Research Focus Research Objectives

example that what people face is not real as it is only a fantasy. Therefore, it is in line with Baudrillard s concept of simulation where capitalist society is saturated by fantasies and, specifically, representations Kaye in Reisch and Forbes, 2009: 122. Overall, Radiohead s albums are a real representation of what Baudrillard calls as simulacra and hyperreality. Then, the research focuses on how Radiohead s ± h ² B ² n ³´ µ ¶ · Comput ² r, and · i ³ A albums satirise consumerism, mechanisation, and capitalism in postmodern culture by relating them to Baudrillard s concept of postmodernism: simulacra and hyperreality.

B. Research Focus

Consumerism, capitalism, and mechanisation are some key issues in postmodern culture. Since the emergence of modernisation, they become a part of the greatest globalisation problems. Radiohead, an alternative rock band from England, try to speak how dangerous the problems are throughout their three albums, ± h ² B ² n ³´ µ ¶ · Comput ² r, and · i ³ A. They use music media to satirise the globalisation problems. Enriched with so many philosophical values, they use their album to increase people s awareness on the topics and to show how the evil effects of globalisation influence culture and society. The theory used to analyse the topic is Jean Baudrillard s concept of postmodernism, taken from his book ¸¹ mulacra and Simulation. Baudrillard is one of writers who speak about the world s postmodern condition. His point is that people are lost contact with realities. The reason is because people are controlled by a strong capitalist power and its hegemony Baudrillard, 1994: 105. As stated by Kaye in Reisch and Forbes, 2009: 122, capitalist society is saturated by fantasies and, specifically, representations. The representations are too strong to break as they have a very great power so that people cannot distinguish the reality and the representation and it is known as what Baudrillard calls as simulacra and hyperreality. Then, the object of analysis of the study is the satire of consumerism, capitalism, and mechanisation in postmodern culture found in the landmarks of the 1990 s recording, º h » B » n ¼½ and ¾ ¿ Comput » r, and also an album which brought postmodernism in music culture, ¿ i ¼ A. The research identifies how the idea of postmodernism can be developed in the albums and how they satirise the issues through some unique symbolism.

C. Research Objectives

Based on the research focus above, the objectives of this research are as follows: 1. to reveal how the phenomena of hyperreality as theorised by Jean Baudrillard is enacted in Radiohead s º h » B » n ¼½ À ¾ ¿ Comput » r, and ¿ i ¼ A albums. 2. to analyse the causes of hyperreality employed in Radiohead s º h » B » n ¼½ À ¾ ¿ Comput » r, and ¿ i ¼ A albums in relation with capitalism, consumerism, and mechanisation in postmodern culture. 3. to explain the impacts of hyperreality employed in Radiohead s Á h  B  n ÃÄ Å ÆÇ Comput  r, and Ç i à A albums in relation with capitalism, consumerism, and mechanisation in postmodern culture.

D. Research Significance