ix
2.6.3 Environment Factor 21
2.7 Important of Green Packaging in Minimizing the Environmental Impact 22
2.7.1 ReduceEliminate 23 2.7.2 Re-use
25 2.7.3 Recycle Recover Dispose 26
2.8 Important of Green Packaging in Reducing Food Waste
27
2.8.1 Choose Carefully 28 2.8.2 Reuse It
28 2.8.3 Recycle Right 28
2.8.4 Sort It 29
2.8.5 Compost It 29
2.9 Summary
30 2.10 Theoretical Framework 31
CHAPTER 3
RESEARCH METHOD 3.0
Introduction 32
3.1 Research Design 33
3.1.1 Descriptive Studies 33
3.2 Methodological Choices 34
3.2.1 Qualitative Method 34 3.2.2
Sampling in Qualitative 35
3.3 Primary Data Sources and Secondary Data Sources 36
3.3.1 Data Collection Method 36
3.4 Location of The Research 37
x
3.5 Research Strategy
37
3.5.1 Survey 38 3.5.2 Case Study
39 3.5.3 Grounded Theory 40
3.6 Time Horizon 40
3.7 Analyzing Qualitative Data 41
3.7.1 Inductive Approach 41 3.7.2 Deductive Approach
42
3.8 Scientific Canons 44
3.8.1 Internal Validity 44 3.8.2 External Validity 45
3.8.3 Content Validity
45 3.8.4
Construct Validity 46 3.8.5 Criterion-Related Validity
47 3.8.6 Reliability
47
3.9 Summary
48 CHAPTER 4
DATA ANALYSIS AND DISCUSSION 4.0
Introduction 49
4.1 Identify The Important of Green Packaging Adoption in Helping to
Protecting Public Health and Safety 50
4.1.1 Food Factor 51
xi
4.1.2 Package Factor 53
4.1.3 Environment Factor 54
4.2 Identify The Important of Green Packaging Adoption in Helping to
Minimizing Environment Impact 56
4.2.1 ReduceEliminate 56
4.2.2 Re-use 58
4.2.3 RecycleRecoverDispose 60
4.3 To Examine The Criteria of Effectiveness of Green Packaging Adoption to
