_____________________________________________________________________________________________________ Corresponding author: Email: JONY.OKTAVIANSTAFF.UKSW.EDU;
Journal of Scientific Research Reports
41: 12-20, 2015; Article no.JSRR.2015.002
ISSN: 2320–0227
SCIENCEDOMAIN international
www.sciencedomain.org
Does Future Really Matter? Future Anticipation as an Antecedent of Market Performance
1
Jony Oktavian Haryanto
1
and Sony Heru Priyanto
2
1
Podomoro University, Jakarta, Indonesia.
2
Satya Wacana Christian University, Salatiga, Indonesia.
Authors’ contributions
This work was carried out in collaboration between all authors. Author JOH designed the study, wrote the protocol, and wrote the first draft of the manuscript. Author SHP managed the literature searches,
analyses of the study performed the structural equation modelling and discuss the conclusion. All authors read and approved the final manuscript.
Article Information
DOI: 10.9734JSRR20158374 Editors:
1 James P. Concannon, Faculty of Education Westminster College, Fulton, Missouri, USA.
2 Diana E. Marco, National University of Cordoba, Argentina and National Research Council CONICET, Argentina.
Reviewers: 1
Alicia Ramirez-Orellana, Department of Economy and Business, University of Almeria, Spain. 2
Izaidin Abdul Majid, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia.
3 Anonymous, Hue University, Vietnam.
Complete Peer review History: http:www.sciencedomain.orgreview-history.php?iid=689id=22aid=6261
Received 11
th
December 2013 Accepted 4
th
June 2014 Published 29
th
September 2014
ABSTRACT
Micro, Small and Medium Enterprises SMEsUMKM are the backbones of national economy. Batik Pekalongan, Solo and Lasem are examples of successful SMEs to stimulate local economy
while creating products that are competitive in the national and international level. The purpose of this article is to identify the leading factors, as well as the barriers to doing batik business. In
addition, this study also wanted to know the anticipation of future events done by batik entrepreneurs in creating customer value. The method used is a quantitative approach to structural
equation modeling methods in order to understand the antecedents of market performance in SMEs Batik Pekalongan, Solo and Lasem. The results showed that anticipation and future
customer value are antecedents to market performance batik entrepreneurs in those three areas.
1
This research is funded by Directorate of Higher Education Republic of Indonesia under scheme of “Unggulan Perguruan Tinggi”.
Original Research Article
Haryanto and Priyanto; JSRR, 41: 12-20, 2015; Article no.JSRR.2015.002
13 Keywords: Batik; structural model; customer value; extra efforts.
1. BACKGROUND
