Innovative Brochure Design for My Hanoi House 'The Vietnamese Bistro'.
ABSTRAK
Keberhasilan suatu bisnis tidak lepas dari keberhasilan pemasaran
bisnis tersebut. Keberhasilan pemasaran didukung oleh beberapa faktor
seperti, produk, harga, distribusi, dan promosi. Promosi itu sendiri terdiri dari
banyak faktor yang satunya adalah iklan.
Iklan adalah salah satu alat untuk memperkenalkan produk kepada
konsumen. Iklan harus dibuat sebaik mungkin supaya konsumen dapat
dengan mudah mengerti dan mempunyai minat beli terhadap produk. Dalam
penulisan ini, saya akan membuat brosur terhadap sebuah restoran yang
berada di Bandung, yaitu My Hanoi House “The Vietnamese Bistro”.
Untuk menarik minat konsumen serta memperkenalkan produk asing
bagi masyarakat Indonesia, My Hanoi House melakukan berbagai macam
promosi iklan, salah satunya dengan menggunakan brosur. Untuk itu saya
bermaksud untuk membantu My Hanoi House dengan membuat brosur yang
inovatif berdasarkan teori-teori yang telah saya dapat melalui buku dan
internet.
Bentuk brosur yang akan digunakan oleh saya adalah brosur panel
tiga atau yang biasa disebut lipat tiga. Pada bagian cover di sana saya akan
menampilkan gambar perempuan Vietnam dengan ciri khas topi dan kostum
tradisionalnya dalam merancang cover. Sedangkan untuk bagian isi, saya
memasukkan sejarah makanan Vietnam, penjelasan makanan khas Vietnam,
serta kelengkapan yang ditawarkan dari restoran tersebut. Saya juga tidak
lupa untuk memasukkan peta lokasi My Hanoi House, penawaran menu baru,
alamat dan nomor telepon.
i
Maranatha Christian University
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Nowadays, there are many food retail businesses in Indonesia.
Every food retail business competes with one another. They promote their
strengths
through
advertisements
(http://www.sinarharapan.co.id/feature/ritel/2003/0325/rit01.html), one of
which is through brochure.
A brochure is one of the best ways to advertise a new product or
service that your company offers. The company makes its brochure as
interesting as possible to get people’s attention and attract customers to
buy
the
products
offered
by
the
company
(http://www.brochuredesignteam.com/What-Is-A-Brochure.aspx).
One of the many food retail businesses is the first Vietnamese
bistro in Bandung, My Hanoi House “The Vietnamese Bistro”. I am
interested to make an attractive brochure design for My Hanoi House
because I want to give information about Vietnam foods and My Hanoi
House in order to establish awareness for the customers about the food
and this restaurant.
1
Maranatha Christian University
My Hanoi House is chosen because it is the only Vietnamese bistro
in Bandung with complete Vietnamese menu and a Vietnamese chef who
has a 15-year-experience in cooking Vietnamese cuisine. My Hanoi House
is located at Jalan Sunda 75, Bandung.
Furthermore, I want to make the brochure content in food retail
business because the content can make the customers can understand
the benefits which a food retail business offers, be interested, remember
and buy the products. I want to also find out the effective techniques of
writing brochure content used by the food retail business to promote and
introduce its products to the customers.
1.2 Project Identification
I will make an innovative brochure design for My Hanoi House “The
Vietnamese Bistro”. The dominating colours of the brochure that I will use
are green and orange. The language used for the brochure will be in
English because the target of this brochure is not only customers in
Bandung but also foreign and local tourists who come to Bandung. The
brochure will be divided into two parts including the cover and the content.
The cover consists of the headline and the picture of My Hanoi
House restaurant. On the cover, I will put the logo of My Hanoi House. The
logo shows a Vietnamese woman wearing Khan Dong, a piece of fabric
wrapped around a girl's long hair, and Ao Dai, the national costume of
Vietnam.
2
Maranatha Christian University
The content consists of the history of Vietnamese food, the reason
why one should choose to eat at My Hanoi House, a brief look at the menu
and My Hanoi House’s specialties, contact information, and the location of
My Hanoi House.
1.3 Objective
In general, I want to make an innovative brochure design for My
Hanoi House “The Vietnamese Bistro”. In detail, I want to give information
about the uniqueness of Vietnam food, and its special menu.
