Preferred response Preference Structure
                                                                                21
Chip Sansom began to continue The Born Loser when he was 14 years old when his father, the late Art Sansom, first created the strip in 1965. After years of
observing  and  assisting  his  father,  he  assumed  that  it  was  his  destiny  to  be  a cartoonist to continue what his father had done.
“I am very happy that The Born Loser is still as appealing to readers, new and old, as it was when it first appeared 45 years ago,” Sansom said. “It is
a  tribute  to  the  great  characters  my  dad  created  and  his  universal  and timeless premise that Brutus Thornapple is an everyman, taking the fall for
the  rest  of  us  in  the  trials  and  tribulations  we  face  everyday.” http:dailycartoonist.comindex.php20100505the-born-loser-
celebrates-45-yearshttp:dailycartoonist.comindex.php20100505the- born-loser-celebrates-45-years 7 July 2010
After  all  The  Born  Loser  is  one  of  the  most  popular  comic  strips  in  the
world. It had readers of more than 1,300 in newspapers around the world and on the Web at www.gocomics.com. It appears daily in more than 35 countries and as
the result it is also translated into nine languages. The Born Loser also gets into a six-time  National  Cartoonists  Society  award  nominee  for  Best  Humor  Strip  in
1991  and  1987.  In  the  1990,  Topper  Books  published  a  compilation  book  The Born Loser’s Guide to Life http:dailycartoonist.comindex.php20100505the-
born-loser-celebrates-45-years 7 July 2010.
                