Balinese Aromatherapy Product Development Based On Kansei Engineering And Customer Personality Type
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IESS ··2015 ·
THE 3 00 INTERNATIONAL CONFERENCE
ON INDUSTRIAL ENGINEERING AND SERVICE SCIENCE
M elia Purosani Hotel - Yogyakarta, 1 - 3 September 201 5
PROCEEDINGS
PROCEEDINGS
CREATING VALUE
THROUGH · INNOVATION
Organized by:
Department of Industrial Engineering
Institut Teknologi Sepuluh Nopember
Organized by:
Industrial Engineering Department, Institut Teknologi Sepuluh Nopember (ITS) Surabaya and
Universitas Atma Jaya Yogyakarta - Indonesia
Supported by:
Rajamangala University of Technology Suvamabhumi (RMUTSB) - Thailand
Universitas Islam Indonesia (UII) - Indonesia
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.... ', ISSN: 233.8-7.939
","@2015' -
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Edited by:
Iwan Vanany
Nani Kumiati
Dyah Santhi Dewi
©Copyright Department of Industrial Engineering, Institut Teknologi Sepuluh Nopember (ITS)
Table of Contents
Cover page
Preface
•
Welcome Speech from Conference Chair
•
Welcome Message from Rector of ITS Surabaya
•
Welcome Message from Rector of Universitas Atma Jaya Yogyakarta
•
Keynote Speakers
•
Industrial Engineering ITS
•
Universitas Atma Jaya Yogyakarta
Committee
Conference Sponsor
List of Papers
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.. ,
13
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Slmulation..·
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Risk,
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147
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i'rm:ee(lill/.: oj /milmrial Engineerillg ami Serl'ice Seiellce , 2015
Balinese Aromatherapy Product Development
Based On Kansei Engineering And Customer
Personality Type
Taufik Djatna l : Luh Putu Wrasiati 2 : Ida Bagus Dlwrma Yoga $a ntosa l
II'0st Gro.lduate l'rogr.ull of Agro-industrial Technology. Bogor Agricultuml University. Bogor. Indonesia
2Agro-industrial Technology Depal1l11ellt. Udayana Uni versity. Denp:lS:lr. Indonesi:l
taufikdj:[email protected]!.:.id
ABSTRACT
Btllincse al"Omafhcrapy producls IWI'e ,w cb local ｩｬ､ｧｃｉｏＮｾ＠
111m (IlImCI.l' cm'lOmer allelilioll, Tlte cOlI/bilimioll of
al"Omatherapy prodilci (lml Balinc.n: cullure make Ihis pmdilci become IIlIique (/lid fill llOIlS in Ih e markel, III /his
research ajJcClil'c engillcel'ing approach based on K(llIsei Engineering was applied /0 dcvelop Balille.w! arolllathcrapy prodllcl, ells/allier personality type based 011 Hippocrates an(/ Galenlhem)' II'(lS il/l'Olved ill the del'elopIlICII/ process, According to ils l/IainlllOlil'{l/ioll, Illree re,Icarclt objcclil'cs lI'ere proposed (I) to generme lite nell'
､･ｾ
Ｇ ｩｧｬ＠
concepl oj fJatiliese al'OlIwtlierapy prodllct usillg Prillcipal COII/POIICIII Analysis (PCA), (2) 10 it/ell/ify lite
,.elCI'WII prot/llct desigll cfelllell/ilsing Relic/method, (llid (3) to gellertltc Ihc qilallfi/icalion lllode/ ojaroll/atheropy
prot/llel desigllllsillg Fuzzy QU(lIItijiC(I{iOIl Theory 'T.-Ipe / (FQTTI), The result oj peA melhod showed Ihe e.Xlraelioll oj KIV collected has beell redllced /l1'e/I'e compone/lls illlo aile prillcipal component 10 represell/ nell' design
cO IIC:eplllamed "Balinese TradifiOllar (IlT). Ily 1I,\'illg Relic/ melhod, tell refewlIII desig ll elements have beell generated frO Ill IlI'ell'c dc,\'igll clemellt,l' idelltified. According to tlte resllft 0/ FQ7TI (lII(I/ysi.I'. a lille(lr ql/{//Ililmire
lIIodei has beell /Jllill/o/' each personality I),[,e 10 explore Ihe relatiunship belll'eell CII.\'IOIlIer·s emotiO/wl feelings
(mel prodliCI de.\';gll elemellls, Framlliese models, de.\'igll support ill/OI'IIIa/ioll has been generaled to assisl product
making for tlte IICII' Balillese prutiucl design . /n general. Ihe re.wlt shOlI'f'd that all design
designers ill ､｣ｩＮｾｯｬ＠
specijica/ioll of Balinese aroma/hemp)' prodllcf lI'ere ,w eciflc /01' e(lch {)er.wl/(lliIY (l1/{/most ojlhem Il'ere prodllclive (IS Ihe /lew design rilles.
