TABLE OF CONTENTS
CHAPTER TITLE PAGES
DECLARATION ii
DEDICATION iii
ACKNOWLEDGEMENT iv
ABTRACT v
ABSTRAK vi
TABLE OF CONTENTS vii
LIST OF TABLES xi
LIST OF FIGURES xii
LIST OF ABBREVIATIONS xiii
LIST OF SYMBOLS xiv
LIST OF APPENDICES xv
CHAPTER 1 INTRODUCTION 1
1.1 Introduction 1
1.2 Problem Statement 2
1.3 Objective 3
1.4 Research Question 3
1.5 Scope of Study and Limitation 4
1.6 Signification of Study 5
1.7 Summary 5
CHAPTER 2 LITERATURE REVIEW 6
2.1 Introduction 6
2.2 Vehicle System Technology 6
CHAPTER TITLE PAGES
2.3 Importance of vehicle safety technology to 8
consumer 2.4 Consumer understanding on vehicle safety
10 technology
2.5 Safety Devices 12
2.5.1 Seatbelt system
12 2.5.2
Airbag system 13
2.5.3 Anti-Lock Breaking system
14 2.5.4
Electronic Stability Control 15
2.5.5 Vision system
17 2.5.6
Other system in vehicle safety 17
2.6 Summary 18
CHAPTER 3 METHODOLOGY 19
3.1 Introduction 19
3.2 Theoretical Framework 19
3.3 Hypotheses 20
3.4 Research Approach 20
3.5 Research Design 21
3.6 Methodological Choice 22
3.6.1 Quantitative Method
22 3.7 Research Location
23 3.8 Sampling Techniques
23 3.9 Data collection
24 3.9.1
Primary data sources 24
3.9.2 Secondary data source
25 3.10 Data Analysis
26 3.10.1 Descriptive analysis
26 3.10.2 Person correlations analysis and
27 regression
3.10.3 Reliability analysis 29
CHAPTER TITLE PAGES
3.11 Validity 30
3.11.1 External validity 30
3.11.2 Internal validity 30
3.11.3 Construct validity 31
3.12 Summary 31
CHAPTER 4 DATA ANALYSIS AND DISCUSSION 32
4.1 Introduction 32
4.2 Descriptive Analysis 33
4.2.1 Measures of central tendency
33 4.2.2
Measures of dispersion or variability 33
4.3 Respondent Demographic 34
4.3.1 Gender of respondents
34 4.3.2
Age of respondents 35
4.3.3 Highest Educational level
36 4.3.4
Occupation of respondent 37
4.4 Reliability of research 38
4.5 Result of frequency analysis for main reasons 39
of purchasing a vehicle 4.6 Result of descriptive statistic for factors that
40 become priority in vehicle choice
4.7 Result of descriptive statistic for rating the 41
importance of vehicle safety system to consumer‟s safety
4.8 Correlation 42
4.8.1 Pearson correlation among variable 43
4.9 Testing hypothesis with simple regression 44
4.9.1 Hypothesis 1 45
4.9.2 Hypothesis 2 46
4.10 Summary 48
CHAPTER TITLE PAGES
CHAPTER 5 CONCLUSION AND RECOMMENDATION
