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Figure 6. Flow Chart of Sole fish trade in The Gambia and in Senegal
4.2 Cost structure of marketing of sole in The Gambia
Price of fresh sole fish at the landing site has been consistently about 20 GMD per kilogram for the past three years. This suggests that the price of landed sole fish is not dictated by
market forces supply and demand but generally determined by buying agents. Cost elements involved in delivering sole fish to Gambian processing plants are ice 10 GMDkg and
transportation 0.70 GMDkg. The total cost of a kilo of sole delivered to fish factories is 30.7 GMD. For a selling price of 50 GMDkg to sole processing plants, the net revenue of the
collector is 19.30 GMD table 14 against 44.30 GMD for local hotelsrestaurants. Thus, the collector in The Gambia receives nearly as much in net revenue selling to Gambian
processing plants as what the fishing boat receives as gross revenue and that gross revenue must be split among captain and crew.
Fishermen
Colle c t ors
Suppliers for domestic market
Senegalese fishmongers
Hotels and restaurants
Senegalese sole processing plants
Gambian sole processing establishments
Export mark Europe mainly
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Table 14. Cost and income structure of the sole fish production chain in the Gambia
Description GMDKilo of Sole
Landings Site buying price from fishermen 20.00
Cost of flake ice all production chain 10.00
Transportation cost from landing site to processing plant 0.70
Total average cost 30.70
Selling price to Gambian processing plant 50.00
Selling price at local hotelsrestaurants 75.00
Net revenue of the collector selling to Gambian processing plant 19.30
Net revenue of the collector selling to local hotelsrestaurants 44.30
Source: Fieldwork November, 2011
4.3 Cost structure of marketing of sole to Senegal
Senegalese agents based in The Gambia, supplying directly to Senegalese fish processing establishments in Senegal buy at 20 GMDkilo of sole from fishermen at the landing site.
These products are loaded in insulated vehicles with ice and transported to their respective destinations in Senegal for processing and subsequently to export markets. Costs incurred by
Senegalese fishmongers include the cost of the sole, ice, loading fees, ferry crossing charges, transportation cost, and customer fees in Senegal table 15. Price of sole is the major item
followed by flake ice and transportation costs. For a total cost of 44.3 GMD and a selling price of 62.5 GMD to the processing plant, fishmongers generate net revenue of 18.2 GMD
on each kilo of sole delivered to Senegal.
Table 15. Cost structure per unit of sole delivered to Senegal
Description GMDKilo of Sole
Landing site buying price from fishermen 20.00
Cost of flake ice all production chain 10.00
Loading of sole product on insulated vehicle at landing site 0.10
Internal expedition fees 2.50
Ferry crossing 2.50
Transportation cost from landing site to final destination in Senegal 7.80
Customer fees in Senegal 0.9
Miscellaneous costs 0.5
Total average cost 44.3
Source: Fieldwork November, 2011
4.4 Comparative cost structure in sole processing