Keywords: Arolllalhcmpy prodllcl, KOl/sei Engineerillg, CII.\'to/1/er personality type, Fuzzy Quamific(IIio/l Theory
")'[)e- l
1. Introdu ct ion
Balinese :lromatherapy products such as aroma therapy scrub, incense, massage oil , soa p. :md man y morc, were
coped hi gh value of bus iness sin!.:e Bali has chosen as "The Best Spa Destil1:llio n of The World in 2009" on
SENSE Maga%ine versio n f I ], In addition, from 2009 to 2013, about 2.803.18 1 visi tors !.::l llle to Bali with 9.5%
increased for eadl year [2]. Considering th is conditioll. in order to winning the competition in this se!.:lOr, the
need of the develo pment of aromatherapy product has always been a challenge :lS well as the dl:lngin g of
customer demands and expectations.
Basically, Balinese aromatherapy prQ(lucts have such unique ness whi ch attracts the consuiller to buy thcm. This
uniqueness refers to product Balinese sense which have a big cOll1ributionlO make the product become flnllous in
the Illarket [3]. where Wijaya [4J said that the famou s product refers to the product which w ulJ fu1fililhe customer
need. Generally each customer has panicular criteria on wh ich they want 10 buy related to their personality, for
instance, the extroven customers prcf!.: r gold color than black or grey. T he condition was supponed by Jordan [5]
who said that people tend to illl:lgine products as having personalities and they te nd to express a preference fo r
products tlmt they perceive as re ne!.: ting their own personalities , Anot he r aspect that has important role o n product development is product desi gn c lements which make the differences oflhe products and gives the impression to customers direct ly [6],
As me nt ioned previous ly_ ilalinese sense. custome r personality. and des ig n clements considered as three
important dimensions that llIake Balinese :lroma therapy produ!.:t become famo us ill the marke t. In this rese:lrch,
K(lmei Engineering (KE) were chosen to synthesize these dimensions in orde r 10 develop Balinese arolllatherapy product design, In 1992, KE was introduced by Mitsuo Nagamachi as a product development method
which translated !.:uSlOlllcr's impression into design speci lication [7J. The word Kallsei refe rs to Japanese Icn n
Copyright 10 2015 1ESS
362
niltincse ArOm:llhcrapy t'roduel Devc!opment Ilnsed On
KIlII.!"!'!
Engineering Ant! Customer r ersouality Type
for the impression. fee ling, or the image of something. In thi s research, the word:.> that represent impression.
feeling. or image of customers about Balinese aromatherapy product is identified as K(lIlsei Words (KW).
In thi s paper. Balinese ar01natherapy massage oil was c hosen as the rese:lrc h object to develop. Fuzzy Quanti !ication Theory T ype I were used to synthesize three dimensions of Kallsci. By \Is ing this method, new des ign
formulat io ns were generated and represen ted by linear model approac h. Furthermore, the recommendation o f
design clement combinat ion and proportion were obtained directly based on c usto mer personality type. In
particular this inform:ltion obtained would be powerful especia lly for product designer to develop the product
in order to fulfil l customer subjecti ve pre ferences. Finally, according il s motivation, three main objectives
were proposed illlhis research: (I) to ge nerate the new design conce pt of Balinese aromatherapy product. (2)
to identify the re le va nt produc t design element, and (3) to ge nerate the quantificat ion model of aroma therapy
product design.
2, Met hodology
The methodology was designed to accomplish the research objectives. In this paper, Bal inese aronmthempy ma ssage oil has been chosen as product domain 10 develop. Furthermore. the research methodology is representcd in
Figure I .
