19 grammar, Seventeen tries to imply what kind of American young women they
truly want to show and what are the ideology they try to imply from the readers. By discourse analysis and theory of representation, we will know not only
how the text is but also why Seventeen delivered those messages.
B. Focus of the Study
This research is focused on how American girl’s representations in Seventeen are and what ideologies behind the representation itself are by discourse analysis.
C. Research Questions
1. What representations of American girls are described in Seventeen?
2. What are the ideologies behind their representation in each article?
D. Significance of The Study
1. Understanding and describing the representation of American girls in
Seventeen .
2. Describing the ideologies and their representations in each selected article.
E. Research Methodology
1. Objective of the Research
The objective of this research is to understand the descriptions of American girls in Seventeen and to know the ideologies and their representations in each
selected article.
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2. Method of the Research
The method which is used in this research is qualitative method; the result of this research will be described in analytical description. Meanwhile, this
research will be attached with discourse analysis by Roger Fowler, Robert Hodge, Gunther Kress, and Tony Trew. In the study of literary work, the
writer will find the representation of American girls in Seventeen and the ideologies behind by analyzing the grammar and vocabularies inside
Seventeen magazines which is called critical linguistics approach.
3. Research Instrument
In this research, the researcher herself collects the data from two editions of Seventeen
in 2005 as research instrument which are January for New Year edition.
4. Technique of Analysis
In this research the technique which is used is discourse analysis based on critical linguistics. Critical linguistics views language as social practice, in
which a group has a convincement and spread out its ideology. Critical linguistics is mainly development of linguistics. This theory looks how
grammar and certain vocabularies bring out certain implication and ideology. First the writer reads the content of each edition and underlines words or
sentences which reveal the representation of American girls. Then, for describing the ideologies, the writer tries to see and find how certain chosen
vocabularies and grammar brought an implication and certain ideologies.
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4. Unit of Analysis
Unit of analysis in this research is the content of Seventeen magazines, especially January and April 2005 editions. Seventeen is a teen-magazine,
published by Hearst Magazine.
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CHAPTER II THEORETICAL FRAMEWORK
