Permitted coded indications project Investigation process for advertising breaches

AJOR ESEARCH ROJECT S WINBURNE U NIVERSITY OF T ECHNOLOGY Lina Karlina 2067226 Page 16 of 25 for a long time and that those results are considered important information for consumers in selecting complementary medicines to be used. Nevertheless, the TGA has always announced review outcomes which may result in adverse reaction andor product recall ANAO, 2011. In order to provide information associated with listing compliance review to consumers the TGA will make the information available to public through the provision of publicly-viewable elements on the ARTG. This information will include the complementary medicines that have been reviewed as part of the post-market monitoring program as well as the review outcomes DoHA, 2011.

4.1.6 Permitted coded indications project

The trigger for this reform associated with permitted indications project is the increased rate of inappropriate claims made about listed complementary medicines by the sponsors. This reform is closely related to the previous reform which is ‘Update to the listed medicines electronic application portal’ section 4.1.3 since it has the same reason and purpose for the reforms to be taken ANAO, 2011. Accordingly, the TGA will improve the permitted indications for listed complementary medicines through addition of new indications obtained from the evaluation of claims frequently made by sponsors in the free-text field on the ARTG DoHA, 2011.

4.1.7 Investigation process for advertising breaches

Great number of breaches in complementary medicine advertising such as prohibited terms use and unpermitted claims are currently exist in many media including a widely used media, internet. The TGA holds a major responsibility in managing advertising breaches compared to other national agencies associated with advertising e.g., the Therapeutics Goods Advertising Code Council TGACC and the Complaints Resolution Panel CRP. It was identified that the TGA did not specify a timeframe to complete investigations AJOR ESEARCH ROJECT S WINBURNE U NIVERSITY OF T ECHNOLOGY Lina Karlina 2067226 Page 17 of 25 of advertising violations which resulted in two recommendations ANAO, 2011. To address the finding and recommendations the TGA have planned a number of measures in order to improve the investigation process for advertising violations which include DoHA, 2011:  Implementation of standard operating procedure for investigating advertising breaches  Development of timeframes to complete investigations of advertising breaches  Periodic reporting of the investigation progress to the TGA Executive It is planned to take four years for the Blueprint reforms to be completely implemented. This four years implementation period is divided into 3 phases as follows TGA, 2012:  Phase 1 January – June 2012: better managing our communication  Phase 2 July 2012 – June 2013: better managing our practice  Phase 3 July 2013 – December 2015: mature and sustainable performance Based on the Blueprint Implementation Schedule the implementation of complementary medicine reforms is scheduled to finish in phase 2 with the following details: Table 1. Implementation schedule of complementary medicines reforms Work Streams Phase 1 – January 2012 to June 2012 Phase 2 – July 2012 to June 2013 Complementary Medicines  Publication of key guidance documents  Improved guidelines and information  Post market compliance reforms  Procedures for investigating advertising breaches Source: TGA, Delivering Reforms – Implementation plan for TGA Reforms: A blueprint for TGA’s future AJOR ESEARCH ROJECT S WINBURNE U NIVERSITY OF T ECHNOLOGY Lina Karlina 2067226 Page 18 of 25

4.2 Impact of Complementary Medicines Reforms to the Industry and the