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I
,,
,,
/:,
,
An>I Yu
G. ...'.'n g d.. h'iIh." j. t) have been generated
5. 8 :1 1incsc Arom at hcrapy Produ ct Fo rmulation Based on C ustomer Perso nality Type
In this phase, customer personal ity type was identified based on Hippocrates and Ga len theory who cl assify the
personality inlo four basic personality types: ( I) Sanguine (animated. cheerful, humorist. extrovert. trendseller);
(2) Choleric (strong. ad venturous, powerful, dominant); (3) Melancholy (analytical. individualist, detai ls, plan·
ncr. perfectionist): (4) Phlegmatic (friendly, easy goi ng. peace ful . shy. adapt3ble); (101. These personality types
3re the most popular and the oldest classifi C:lt ion o f personalities [ I I j. The evaluation was conducted IIsing personality questi oner test. From 30 respondent s guthered. the evn lu:ttion showed thai there were 9 sanguine, 10
melancholic. 3 choleric. and 8 phlegmatic that involved in this research ,
Afterwards. FQTTI was pcrfo nned to fi nd the relationship between qualitative descriptive variables thaI arc
given in values on [0. I I and numerical objec t variables in the fu zzy groups gi ven in the sample [ 121. FQ1T I
model liS represented in (4) means determining a linear fu nction o f categories that best e ... presses the stmclUre of
Ihe data by minimizi ng the object variat ion given lind its error variance.
y(cu) =
,
2:"""(,,,)
,.,
(4)
In mOOel3bove, y(w ) expresses the objective function of lO th sample and /l1(W) is the degree of response to I,b
qualitative category (i " I. 2 .. ... K), which hilS va lues on [0. I I. The category weight (a) that mini mizes the error
variance is represented as in (5), In equation (5). matrix A denotes a set of K calegory weights. where A =: {ttl.
(/).... , a.... }. Matrix X contains groups of qualitati ve categories of /I sample given which denotes as X = {II' (I), I"
Copyrighl C 20 lS lESS
36l
Balinese ATonHlther.l]lY Prodnct Dcvelopment Based On
ｋＨｉＯｊ
Ｌｾ ｣ｩ＠
Engineering AmI Customer I'ersonnlit y Type
(1) ..... 1/1("»). MatTi.'t( C is a diagonal matrix of fuzzy group B (jlB(W » that ex presses the fll7.zy set o f /I sample
£ivclI as dCIIOleS in C = diag (jlB(I).PB(l) ....• I/B( n». Finally. Ihe objective fun ctions o f 11 sample given is con.
tained in matrix \' which is dcJined as \' = {y ( I). Y (2) ... .. Y (II)), In thi s research. FQTTI method perfonned to
find the relationship between product design clements and customer personality lypC fo r describi ng inUl£c given.
(5)
A = (XTeX)·t XTCY
To perfonn FQITI. first ly the new design concept for atl product sample were evaluated by these 30 respond.
ents IIsing Likert scale and Balinese sense o f the product was evaluated by experts. FU7.zy membership was then
generated from ex pert evaluation of l3al inese sense of the prodm:t wi th Li ke rt 7 scale and one category was sct to
represelll product B:tlinese sensc wi lh fuzzy membership ranged 0 to I . As :t res ult of the FQTT I analysis, fOur
prediction Illodels were generated to represent the relationship between product design clements and the given
product images for each personality with considered the product Balinese sense.
Sanguine 's IlT '" 1. 186 X, 1 + 2.200 XI ｾ＠ - 0.266 XI.) - 2.997 XH + 0 .2 17 Xz t - 0.3 28 X11 - 0.0 10 XH + 0.244
ｘ ｾ＠ 4 + 0.477 Xj I - 0.355 Xl Z + 0.808 X4 I + 0.23 0 x. l l - 0.9 16 Xu + 1.924 Xi r - 1.802 Xi.2 +
1.41 8 Xr..1 - 0.189 ｘ ＶＬｾ＠ + 0.203 X6J - 1.310 X 64 + 0.677 X 7 1 + 2.875 Xu + 1.655 X 7,l + 0.2 12
Xlii - 0.090 X'H + 0.103 XIO 1 - 0.577 X I01 + 0.596 Xl o J + 2. 124 ｘｉ ｾ Ｎ ｉ＠ + 2.920 X I11 + 3.701
X, l}
(6)
In model (6) and Figure 5. c:ttcgory score indicates the pre ference degree of Sanguine's e motional feel ings on
each category variab lcs. If the grade is positi vc, the costumer' s emotionallceling leans toward the I3T image. For
instnnce. in modcl ( II), the category score of two selected va lues of the bottle material (X5) in " BT" image nrc
1.924 and - 1.802 . This result shows thaI the Sanguine' s cmotional leeling prcters Ihe "13'1''' imnge if the bOllle
material is "PET".
