Page | 34 THE 10TH ICBMR 2016
32. EXPLORING THE HABLUM MINANNAS IN MUSLIM
CONSUMERS’ RELIGIOUS BEHAVIOR Muniaty Aisyah
Faculty of Economics and Business, State Islamic University UIN Syarif Hidayatullah Jakarta, Indonesia
Corresponding email: muniaty.aisyahuinjkt.ac.id
Abstract
This research is intended to explore the hablum minannas relationship among human beings in Muslim Consumers’ Religious Behavior MCRB model.
Different with other previous researches about Muslim religiosity that mostly apply a one-to-one measurement of Christian or western terminologies, this
study applies an Islamic concept which derived from the Quran and Hadith. 378 data sets were analyzed by using structural equation modeling. The finding
shows that consumers have high levels of hablum minannas behavior and the
development measurement of the MCRB’s constructs proved to be valid and reached a goodness-of-fit model. By analyzing the MCRB allowing marketers
to plan a suitable marketing strategy in Muslim marketplaces. This research is limited to only exploring the hablum minannas behavior as the continuity of
previous research of hablum minallah relationship with Allah measurement within the third-order CFA of MCRB model, while the complete measurement
will be analyzed in a further research. Keywords:
Hablum minannas, Muslim, religious, consumer behavior
EXPLORING THE HABLUMMINANNAS IN MUSLIM CONSUMERS’ RELIGIOUS BEHAVIOR
Muniaty Aisyah Faculty of Economics and Business
State Islamic University UIN Syarif Hidayatullah Jakarta, Indonesia muniaty.aisyahuinjkt.ac.id
Abstract
This research is intended to explore the hablumminannas relationship among human beings in Muslim Consumers’ Religious Behavior MCRB model. Different with other previous researches
about Muslim religiosity that mostly apply a one-to-one measurement of Christian or western terminologies, this study applies an Islamic concept which derived from the Quran and Hadith. 378
data sets were analyzed by using structural equation modeling. The finding shows that consumers have high levels of hablumminannas behavior and the development measurement of the MCRB’s
constructs proved to be valid and reached a goodness-of-fit model. By analyzing the MCRB allowing marketers to plan a suitable marketing strategy in Muslim marketplaces. This research is limited to
only exploring the hablumminannas behavior as the continuity of previous research of hablumminallah relationship with Allah measurement within the third-order CFA of MCRB model,
while the complete measurement will be analyzed in a further research. Keywords: hablumminannas, Muslim, religious, consumer behavior
1. Introduction
Kategori