1.4 Layout of the Thesis
This thesis starts with the Abstract, a concise summary of the
entire paper in Indonesian. The Abstract is followed by the Preface, in
which acknowledgements are given to those contributing and involved in
the work. After that is the Table of Contents and Appendices, followed by
three chapters:
Chapter I
is the introduction to the analysis
Chapter II
contains the justification the project
Chapter III
deals with the performance of the innovative project
In the final part, I alphabetically present the Bibliography.
3
Maranatha Christian University
1
Maranatha Christian University
BIBLIOGRAPHY
Books :
Belch, George E and Michael A. Advertising and Promotion, New York, 2000
Dabner, David. How to Understand and Use Design and Layout. Cincinnati:
HOW Design Books, 2003.
Goddard, Angela. The Language of Advertising. New York: Routledge, 1998.
Jefkins, F. Periklanan, Jakarta: Erlangga, 1995
Kotler, P. Marketing Management, New York: Englewood, 2006
Websites:
How to Make an Advertisement. 20 March 2007,
http://www.greatneck.k12.ny.us/GNPS/Pages/elemlinks/webquest/industrial/a
d_format.htm
Small Business Bible. Category: Designing a Brochure. 15 March 2007,
http://www.smallbusinessbible.org/describesomeexamples_brochuredesign.ht
ml.
Effective Brochure Design, 25 February 2007,
http://www.myprofessionaladvertising.com/EffectiveBrochureDesign.ht
m
Abareta, Mart Gil. How to Design a Promotional Brochure, 23 March
2007,
http://www.allgraphicdesign.com/graphicdesignarticles/brochuresgra
phicdesign/promotionalbrochures.html
Paper Graphic, 10 February 2007, http:// www.mcgpaper.com
Maranatha Christian University
Color Matter, 20 March 2007, http://www.colormatter.com
What is a Brochure, 14 July 2007,
http://www.brochuredesignteam.com/What-Is-A-Brochure.aspx
Advertising Aspect, 14 July 2007,
http://www.brochuredesignteam.com/Advertising-Aspect.aspx
Jan’s Word Brochure, Brochure Cover, 14 July 2007
http://www.jegsworks.com/Lessons/words/brochure/step-brochurecover.htm
Sinar Harapan Newspaper, 17 July 2007
http://www.sinarharapan.co.id/feature/ritel/2003/0325/rit01.html
Maranatha Christian University
Keberhasilan suatu bisnis tidak lepas dari keberhasilan pemasaran
bisnis tersebut. Keberhasilan pemasaran didukung oleh beberapa faktor
seperti, produk, harga, distribusi, dan promosi. Promosi itu sendiri terdiri dari
banyak faktor yang satunya adalah iklan.
Iklan adalah salah satu alat untuk memperkenalkan produk kepada
konsumen. Iklan harus dibuat sebaik mungkin supaya konsumen dapat
dengan mudah mengerti dan mempunyai minat beli terhadap produk. Dalam
penulisan ini, saya akan membuat brosur terhadap sebuah restoran yang
berada di Bandung, yaitu My Hanoi House “The Vietnamese Bistro”.
Untuk menarik minat konsumen serta memperkenalkan produk asing
bagi masyarakat Indonesia, My Hanoi House melakukan berbagai macam
promosi iklan, salah satunya dengan menggunakan brosur. Untuk itu saya
bermaksud untuk membantu My Hanoi House dengan membuat brosur yang
inovatif berdasarkan teori-teori yang telah saya dapat melalui buku dan
internet.
Bentuk brosur yang akan digunakan oleh saya adalah brosur panel
tiga atau yang biasa disebut lipat tiga. Pada bagian cover di sana saya akan
menampilkan gambar perempuan Vietnam dengan ciri khas topi dan kostum
tradisionalnya dalam merancang cover. Sedangkan untuk bagian isi, saya
memasukkan sejarah makanan Vietnam, penjelasan makanan khas Vietnam,
serta kelengkapan yang ditawarkan dari restoran tersebut. Saya juga tidak
lupa untuk memasukkan peta lokasi My Hanoi House, penawaran menu baru,
alamat dan nomor telepon.
i
Maranatha Christian University
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Nowadays, there are many food retail businesses in Indonesia.
Every food retail business competes with one another. They promote their
strengths
through
advertisements
(http://www.sinarharapan.co.id/feature/ritel/2003/0325/rit01.html), one of
which is through brochure.