•o
-.
o
ｾ＠
o
..
o
,
.,
,
.....-
,
ＢＭｾＮ＠
Figure 5. O l,IIIIIul11
｣｡
ｴ ･ｬＡＰｲｾ
Ｇ＠
6. I'ee for 5l1111!ulne design
Fil!ure
score fu r sallj!uine desij!n
In Figure 6. panial cOlTelation coeffi cient (PCC) indic:ues the degree to which design element affects design
concept. According the result in Figure 6. the maximum PCC of sanguine "BT" image tends to cap color (X6).
The result means design clcment "cnp color" is most closely related to "B" " image among the others. Based on
Ihe mooels obtained . a design support information was ge nerated to figure 0111 the combination o f product design
clement in term of new concept g ive n. The resu lt of design support information is represellted in T:lbJc 2.
Tahle 2. Thc r esu l! of df.'sign su ppor t inform:! tion of IJT image
Dcsib'TI carcgories
T(lp shaJIC
B (III ), slmpe
IId ghl : widlh
COPIlCd ornalllCIl1 : boule height
MMcria t
CBtlcotor
Ornament i1em used
RoO! in Ih c boule
Bonie tnmsparcncy
ubd posllion
Sangnu1
-
:
IESS ··2015 ·
THE 3 00 INTERNATIONAL CONFERENCE
ON INDUSTRIAL ENGINEERING AND SERVICE SCIENCE
M elia Purosani Hotel - Yogyakarta, 1 - 3 September 201 5
PROCEEDINGS
PROCEEDINGS
CREATING VALUE
THROUGH · INNOVATION
Organized by:
Department of Industrial Engineering
Institut Teknologi Sepuluh Nopember
Organized by:
Industrial Engineering Department, Institut Teknologi Sepuluh Nopember (ITS) Surabaya and
Universitas Atma Jaya Yogyakarta - Indonesia
Supported by:
Rajamangala University of Technology Suvamabhumi (RMUTSB) - Thailand
Universitas Islam Indonesia (UII) - Indonesia
.
"
.... ', ISSN: 233.8-7.939
","@2015' -
, .
I
Edited by:
Iwan Vanany
Nani Kumiati
Dyah Santhi Dewi
©Copyright Department of Industrial Engineering, Institut Teknologi Sepuluh Nopember (ITS)
Table of Contents
Cover page
Preface
•
Welcome Speech from Conference Chair
•
Welcome Message from Rector of ITS Surabaya
•
Welcome Message from Rector of Universitas Atma Jaya Yogyakarta
•
Keynote Speakers
•
Industrial Engineering ITS
•
Universitas Atma Jaya Yogyakarta
Committee
Conference Sponsor
List of Papers
Industrial Engineering - Decision Making
I. Annisaa Novieningtyas and Pri Hermawan. Group Model Building for Policy Making (Case
Study: Beef Cattle at West Sumatra)
2. Pri Hermawan, -Yuliati Komar and ｓｯ･ｨ｡ｲｴｾｩ＠
Gondhowiardjo. A Network-based Collaborative
. Decision Making Model in Reducing Cervical Cancer Spread in Indonesia.
.. ,
13
"3., ,·Erika F"tma,.Development of Sustainable Tuna ilrocessing Industry through System OY!larnics
Slmulation..·
.
' ... '. "
ｾＬＺ＠
'., ,
,. ' .. . . . .', .
.
.... . . ..
