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Copyright © 2015 Open Geospatial Consortium.
More information about the ontology can be found in the OWS-10 Ontology Engineering Report OGC 14-049. The ontologies are made accessible online at
http:ows.usersmarts.comgeospatial .
10.2 SocialML Ontologies
The rapid emergence of Web 2.0 social sites quickly led to an array of new social objects, activities and personas that could better accommodate a broader scoped social
experience. This social experience surpassed simple tagging operations found in early social bookmarking sites delici.o.us and led Image Matters to the realization that a
common model was needed across various types of social media to capture and integrate social information, to build a richer Persona description of an individual or community.
This persona includes profile information, cognitive characteristics skills, beliefs, expertise, interests, goals, relationships, interactions with other members of communities
and social objects, rich descriptions of social objects, and influences and roles in different communities. Image Matters, under a DARPA contract, created a comprehensive,
extensible and semantic framework for Social Media and networks SocialML. This framework may be used to model Social Media information. SocialML also serves as the
basis for performing semantic-based geo-social analytics and overcoming interoperability barriers between Social Media sites.
Absent a common model to describe the heterogeneity of social media, social web sites remain isolated silos limited by their own APIs and data representations e.g., Google
OpenSocial, Facebook Open Graph, Flickr, Twitter, etc.. These APIs are generally based upon syntactic and structural representations mainly JSON and XML that are
semantically deficient, making interoperability between social networks difficult. Other current efforts to unify Web 2.0 information are not semantic-based ActivityStreams,
Atom, further impeding efforts to automate information reasoning and fusion. Scattered attempts to semantically formalize social information via various specifications e.g.
Friend Of A Friend FOAF, SIOC, and GoodRelations have failed to unify the collective set of socialsemantic community requirements.
New social sites and API versions pop up regularly. A unifying framework is desirable to unify and bridge social media models in a decentralized way, and inter-operate with other
new and emerging social networks. To fill this gap, Image Matters created a family of micro-theories
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for social networks called SocialML. SocialML bridges this gap by providing a set of core ontologies for representing Social
Networks, Persona, social activities and objects, organizations, social relationships and social network analysis metrics. It is clear that SocialML ontologies have the potential to
have a tremendous impact on the interoperability of existing Web 2.0 social networks, as well as their integration with the Linked Data Web Web 3.0. As a standard, SocialML
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http:2012books.lardbucket.orgbookssociology-brief-edition-v1.0s04-03-theoretical-perspectives-in-so.html
Copyright © 2015 Open Geospatial Consortium.
25 would benefit the Web 2.0 community at large by removing the barriers of
interoperability between various social media and social network services.
10.3 Portrayal Ontologies
