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4.2 Destination management
a Objectives of tourism development and management
To develop sustainable practices through: • Economic objectives, e.g.
– maximisation of the retention of visitor spending at the
destination –
investment of tourism income in public and social projects for local communities
• Environmental objectives, e.g. –
minimisation of the negative impacts of tourism –
preservation, conservation and regeneration of local environments and natural destinations, their lora and fauna
– sustainable use of resources
• Sociocultural objectives, e.g. –
protection of local culture –
community involvement and empowerment –
widened access for all to facilities and assets –
provision of employment and staff development opportunities in tourism and related sectors
– promotion of tourism education for the local population
– education of tourists to be environmentally and culturally
aware • Political objectives, e.g.
– enhanced image
– reputation of a country or destination
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4.2 Destination management continued
b Destination management activities
• Sustainable tourism policies and practices • Development of new products and services, including
specialised products • Visitor and trafic management
• Destination branding and marketing as massspecialised market
• Partnership of commercial and non-commercial organisations, the local community and visitors
• Investment in long-term beneits for local community and tourism economy
• Community involvement, community projects, education training and employment of locals
• Planning control • Widening access to facilities
• Regular environmental impact auditing • Communication and liaison with visitors and providers; provide
visitor information • Monitoring and evaluation of how the destination is being
managed • Encouraging responsible tourist behaviour
– promote respect for local traditions and customs and the
environment –
support of the local economy and encourage the production of local produce
4.3 Impacts of tourism development
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