A brochure is one of the best ways to advertise a new product or
service that your company offers. The company makes its brochure as
interesting as possible to get people’s attention and attract customers to
buy
the
products
offered
by
the
company
(http://www.brochuredesignteam.com/What-Is-A-Brochure.aspx).
One of the many food retail businesses is the first Vietnamese
bistro in Bandung, My Hanoi House “The Vietnamese Bistro”. I am
interested to make an attractive brochure design for My Hanoi House
because I want to give information about Vietnam foods and My Hanoi
House in order to establish awareness for the customers about the food
and this restaurant.
1
Maranatha Christian University
My Hanoi House is chosen because it is the only Vietnamese bistro
in Bandung with complete Vietnamese menu and a Vietnamese chef who
has a 15-year-experience in cooking Vietnamese cuisine. My Hanoi House
is located at Jalan Sunda 75, Bandung.
Furthermore, I want to make the brochure content in food retail
business because the content can make the customers can understand
the benefits which a food retail business offers, be interested, remember
and buy the products. I want to also find out the effective techniques of
writing brochure content used by the food retail business to promote and
introduce its products to the customers.
1.2 Project Identification
I will make an innovative brochure design for My Hanoi House “The
Vietnamese Bistro”. The dominating colours of the brochure that I will use
are green and orange. The language used for the brochure will be in
English because the target of this brochure is not only customers in
Bandung but also foreign and local tourists who come to Bandung. The
brochure will be divided into two parts including the cover and the content.
The cover consists of the headline and the picture of My Hanoi
House restaurant. On the cover, I will put the logo of My Hanoi House. The
logo shows a Vietnamese woman wearing Khan Dong, a piece of fabric
wrapped around a girl's long hair, and Ao Dai, the national costume of
Vietnam.
2
Maranatha Christian University
The content consists of the history of Vietnamese food, the reason
why one should choose to eat at My Hanoi House, a brief look at the menu
and My Hanoi House’s specialties, contact information, and the location of
My Hanoi House.
1.3 Objective
In general, I want to make an innovative brochure design for My
Hanoi House “The Vietnamese Bistro”. In detail, I want to give information
about the uniqueness of Vietnam food, and its special menu.
1.4 Layout of the Thesis
This thesis starts with the Abstract, a concise summary of the
entire paper in Indonesian. The Abstract is followed by the Preface, in
which acknowledgements are given to those contributing and involved in
the work. After that is the Table of Contents and Appendices, followed by
three chapters:
Chapter I
is the introduction to the analysis
Chapter II
contains the justification the project
Chapter III
deals with the performance of the innovative project
In the final part, I alphabetically present the Bibliography.
3
Maranatha Christian University
1
Maranatha Christian University
BIBLIOGRAPHY
Books :
Belch, George E and Michael A. Advertising and Promotion, New York, 2000
Dabner, David. How to Understand and Use Design and Layout. Cincinnati:
HOW Design Books, 2003.
Goddard, Angela. The Language of Advertising. New York: Routledge, 1998.
Jefkins, F. Periklanan, Jakarta: Erlangga, 1995
Kotler, P. Marketing Management, New York: Englewood, 2006
Websites:
How to Make an Advertisement. 20 March 2007,
http://www.greatneck.k12.ny.us/GNPS/Pages/elemlinks/webquest/industrial/a
d_format.htm
Small Business Bible. Category: Designing a Brochure. 15 March 2007,
http://www.smallbusinessbible.org/describesomeexamples_brochuredesign.ht
ml.
Effective Brochure Design, 25 February 2007,
http://www.myprofessionaladvertising.com/EffectiveBrochureDesign.ht
m
Abareta, Mart Gil. How to Design a Promotional Brochure, 23 March
2007,
http://www.allgraphicdesign.com/graphicdesignarticles/brochuresgra
phicdesign/promotionalbrochures.html
Paper Graphic, 10 February 2007, http:// www.mcgpaper.com
Maranatha Christian University
Color Matter, 20 March 2007, http://www.colormatter.com
What is a Brochure, 14 July 2007,
http://www.brochuredesignteam.com/What-Is-A-Brochure.aspx
Advertising Aspect, 14 July 2007,
http://www.brochuredesignteam.com/Advertising-Aspect.aspx
Jan’s Word Brochure, Brochure Cover, 14 July 2007
http://www.jegsworks.com/Lessons/words/brochure/step-brochurecover.htm
Sinar Harapan Newspaper, 17 July 2007
http://www.sinarharapan.co.id/feature/ritel/2003/0325/rit01.html
Maranatha Christian University