Respondent Information Based on Age Respondent Information Based on Educational Background Respondent Information Based on Occupation

4.2.1. Respondent Information Based on Age

Respondent information based on their age is necessary for the research because differences between the consumers’ age may affect their knowledge and attitude in the way they make a decision to purchase a product or more to their desire and advisability to purchase. Table 4.4 Respondents Age Age years old Total Percentage 20 20 – 29 23 77 23 77 Total 100 100 Source: primary data, 2010. Based on table 4.1 known that most of the respondents are having the age between 20 – 29 years old which is 77 77 respondents, and the rest 23 23 respondents are below 20 years old.

4.2.2. Respondent Information Based on Educational Background

Knowledge will be developed by formal education and it might be being the influence of purchasing decision. It will be possible if higher formal educational background will make 23 77 Figure 4.1 Respondents Ages 20 years old 20-29 years old consumer knowledge about purchasing decision higher too. So, respondents’ information about their last educational background will be important for this research. Table 4.5 Respondent Last Educational Background Education Total Percentage Senior High School College Others 85 13 2 85 13 2 Total 100 100 Source: primary data, 2010 Table 4.2 shows that 85 85 respondents with high school as their educational background, followed by 13 13 respondents with university as their education background.

4.2.3. Respondent Information Based on Occupation

Information which is not less important in classification of this respondent is occupation. Occupation is tightly connected with income, while income itself has a relationship with consumers’ purchasing decision. Respondent description based on occupation is as follows: Table 4.6 Respondents’ Occupation 85 13 2 Figure 4.2 Respondents Last Educational Background Senior High School College Others Occupation Total Percentage University Students Private Worker Entrepreneur Others 90 1 4 5 90 1 4 5 Total 100 100 Source: primary data, 2010 Table 4.3 indicating that most of the respondent is 90 90 respondents university students, followed by 5 5 respondents’ occupation counted as other.

4.2.4. Respondent Information Based on Earnings Amount