USAID and Coca­Cola Partner Engagement MediaAwards

Submitted by TCMP February 9, 2009 P a g e 1 3

VI. USAID and Coca­Cola Partner Engagement

USAID Mission Engagement USAID Mission personnel have been active in the provision of technical support to the project and have made a number of site visits, including escorting the USAID team from Nairobi office to inspect the project. The Mission continues to support the project through its bilateral project, the Environment and Natural Resource Management Economic Growth program. Approximately 70,000 have been directed towards the areas served by the WADA Project in 2008 and has indicated further support in the coming financial year. Overall, the Mission has been strongly involved in the project, supporting specific components and offering assistance with both technical expertise and project oversight. Mission representative has been active on monthly phone calls. Coca-Cola BottlerPAC Engagement The team of the Coca Cola East Africa Foundation, Bonite and Kwanza bottlers assisted the project’s take off and subsequent implementation and monitoring. For example, Bonite Coca Cola bottler participates in an Environmental Management System and was the only company that has an elaborate EMS in place. The Coca Cola Africa Foundation supported WADA Tanzania by sponsoring event banners, at the launching ceremony and the Major hand over of the Sanitation facilities. They also participated regularly in meetings and field visits with missions.

VII. MediaAwards

Representative media is attached throughout Appendix B and summarized below. TCMP is attempting to locate the remaining articles to distribute to GETF immediately. 1. A newspaper article from Alasiri, Newspaper of April 8, 2008 titled: “An Elementary School Supported with VIP Toilets”. Alasiri is one of the fastest selling newspapers with an average daily circulation of three million. 2. An article in October-December 2007 edition of Kakakuona featured the leadership and efforts of the village leader and a womens group in tree planting initiatives in Msowero village. See Appendix B-1: Representative Media. 3. An article in April-June 2007 edition of Kakakuona featured the launching of WADA. The ceremony was attended by numerous local media to cover the event. 4. A newspaper article from Tanzania Daily News of December 22, 2007 featuring Wami River pristine, Tanzania Daily News is a daily newspaper with a circulation of approximately two million. 5. An article from Tanzania’s The Guardian of February 16, 2007 Featuring “Tanga Regional Commissioner RC Urges Public to Protect River Basins” during launching of the WADA program on the 15 th February 2007 at Pangani, Tanga. See Appendix B-2: Representative Media. 6. An article in Kakakuona January – March 2008 of the Tanzania Wildlife Quarterly Magazine on Nature, Conservation and Environment Featured EMS initiatives at Mtibwa Sugar Factory in Morogoro, Tanzania. 7. Tanzania Newspaper Mwananchi, dated April 16, 2008 featuring “TPC to sell electricity to Simanjiro”. 8. Article from the Tanzania Newspaper, Majira, of February 16, 2007 displaying the Director of USAID in Tanzania Ms. Pamela White left and the Coca Cola Marketing Manager in East and Central Africa, Mr. Maina Muriuki right joining hands in demonstrating the partnership after launching the Community Watershed Partnership Program in Pangani, Tanga. 9. An article from the Tanzania Newspaper Mtanzania, dated February 17, 2007 featuring “Mkakati Kutokomeza Kero Ya Maji Waja” meaning “Strategy for curbing water problems in pipeline”. 10. An article from Tanzania Newspaper Nipashe, dated March 1, 2007 features “Uharibifu Wa Mazingira Na Madhara Yake” meaning “Impacts of Environmental Degradation.” Nipashe is a daily newspaper with a circulation of approximately one million. 11. Video clips for major events are available at TCMP office, Dar es Salaam. 12. Other publications can be viewed at http:wami.fiu.edu ; and http:www.crc.uri.eduindex.php?projectid=97 Submitted by TCMP February 9, 2009 P a g e 1 4

VIII. Sustainability