About Decision Center Reports 2-23
This section contains the following topics:
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Section 2.3.7.1, Choice Analysis Drivers
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Section 2.3.7.2, Choice Group Analysis Drivers
2.3.7.1 Choice Analysis Drivers
The Choice Analysis Drivers report identifies the attributes that are influential as drivers of predictiveness for each of the choices. The outcome and time frame can be
adjusted at the top of the report.
Oracle Real-Time Decisions automatically creates the ordered list of most predictive attributes from the complete list of attributes defined as Entities in the Inline Service.
In the Choice Analysis Drivers report, by clicking an attribute name, you generate several charts associated with that attribute, as shown in
Figure 2–22 .
Figure 2–22 Choice Analysis Drivers Reports Overview
Notes:
1.
If the reports show a high correlation between the output and input of a prediction, it may be because the output is represented
in the input. For example, when the output is a product category and the input is a product of that product category.
In this case, a more accurate set of correlations will be achieved with Premise Noise Reduction selected for the predictive model
associated with the Choice Group. For more information, see the topic Premise Noise Reduction in Oracle Real-Time Decisions
Platform Developers Guide.
2.
An attribute value of OTHER indicates that more than the maximum number of discrete values default is 500 was found.
Counts and statistics for all attribute values found beyond the maximum number are accumulated and appear for the OTHER
attribute.
2-24 Oracle Fusion Middleware Decision Center Users Guide for Oracle Real-Time Decisions
The rest of this section describes the base analysis drivers report and each of the charts associated with a particular attribute.
Figure 2–23 shows the Analysis Drivers report for the Credit Protection choice.
In the examples shown in this section, Credit Line Amount, Marital Status, and AvailableCreditAsPercentOfCreditLine are the three highest predictive factors
associated with customer interest in a cross sell offer for credit protection.
Figure 2–23 Choice Analysis Drivers Report
Figure 2–24 shows additional information about the customer
AvailableCreditAsPercentOfCreditLine attribute. The graph and data show that the higher the percentage of available credit, the less likely the customer is to be interested
in a cross sell offer for credit protection.
Note: For numeric attributes such as CreditLineAmount and
AvailableCreditAsPercentOfCreditLine , Oracle RTD automatically
divides the continuum of values into significant ranges, by empirical observation from the data.
For example, for AvailableCreditAsPercentOfCreditLine, the ranges in the example reports are 0, 1 to 21, 22 to 69, 70 to 80, and 81 to 100.
About Decision Center Reports 2-25
Figure 2–24 Most Important Analysis Drivers Graph and Data
Other graphs are also available. For example, Figure 2–25
shows a relative distribution as compared to the overall population.
This graph shows, for example, that there are proportionally more Interested customers in the 1 to 21 range for AvailableCreditAsPercentOfCreditLine in the Credit
Protection offer than there are in the overall population. In the graph, these two values are represented by the second areas from the bottom in the two columns.
The relative area sizes are derived from the values displayed in Figure 2–24
, as follows:
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For the 1 to 21 range for AvailableCreditAsPercentOfCreditLine, the Actual Count of customers that were interested in the Credit Protection choice is 291, and the
total across all ranges is 1112 - a ratio of 0.26.
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For the 1 to 21 range for AvailableCreditAsPercentOfCreditLine, the Input Count of all customers is 2468, out of a total across all ranges of 16975 - a ratio of 0.145.
The difference between the two ratios 0.26 and 0.145 is an 81 difference between the two populations, that is, there are 81 more people with the 1 to 21 range for
AvailableCreditAsPercentOfCreditLine in the Interested audience than in the overall population.
Note:
Input and Output counts in the graph reflect significant correlations, and do not include the cases where an attribute either
had no value for a session or a low correlation.
2-26 Oracle Fusion Middleware Decision Center Users Guide for Oracle Real-Time Decisions
Figure 2–25 Analysis Drivers Relative Distribution Graph
Figure 2–26 shows a Pareto graph of the credit protection customers.
Figure 2–26 Analysis Drivers Pareto Graph: Credit Protection Customers
Figure 2–27 shows a Pareto graph of the entire population.
About Decision Center Reports 2-27
Figure 2–27 Analysis Drivers Pareto Graph: Entire Population
2.3.7.2 Choice Group Analysis Drivers
