Vinakha Naraswas Sriratu, 2016 A CASE STUDY OF MULTIMODAL ANALYSIS: THE REPRESENTATION OF A FEMALE MODEL IN
THE ‘INSIGHT’ RUBRIC OF MALE MAGAZINE 147
TH
EDITION
Universitas Pendidikan Indonesia |
repository.upi.edu |
perpustakaan.upi.edu
1. To know the representation of the female model in the ‘insight’ rubric of
147
th
edition of Male Magazine through the visual mode. 2.
To know the representation of the female model in the ‘insight’ rubric of 147
th
edition of Male Magazine through the verbal mode. 3.
To reveal the meaning of the representations.
1.4 Scope of the Study
This study only focuses on the representation of a female model through the analysis of visual and verbal modes in the ‘insight’ rubric of 147
th
edition of Male Magazine. This means that the study will only attempt to reveal how the female
model is described through the relation between visual and verbal modes in the data. To discover the aims of the study, Multimodal Analysis will be used as a
framework.
1.5 Significance of the Study
Theoretically, this study aims to enrich the reference of research using Multimodal Analysis, especially the analysis of visual and verbal texts, the theory
of representation, the elements of ideational meaning, and how the analysis contributes to reveal a female model’s representation. However, practically, this
study helps to give a critical awareness to people about how the image of Indonesian women realized by the female model presented in Male magazine
which is targeted to men.
1.6 Research Methods
1.6.1 Research Design
This study uses descriptive qualitative research design. As stated by Sandelowski 2000, descriptive qualitative method is a chosen way while
straight explanations of phenomena are needed. Meanwhile, according to Bryman 2004, descriptive qualitative analysis is an approach used by
researchers to assert meaninngs of and in texts. From the two statements, it can be defined simply that this method is mostly about descriptions and
Vinakha Naraswas Sriratu, 2016 A CASE STUDY OF MULTIMODAL ANALYSIS: THE REPRESENTATION OF A FEMALE MODEL IN
THE ‘INSIGHT’ RUBRIC OF MALE MAGAZINE 147
TH
EDITION
Universitas Pendidikan Indonesia |
repository.upi.edu |
perpustakaan.upi.edu
interpretations. Thus, this research design is suitable for the purpose of this study because this study focuses on the visual and verbal modes in the data.
1.6.2 Data Collection
The data are in the form of visual and verbal modes taken from Male online magazine website www.male.detik.com. In this recent study, the edition of
the magazine is selected based on the themes and the date of publication. Male magazine 147
th
edition entitled “Shae: Seks Urutan Ketiga” is chosen as the data of the study. Furthermore, the analysis is only conducted to those
visual and verbal modes in the ‘insight’ rubric of the magazine. Finally, the data lie on eight pages of visual and verbal modes in ‘insight’ rubric of 147
th
edition of Male magazine.
1.6.3 Data Analysis
Since the study attempts to conduct multimodal analysis visual and verbal based on Halliday’s 1994 Systemic Functional Linguistics, there are two
analysis tools which are used to reveal the aims of the study. The visual texts in the data are analyzed by Kress an
d Van Leeuwen’s 2006 theory of visual grammar which is realized in their book
“Reading Images” Grammar of Visual Design
, Wilfred’s 1962 signification of colors, and Barnard’s 2007 fashion and physical appearance. Meanwhile, Halliday’s transitivity is used
for analyzing the verbal texts in the data. Through these analyses, the base results of the study are served to reveal the representation of the object of the
data.
1.7 Clarification of the Terms
