13
RESULTS OF THE SEGMENTATION STUDY
3.1 Demographic Characteristics of the Respondents
3.1.1 Distribution of the Respondents by Sex
A total of 160 respondents were interviewed. Of the total interviewed, the female composition constituted 99. In all the communities visited, the female Fish Smoke
Processor population was dominated. Except for Elmina which the female constituted 95 of the total respondents interviewed.
Figure 3 Distribution of Respondents by Sex
3.1.2 Distribution of Respondents by level of Education
The level of education of the Smoked Fish Processors were also assessed and results indicate that majority of the Smoked Fish Processors had no form of schooling 58 whereas 21
had attained middle schoolJHS level of education. Primary and Senior High School education also constituted 20 and 1 respectively.
Figure 4 Distribution of Smoked Fish Processors by Education
14 At the community level, the percentage of Smoked Fish Processors with no schooling is
relatively higher for Moree compared to the rest of the communities followed by Winneba 75. The highest level of education for the Smoked Fish Processors is Senior High School
with just 1 within that category of education level.
Table 1 Community Distribution of Smoked Fish Processors by Education
N = 160 overall Community
Middle SchoolJHS
No Schooling Primary
SHS
Ankobra 40
35 25
Anlo Beach 10
50 40
Apam 15
55 25
5 Axim
20 60
15 5
Elmina 40
45 15
Moree 10
90 Shama
25 55
20 Winneba
5 75
20
Overall 21
58 20
1
Figure 5 Community Distribution of Smoked Fish Processors by Education
15
3.1.3 Distribution of Smoked Fish Processors by Age
From figure 4, the age structure of the Smoked Fish Processors is of an adult population as majority of them fell within the age category 41 years and above representing 70. However,
the youthful population engaged in fish smoke processing constituted 30.
Comparing the age structure of the fish processors with their level of education, the results indicate that the category of the processors with the highest level of education were those
above age 40 years. For those who attained Middle SchoolJHS level of education, the adult population constituted 79 and adult population 66 for primary level of education. The
adult population for no schooling constituted 67 of the total processors.
Table 2 Distribution of Age of Smoked Fish Processors by Level of Education
EducationAge Number
Percent Middle SchoolJHS N =33
18 - 30 years 1
3 31 - 40 years
6 18
41 - 49 years 10
30 50 and Above
16 49
No Schooling N=93 18 - 30 years
13 14
31 - 40 years 18
19 41 - 49 years
25 27
50 and Above 37
40
Primary N=32 18 - 30 years
2 6
31 - 40 years 9
28 41 - 49 years
13 41
50 and Above 8
25
SHS N=2 41 - 49 years
1 50
50 and Above 1
50
3.1.4 Marital Status of Smoked Fish Processors
