Managing Design Process

1. Identify a product. With the aid of a flow chart, describe briefly the engineering
design process of the product.

Selecting a suitable package for deploying a particular semiconductor application
requires the careful consideration of several physical and electrical factors. This
document describes about Samsung products sequence of steps that is involved in this
process, and provides insight into each phase of the process.
a) Steps in Selecting a Package for an Application
Selecting and finalizing a particular package for a semiconductor application
involves multiple stages, each of which is targeted towards meeting a specific
goal, such as reliable operation over the intended temperature range, or successful
radiation of generated heat under standard operating conditions. The ultimate goal
of this process is to create a package that results in a highly-reliable, error-free
device, under the working environment that the device is designed to be deployed
in. The following subsections list and describe the steps illustrated as below.

b) Phase 1: Feasibility Study
The very first phase in the package selection process is the feasibility study phase.
This phase consists of the following steps:
i.


Checking the possibility of packaging the design
A check is made to ensure whether the design can indeed be packaged or
not. Certain designs, such as those using high-power semiconductors,
cannot be integrated in a single package, necessitating a change in either
the design or its planned package.

ii.

Defining the basic structure of the package
If the design passes the possibility check, a basic structure for the package
is defined considering its intended area of application. For example, a

design intended to be deployed in a mobile device would be considered for
integration in an FBGA package. During this step, the maximum margins
for the physical parameters and form factors for the design, such as its
weight and dimensions, are also estimated.
iii.

Performing a pre-characteristics simulation
The pre-characteristics simulation step provides an overview of how well

the selected package suits the design. Put in other words, it provides the
engineering team an idea of whether the package is compatible with the
design or not. This is usually performed using specialized and automated
tools.

Once the design passes the feasibility study phase, it proceeds to the next phase,
wherein the first draft of the details for the package is created.

c) Phase 2: Initial Package Design
The following steps are carried out during the initial package design phase:
i.

Defining detailed specifications for the package design
This step consists of specifying the package design in detail, with data
such as the number and location of power/ground lines (for an FBGA
package) and the location of I/O lines.

ii.

Mapping the package balls and bumps

A map is then created showing the layout of the balls and interconnecting
bumps that the final package would have, along with the signals that the
balls and bumps would carry.

iii.

SI/PI/TI pre-simulation
Next, pre-simulation tests are performed to obtain measures of SI (signal
integrity), PI (power integrity), and TI (thermal integrity) for the package.

iv.

Power/ground planning
For packages that utilize multiple layers (such as PoPs), power/ground
planning is a critical task and must be performed carefully to avoid
phenomena such as ground bounce.

v.

Timing/delay estimation

Signals for high speed designs that operate at several GHz, such as SoCs,
must be made available at the package pins or balls considering all the
intermediate delays in the signal paths. Transitional delays for all the
signal lines are carefully estimated at this step.

vi.

Thermal simulation (lumped model)
The package design is then simulated for thermal stability using an
equivalent lumped model of the design. Any potential thermal bottlenecks
in the package are usually discovered during this step of the design phase.

The design, after passing all the steps in the initial design phase, proceeds to the
production facilities. Together with the production processes, the final phase of
the package design is carried out, as described next.
d) Phase 3: Final Package Design

The final package design phase takes place in parallel with the production of the
design samples. The following steps are carried out during the final package
design phase:

i.

Post-characteristics simulation
Extensive PI/SI/TI simulations are performed to verify the design's stable
operation and reliable performance in the selected package. As shown in
Figure 1 above, eye diagrams are extensively used for SI simulation to
detect any fatal violations for any signal on the chosen package.

ii.

Detailed thermal, webpage, and structural simulations
In-depth simulations are performed to obtain stable operational results for
the thermal, webpage, and structural behavior of the package under the
expected operating conditions.

At the end of this phase, the specifications for the design are finalized for
production.
e) Phase 4: Quality Improvement using DFSS
Using business process management methodologies defined in DFSS (Design for
Six Sigma), areas that can be improved for the packaging and production

processes are identified. This is usually accomplished via meetings and
discussions between senior technical and managerial staff.
f) Phase 5: Finalizing the Manufacturing Specifications
This is the last phase of the package design process, performed using an
automated tool. In this phase, specifications for the package, such as its height,
dimensions, pin/ball widths, and gap between pins/balls are specified in the
production tool. Based on the selected fabrication technique, the tool then
generates output data for the design to be supplied to the production fabs.

2. Give an up to date example the main considerations in the design of
the product.