ｾ＠
4. I Made Ronyastra, I Ketut Gunarta and Udisubakti Ciptomulyono. A Multi Criteria Decision
Analysis for Reinvestment Action Portfolio Selection Problem in an Indonesian Real, Estate
Company
27
5. Stcfanus Eko Wiratno, Effi Laliffianti and Kevin Karmadi Wirawan. Selection of Business
Funding Proposals Using Analytical Network Process: A Case Study at a Venture Capital
Company
36
Industrial Engineering - Logistics
1. Farlda Pulansari, Dwi Donoriyanto and lriani. Performance Assessment Mechanism for Reverse
logistics Maturity Implementation toward Sustainable Manufacturing Systems: A Conceptual
Framework
42
2. Adi Budlpriyanto, Budisantoso Wirjodirdjo, Nyoman Pujawan and Saut Guming. Berth
Allocation Problem under Uncertainty: A Conceptual Model Using Collaborative Approach
51
3. Nur Ulfa Hidayatullah and Ali Musyafa. Hazop Study on Fuel Distribution System Based on
Anfis Layer of Protection Analysis in Surabaya Installation Group PT Pertamina Tanjung Perak
S9
4. Ardian Rizaldi, Meditya Wasesa and M Noviar Rahman. Yard Cranes Coordination Schemes for
Automated Container Terminals: An Agent-Based Approach
66
S. Meditya Wasesa, M Noviar Raehman, Ardian Rizaldi and M Mashuri. Relocating MultipleTenants Logistics Center: Lesson Learned from an Air Cargo Terminal Relocation Project
74
6. Slti Nurmlnarsih, Ahmad Rusdiansyah and Nurhadi Siswanto. Inventory Ship Routing Problem
(ISRP) Model Considering Port Dwelling Time Information
80
7. Sonny Sanjaya and Tomy Perdana. Logistics System Model Development on Supply Chain
Management of Tomato Commodities for Structured Market
89
Industrial Engineering - Manufacturing system
1. Wiwin Widiasih, Putu Dana Kamingsih and Udisubakti Ciptomulyono. Development of
Integrated Model for Managing Risk in Lean Manufacturing Implementation: A Case Study in an
Indonesian Manufacturing Company
95
2. Joko Sulistio and Tri Astuti Rini. A Structural Literature Review on Models and Methods
Analysis of Green Supply Chain Management
103
3. Sri Indrawnti and Muhammad Ridwansyah. Manufacturing Continuous Improvement Using
Lean Six Sigma: An (ron Ores Industry Case Application
III
4. Sri Hartini and Udisubakti Ciptomulyono. The Relathionship between Lean and Sustainable
Manufacturing on Performance: literature review
117
S. Maria Anityasari and Aulin Nadia Rachmat. Lesson Learnt from Top-Down Medium
Enterprises Selection for Green Industry Pilot Project in Surabaya
126
6
Putu Karningsih, Dewanti Anggrahini and Muhammad Syafi'i, Concurent Engineering
Implementation Assesment. Case Study in an Indonesia Manufacturing Company
133
7 Nani Kurnlati, Ruey-Huei Yeh and Jong-Jang Lin. Quality Inspection and maintenance: the
framework 0 f interaction
140
Industrial Enginccrlng - Operation management
1. Suhendi Irawan. The Effect of Choosing a Transportation Vendor and the Performance of
Transponation Vendor on the Performance of Shipping Goods to Consumer: A ｃ｡ｳｾ＠
Study of DB
Schenker Freigh Forwarder
2..- Jugkrit Mahoran, ｾｵｫ｡ｮｹ＠
Wonglnkron, Suinalee,Namachote,anq ｎ｡ｲｵｰｨｯＬｬｏｮｷｩｭｾＮ＠
. Mana'gemenfofVilIage Funds' in' Muang District, Suphanburi P.rovince.
',:' .
Risk,
"
147
..
)52:
3. Susanto Sudiro and Sha'Rl Mohd Yusof. Managing WIP buffer with combination offeeding
materials scenario and conventional control theory of single type of hospital bed production
159
4. Agung Sutrisno,lndra Gunawan and Stenly Tangkuman. Modified FMEA Model for Acessing
the Risk of Maintenance Waste
167
5. Filemon Yoga Adhisatya, The Jln AI and Dah-Chuan Gong. Economic Lot Scheduling Problem
with Two Imperfect Key Modules
.
173
6. Bupe Mwanza and Charles Mbohwa. An Assessment of the Effectiveness of Equipment
Maintenance Practices in Public Hospitals.
