – Celebrity Endorsement in Television Commercials
For Fast Moving Consumer Goods”, Global Business and Economics
Research Journal, Vol. 3 No. 2, pp. 1 – 11.
Roy, S., and Moorthi, Y.L.R., (2009), “Celebrity Endorsement and Brand
Personality”, Indian Institute of Management Bangalore, No. 289.
Sallam, M.A.A, and Wahid, N.A, (2012), “Endorser Credibility Effects on
Yemeni Male Consumer’s Attitudes Towards Advertising, Brand
Attitude, and Purchase Intention: The Mediating Role of Attitude Toward
Brand”, International Business Research, Vol. 5 No 4.
Sekaran, Uma. 2013. Research Method for Bussines: Metode Penelitian untuk
Bisnis, Edisi 6. Jakarta : Salemba Empat
Sertoglu, A.E., Catli, O., and Korkmaz, S., (2014), “Examining the Effect of
Endorser Credibility on the Consumer’s Buying Intentions: An
Empirical Study in Turkey”, International Review of Management and
Marketing, Vol. 4 No. 1, pp. 66 – 77.
Shelton, J., and Chiliya, N., (2014), “Brand Endorsement: An Exploratory Study
Into the Effectiveness of Using Video Game Characters as Brand
Endorsers”, Mediterranean Journal of Social Sciences, Vol. 5 No. 14.
!57
Siddiqui,, A.N., (2014), “TV Ads Impact on Consumer Purchase Intention”,
Institute of Business Administration Karachi.
Wan, Y.H., and Tsai, C.F., (2014), “The Relationship Between Brand Image and
Purchase Intention: Evidence From Award Winning Mutual Fund”, The
International Journal of Business and Finance Research, Vol. 8 No. 2.
Zafar, Q. U., and Rafique, M. (2011), “Impact of Celebrity Advertisement on
Customers’ Brand Perception and Purchase Intention “, Asian Journal
of Business and Management Science, Vol. 1 No 11, pp. 53 – 67.