29 This activity in Year2 will be small in scope as the project design called for more significant
scale up in the second half of the project starting in Year3. While SNV will produce materials for healthy fish communications, DAA, CEWEFIA and DQF as well as SNV will work on
community level trainings on improved handling and processing practices see section 4.5
3.1.3 Gender Strategy Outreach Referenced by 5.2.2 Activity Lead:
SNV Activity Team:
Torell, HM Owuzu, Mensah, DAA
Gender mainstreaming via behavior change communication messages will also be conducted as part of the projects gender strategy. SNV will formulate messages into communications materials
leaflets, policy briefs, etc. in the form of leaflets and posters. This will be used to create awareness among both men and women groups in the SFMP communities. Gender
mainstreaming communications materials will be distributed during meetings, workshops, and special events. The project will also use general communications products, such as the
newsletter, as vehicles to communicate gender mainstreaming lessons learned and success stories.
The World Women’s Day which falls on 8 March 2016 will be celebrated under the Project— and it will be a good place to launch the gender behavior change communications materials
developed for local communities. The focus of the celebration will be the role of women in halting illegal fishing practices.
3.2 Executive Level Communications
Activity Lead: Patricia Aba Mensah
Activity Team: CRC-Accra, Hen Mpoano, SNV, CRC-URI
3.2.1 Briefings of Key National Level GoG MOFADFC, MPs
There will be periodic informational briefing sessions with The Fisheries Commission boardcouncil and select committee chairman on food and agriculture and coastal MPs in order to
keep them apprised of project activities and issues in the sector. Especially important will be monthly meetings with MOFADFC to them appraised of and coordinate with them on key
events and activities.
3.2.2 USAID communications requirements
SFMP Communications Team will also organize quarterly internal meetings to strategize and build capacity of members to meet USAID communication needs, such as development of
quarterly Success Stories, bi-weekly Feed the Future bullets and production of quarterly progress and annual reports. The Accra office will develop briefing packets for USG officials as and when
needed.
30
Key Year 2 Outcomes and Results for IR 3
Indicator Targets Year 2
IR3: CONSTITUENCIES: Constituencies and political will for policy reform implementation built, supporting demanding sustainable use and conservation
Number of information products disseminated in local media reports,
radio shows, conference papers, and research studies Project indicator.
CRCSFMP 18
– Itemized below 4 Press releases
8 Talk shows on TV and radio towards dialogue 1 Issue brief
4 radio jingles CEWEFIA
4 Community drama
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IR 4: Applied Management: Improved Management of Marine Resources to Reduce Over-exploitation, to conserve Biodiversity and Provide Other Benefits
SFMP will work at three ecosystem scales of management for three types of fisheries stocks. Priority in the first two years will be on the small pelagic fisheries, with a demersal fisheries and
marine spatial plan in the WR linked to community-based estuarine management plans in following years. Integrated community resilience and marine biodiversity conservation actions
will be implemented. The nested approach to design and implementation will enable a synchronized and mutually reinforcing flow of information across national, regional, district and
local levels. Improvements in the smoked and dried fish value chain will be undertaken in targeted communities in the Central and Western region.
Key outcomes and results expected over LoP as described in the Program Description include the following:
Four fisheries management plans developed andor adopted and implemented at different ecosystem scales national small pelagics plan, Western Region Demersal Plan,
Community based plans for the Pra and Ankobra estuarinemangrove systems Approximately 3,000 people, a majority of whom are women, benefiting from diversified
livelihoods, access to micro-credit, adoption of more profitable fish smokers and product value additions
Several fishing communities more resilient to climate impacts Capacity of more than a dozen district authorities to promote and support resilient
community policies and initiatives.
4.1 Small Pelagic Fisheries Management