179
7. Bupe Mwanza and Charles Mbohwa. Design ofa Total Productive Maintenance Model for
Effective Implementation: A case study ofa Chemical Manufacturing Company
185
8. Hafid Budiman. Increasing Compressor Reliability with The Weibull Distribution Analysis
194
9. Paulus Wisnu Anggoro and Baju Bawono. Reverse Engineering Technology in Redesign
Process Ceramics: Application for CNN Plate
199
10. Endang Retno Wedowati, Moses Laksono Singgih nnd I Ketut Gunarta. Integrated Production
Planning and Scheduling for Mass Customization in Food Industry: A Conceptual Framework
II. Taufik Djatna and Wenny Dwi Kurniati. A System Analysis and Design for Packaging Design
of Powder Shaped Fresheners Based on Kansei Engineering
205
213
12. Taufik Djatna and Muhammad Raja Ihsan. A Fuzzy Associative Memory Modeling for
Production Equipment Status Assessment
13. Taufik Djatna and Fajar Munlchputranto. An Analysis and Design of Mobile Business
Intelligence System for Productivity Measurement and Evaluation in Tire Curing Production Line
220
225
14.Sazli Tutur rusyahadi. Scheduling Model of Harvesting Strawbeny Considering Product Decay
During Storage
231
15. Chaterine Alvina Prima Hapsari, Deny Ratna Yuniartha and Ignatius Luddy Indra
Pumama. Tour and Break Scheduling for Shift Operators in Hard Disk Drive Manufacturer
239
16.Jwannaraksu Phen. An influence of packaging design on customer purchase intention
247
17. Dewanti Anggrahini, Putu Dana Karningsih and Manian Sulistiyono. Managing Quality Risk In
A Frozen Shrimp Supply Chain (A Case Study)
251
18. Anny Maryani, Sritomo Wignjosoebroto and Sri Gunani Partiwi. A System Dynamics Approach
for Modeling Construction Accidents
259
19. Naning Aranti Wessiani and Satria Oktaufanus Sarwoko. Risk Analysis of Poultry Feed
Production Using Fuzzy FMEA
265
20. Mohamad Faisal Mohamad Sobri, Hawn Hishamuddin, Noraida Azura Md Darom- Disruption
Feco\'cry for a Single Stage Production-Invenlory System with Optimal Safety Stock
OM I
Industrial Engineering - Operation research
I. Wahyuda and Budi Santosa. Dynamic Pricing in Electricity: Research Potential in Indonesia
276
2. Chirag Sanchcti, Aditya Balu and Amit Kumar Gupta. Simulation based optimization of
productivity using Flexsim
283
3. Budi Santosa and I Gusti Ngurah Agung Kresna. Simulated Annealing Algorithm to Solve
Single Stage ｃ｡ｰ｣ｩｾｴ･､＠
Warehouse Location Problem (Case Study: PT. Petrokimia Gresik)
289
,4. Yuanita Handayati, Togar Simatupang and Tomy Perdana. Value Co-Creation in Agri-Chains
Network: A Hard Agent Based Simulation
298
: 5. ' Budi Santosa and Ade Lia 5afitri. ｾｩｯｧ･ｲ｡ｰｨｹＭ｢ｳ､＠
ｍ｡Ｚ｣ｨｩｾ･＠
Total'Weighted Tardil.less ｐｾ｢ｬ･ｭ＠
'307
Optimization Algorithm for Singic
"
/.
'
6. Gilang Almaghribi Sarkara Putra and Rendra Agus Triyono. Proposing a Neural Network
Method for Instrumentation and Control Cost Estimation of the EPC Companies Bidding
Proposal
7.
Sattarpoom Thaiparnit, Baramec Osateerakul and Danupon Kumpanya. Algorithm
Design in Leaf Surface Separation by Degree in HS\' Color ｾｉｯ､･ｬ＠
and Estimation of Leaf
Area by Linear Regression
3 13
320
8. Danupon Kumpanya and Sattarpoom Thaipamil. Parameter Identification of BLDC Motor
Model via Metaheuristic Optimization Techniques
326
9. Sinta Dewi, Imam Baihaqi and Erwin Widodo. Modeling Strategy of Purchasing Consortium to
Optimize Total Purchasing Cost Considering the Dynamic Condition ofOrganizaion
332
10. Taufik Djatna and Imam Muharram Alitu. An Application of Association Rule Mining in Total
Productive Maintenance Strategy: An Analysis and Modelling for Wooden Door Manufacturing
Industry
340
Industrial Engineering - Product Development
I. Yosephine Suharyanti, Subagyo, Nur Aini Masruroh and Indra Bastian. The Scheme oCProduct
Development Process as a Trigger to Product Success: A Theoretical Framework
347
2. Ishardita Pambudl Tama and Wifqi Azlia. Development of Customer Oriented Product Design
Using Kansei Engineering and Kano Model (Case study of Ceramic Souvenir)
355
3. Taufik Djatna, Luh Putu Wrasiati and Ida Bagus Dharma Yoga Santosa. Balinese
Aromatberapy Product Development Based On Kansei Engineering And Customer Personality
Type
362
4. Dyah Santhi Dewi, Bambang Syairudin and Eka Nahdliyatun Nikmah. Risk Management in
New Product Development Process for Fashion Industry (Case Study: Hijab Industry)
368
Industrial Engineering - Project Management
I. Jeyanthi Ramasamy and Sha'Ri Mohd Yusof. A Literature Review of Subsea Asset Integrity
Framework for Project Execution Phase
376
2. Baju Bawono and Paulus Wisnu Anggoro. Utilization Of Rapid Prototyping Technology to
Improve Quality Souvenir Product
384
Industrial Engineering - Supply Chain Engineering
1.
