Information files and project kakemonos Videos Field trips with the press Strengthening of communication capacities

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5.5 Production of Communication AIDS

5.5.1 Information files and project kakemonos

An information file in French, composed primarily of an envelope folder and a bookletflyer, was prepared and distributed in FY2012 to different target audiences the press, visitors, partners, participants in project events such as the official project launching, workshops, etc. The English version will be completed and made available depending on the budget and the communication needs of USAID and URICRC. A Kakemono, a type of mobile promotional sign, was also prepared in Y2012 for a brief presentation of the project and will be used at workshops and other appropriate events. The number and the type of support could be increased and its information for example presentations of fields of intervention or key project themes could change throughout the years.

5.5.2 Videos

In accordance with new USAID requirements, the USAIDCOMFISH project plans to complete two videos on the intermediate project results FY2012. These videos will be published not only on the USAID and URICRC websites but also on social networks such as Facebook. The project will call on experienced providers from a list made up by USAID.

5.5.3 Field trips with the press

During FY2012 last quarter, a press field trip to one of the main project sites will be carried out. This media excursion will aim at improving COMFISH’s visibility and will demonstrate the added value of the project and of collaborative management of marine resources in Senegal through on online press, television and radio will be transported to field sites to report to the general public on the project interventions and partners.

5.5.4 Strengthening of communication capacities

COMFISH’s communication capacities, the mastery of Powerpoint presentations in particular, addressing the media, leading press conferences, etc. will be strengthened during the second and third quarters of Y2012. Partners such as the DPM, COMPEMFENAGIE, etc may also benefit from these training sessions.

5.5.5 Building awareness of local convention and management plans