Presentation Column Oracle Fusion Middleware Online Documentation Library

16 Marketing, Security, and Other Elements 16-1 16 Marketing, Security, and Other Elements This chapter describes the XML API elements for Oracle Marketing Segmentation objects, security objects, and miscellaneous objects that do not fall in other categories. This chapter contains the following topics: ■ Section 16.1, Marketing Elements ■ Section 16.2, Security Elements ■ Section 16.3, Other Elements

16.1 Marketing Elements

Marketing elements are typically those elements that are related to features for the Oracle Marketing Segmentation product. For information about features and options related to Oracle Marketing Segmentation, see the administrator documentation for the Oracle Marketing Segmentation application. Marketing elements include: ■ Section 16.1.1, Catalog Link ■ Section 16.1.2, Target Level ■ Section 16.1.3, List Catalog ■ Section 16.1.4, Qualified List Item ■ Section 16.1.5, Qualifying Key ■ Section 16.1.6, Sampling Table ■ Section 16.1.7, Seg Catalog

16.1.1 Catalog Link

The catalog link element corresponds to the conforming dimension link object in the Marketing metadata. A conforming dimension links a fact that contains target-level IDs to a fact that does not contain target-level IDs by navigating along a dimension that is shared by both fact tables. The catalog link tag includes the following child elements: 16-2 Oracle Fusion Middleware Integrators Guide for Oracle Business Intelligence Enterprise Edition The catalog link tag does not include any attributes. Syntax CatalogLink … From RefPresentationColumn … From To RefPresentationColumn … To CatalogLink Example CatalogLink name=Customer Profile-Campaign Contacts id=4012:280960 uid=2150823331 Description [CDATA[Used by both Contact and Account Target Levels to filter with Offered Product_segmentation catalog.]] Description To RefPresentationColumn uid=2150707139 id=4010:223709 qualifiedName= quot;Campaign Contacts_segmentationquot;..quot;- Contact Profilequot;. quot;ROW_ID To CatalogLink

16.1.2 Target Level

The target level element corresponds to the target level object in the Marketing metadata. A target level is the entity that a marketer wants to count, typically customer types like individuals, businesses, or households. The target level tag includes the following attributes: Table 16–1 Catalog Link Child Elements Element Name Description From References the presentation column that represents the primary key of the subject area from which the dimension link originates. The primary key column is contained in a sub-element called RefPresentationColumn. To References the presentation column that represents the primary key of the subject area to which the dimension link points. The primary key column is contained in a sub-element called RefPresentationColumn. Table 16–2 Target Level Tag Attributes Attribute Name Description hasDispName Indicates whether this target level has a custom display name. dispName The value of the custom display name, if one exists for this target level. hasDispDescription Indicates whether this target level has a custom description.