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D. E-Marketing
Basically E Marketing is an activity involving a communication between two people or among many people to introduce and sell the product by using internet as a medium of the communication
Stokes, 2008: 5. In another word, E-marketing is some kind of effort of an individual or a company to sell product or service and to build a good relation with its costumer via internet. This form of
marketing is basically big public networking website among computers around the world into single communication medium platform Kotler and Armstrong, 2008: 237.
According to Boone and Kurtz 2005 e-marketing is a component in e commerce with specific purpose by marketer, such as making process strategy, distribution, promotion, and to
implement new price of product or service to the internet via internet or other digital device. According to Mohammed, Fisher, Jaworski, and Paddison 2003: 4, there are 5 component
of Internet marketing, such as Process, Create and maintain relationship with customers, Online, Exchange, and Fulfillment of need.
2.
METHODOLOGY
Research on online business communication at the faculty of science communication UMS student uses descriptive quantitative research methods.
Descriptive research is the basis for all research. This type of research is the type of survey, where this type of research is intended to provide a clear picture of the issues under study, in order to
interpret and explain the data systematically. This study took place at the campus of the Muhammadiyah University of Surakarta, precisely at the Faculty of Communication and
Information. The sampling technique used in this study is the purposive sampling with criteria; one year
experience in online business and two million rupiah of monthly income. To determine the amount of sample is using sempel jenuh. Sempel jenuh is a sampling technique in which all members of the
population are taken and used as a sample Hidayat, 2007; 83. So it can be said that the sample used in this study as many as 30 people.
3.
ANALYSIS AND DISCUSSION
3.1 Analysis
The data according to questionnaire that has been spread to 30 respondent then grouped to every dimension according to the categories. To get score of mean for each category, then can be count
with the formula bellow:
7
Scoring Scale = =
= = 0,6
Category marking is as follow:
Table 1 Marking Category
Score Category
1.00 - 1.60 Very not
positive
1.61 - 2.20 not positive
2.21 - 2.80 positive enough
2.81 - 3.40 Positive
3.41 – 4.00
very positive From the formula above, score of mean for each category are follow:
Table 2 Response of Respondent against Dimension of Business Communication
Dimension Item
Questioner Total Score
Mean sd
Business communication
1 111
3.70 0.595
2 109
3.63 0.556
3 107
3.56 0.626
4 102
3.40 0.563
5 114
3.80 0.406
6 112
3.73 0.449
Total 655
21.82
Mean 218,3
3.63
Table 3 Response of Respondent against Dimension of Media Online
Dimension Item
Questioner Total Score
Mean sd
Media Online
1 86
2.86 0.819
2 109
3.63 0.490
3 90
3.00 0.909
4 114
3.80 0.406
5 106
3.53 0.681
6 103
3.43 0.626
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Total 608
20.25
Mean 101,3
3.37
Table 4 Response of Respondent against Dimension of Customers
Dimension Item
Questioner Total Score
Mean sd
Customer
1 105
3.50 0.508
2 91
3.03 0.668
3 74
2.46 1.306
4 103
3.43 0.817
5 112
3.73 0.449
6 118
3.93 0.253
Total 603
20.08
Mean 100.5
3.35
Table 5 Response of Respondent against Dimension of Promotion
Dimension Item
Questioner Total Score
Mean sd
Promotion 1
99 3.30
0.595 2
111 3.70
0.466 3
109 3.63
0.490 4
111 3.70
0.466 5
111 3.70
0.466 6
80 2.66
0.844
Total 621
20.69
Mean 103.5
3.45
Table 6 Response of Respondent against Dimension of Persuasion
Dimension Item
Questioner Total Score
Mean sd
Persuasion 1
78 2.60
0.498 2
98 3.26
0.639 3
99 3.30
0.702 4
98 3.26
0.449 5
109 3.63
0.490 6
83 2.76
0.858
Total 565
18.81
Mean 94.17
3.13
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Table 7 Response of Respondent against Dimension of Informative
Dimension Item
Questioner Total Score
Mean sd
Informative 1
89 2.96
.668 2
87 2.90
.758 3
105 3.50
.508 4
114 3.80
.406 5
96 3.20
.550 6
99 3.30
.595
Total 590
19.66
Mean
98.33 3.27
Table 8 Response of Respondent against Dimension of Non Verbal Communication
Dimension Item
Questioner Total Score
Mean sd
Non Verbal communication
1 101
3.36 0.808
2 100
3.33 0.758
3 68
2.26 0.449
4 63
2.10 0.305
5 99
3.30 0.466
6 112
3.73 0.449
Total 543
18.08
Mean 98.33
3.01
Table 9 mean scoring for each category
No Dimension
Mean 1
Business Communication
3.63
2
Online Media 3.37
3 Customer
3.35
4 Promotion
3.45
5 Persuasion
3.13
6 Informative
3.27
7 Non-verbal
Communication 3.01
Total 23.21
Mean 3.31
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3.2 Discussion
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