Invan Syahrir, Supamo and Iwan Vanany. Heahhcare and Disaster Supply Chain: Literature
Review and Future Research
390
2. Yudi Fernando and Sofri Yahya. Challenges in Implementing Renewable Energy Supply Chain
in Service Economy Era
398
3. Araya Uengpaiboonkit. The Marketing's Factors that Effect to Consumers Decisions of Organic
Rice in Surin, Thailand
404
4. Layung Prasetyanti and Togar Simatupang. Proposed Framework for Service-Dominant-Logic
Based Supply Chain
408
S. Taufik Djatna and Rohmah ｌｵｴｨｦｩｾﾷ｡ｮＮ＠
An Analysis and Design 9fResponsive Supply Chain
for Pineapple Multi Products SME Based On Digital Business ｅ｣ｯｳｹｴｾｮ＠
(DBE)
416
6.
ＮｾＺ＠ .7". ＢＧｔ｡ｾｦｩｫ＠
ｅｲ｜ｾｩｮ＠
Widodo. A Model Reflecting the Impact of Producer Substitution in Dual-Channel
Supply-Chain Inventory.Polic.y
ｄｪ｡ｴｾＧｮ､＠
ｩｉｾｴｹ＠
fiandayani Hiaa·yat.·An ｏｰｾｩｭ･､Ｇｓｬｹ＠
ｃｨｾｩｍＹ､･ｬ＠
Detennination of Distribution Center and Inventory Level in A Coconut Water ａｧｲｯｾｬｮ､ｵｳｴｹ＠
for .' ,
423
A3C),
8. Siamet Setio Wigati and The lin Ai. An Integrated Production System Model for Multi Supplier'
Single Buyer with Non Confonning Item and Product Warranty
436
9. Yoshua Perwira Hartono, Ririn Diar Astanti and The lin Ai. Enabler to Successful
Implementation of Lean Supply Chain in A Book Publisher
443
10. Sutrisno and Puma wan Adi Wicaksono. Optimal Strategy for Multi-product Inventory System
with Supplier Selection By Using Model Predictive Control
450
11. Iwan Vanany, Anny Maryani and Bilqis Amaliah. Blood Traceability System for Indonesian
Blood Supply Chain
457
Industrial Engineering - Safety & Ergonomic
l. Natalie Carol Skeepers and Charles Mbohwa. A Study on the leadership behaviour, safety
leadership and safety perfonnance in the Construction industry in South Africa
464
2. Herry Christian Palit and Debora Anne Yang Aysia. The Effect of Pop Musical Tempo during
Post Treadmill Exercise Recovery Time
470
3. Eko Nurmianto, Udisubakti Ciptomulyono, Supamo and Sudiyono Kromodihardjo. Manual
Handling Problem Identification in Mining Industry: the Ergonomic Perspective
475
4. Wiyono Sulari, Murni Dwi Astuti, YusufNugroho Doyobekti and Yuvie Mutiarasari. Analysis
of Working Posture Effect on Muscular Skeleton Disorder of Operator in Stamp Scraping in
Batik Stamp Industry
483
5. Rino Andias Anugraha, Wiyono Sutari and lima Mufidah, The Design of Working Desk of Batik
Scraper by Using the Principles of Ergonomy
488
.' .
6. Budi Pmptono, YusufNugroho Doyo Yekti, I Gede Wisuda Pura and Fransiskus Tatas Dwi
Atmadji. Prevention ofMusculo Skeletal Disorders of Green Beans Farmer Through Application
of Ergonomics in Order to Developing Manual Handling Equipment
496
7. Manik Mahachandra, Yassierli and Erdo Garnaby. The effectiveness of in-vehicle peppermint
fragrance to maintain car drivers' alertness
500
8. Yassierli, Manik Mahachandra and Iftikar Sutalaksana. Fatigue Evaluation of Fuel Truck
Drivers
506
9. Ayu Bidiawati and Eva Suryani. Improving the Work Position of Worker's Based on Quick
Exposure Check Method to Reduce the Risk of Work Related Musculoskeletal Disorders
512
10. Bernadus Kristyanto, Brillianla Budi Nugraha, Anugrah Kusumo P and Kristanto Agung
N. Head and Neck Movement: Simulation And Kinematics Analysis
518
11. Ronny Noriyati, Wisnu Rozaaq, Ali Musyafa and Adi Supriyanto. Hazard & Operability Study
And Detennining Safety Integrity Level On Sulfur Furnace Unit: A Case Study In Fertilizer
Industry
525
12. Dyah Santhi Dewi and Tyasillah Septiana. Workforce Scheduling Considering Physical And
Mental Workload: A Case Study Of Domestic Freight Forwarding
531
Industrial Engineering - Suporting topics in Industrial Egineering
l. Hatma Suryoharyo and Niken Larasati. Sustainable Livelihood Framework As All Approach To
Build Community Based Security
539
2. Ngurah Wira, Amelia Kumiawati and llmar Yunan. The Design of Best Pmctice on The Media
Transfer Activities and Preservation Based on Knowledge Conversion with SECI Method
546
3. Sri GunanJ Partlwi, Elly.Agustiani and Anny Maryani .. Preparation for Designing ｂｵｾｩｮ･ｳ＠
. ' .. S!rl\tegyofBamhoo:C;;uitivation iii BO,ddowoso . '
.....
......,',. '.
4, Yosephine Suharyanti and Alva Edy Tontowi. Market Response as a function of Design,
Competition, and Socio-political Condition: An Empirical Model
ＵｾＲＧ＠
558
Service Science - Service Business Design & Strategy
I. Tri Ramadhan, Dermawan Wibisono, Reza Ashari Nasution and Santi Novani. Design of Self
Service Technology on Passenger Shipping Tmnsportation Service System in Indonesia
566
2. Ratna Hidayati and Santi Novani. A Conceptual Complaint Model for Value co-Creation
Process
574
3. Mikhael TJlti, Jann Hidajat Tjakraatmadja and Santi Novani. Designing value co-creation
process in organic food product distribution Case study in Bandung
579
4. Nurtami Prihadi and Santi Novani. Value Co-Creation among Stakeholders in Solo Tourism
Development: Service System Science Perspective
591
5. Arlavianyssa Pradlva Arru and Santi Novani. Value Co-Creation in Solo Tourism by Using
Soft System Dynamics Methodology
60 I
6. Rizki S. Nurfitrla and Mursyid H:Basri. Developing Clinical Pathway Model in Public Hospital
as Basic Component of Casemix System
609
7. Watcharee Phetwong and Krisorn Sawangsire. The Development of Computer Game for
Historic Sites Learning in Suphanburi.
617
8. Lidia Mayangsari and Santi Novani. Multi-stakeholder Co-Creation Analysis in Smart City
Management: An Experience from Bandung
622
Service Science - Service Delivery & Operations
1. Imam Djati Widodo and Hanvati Sutanto. AR MBA: Linkage Pattern of Visited Tourism
Object
628
2. Liane Okdinawati. Togar M. Simatupang and Yos Sunitiyoso. Value Co-creation Map in
Collaborative Transportation
635
3. Americo Azevedo and Maratus Sholihah. Innovative Costing System Framework in Industrial
Product-Service System Environment
642
4. [wan Vanany. Udisubakti Ciptomulyono, Muhammad Khoiri. Oody Hartanto and Putri Nur
Imani. Willingness to Pay for Surabaya Mass Rapid Transit (SMART) Options
649
Service Science - Service Quality
1. Agus Mansur and Rizky Oestiana Hapsari. Analysis of the Public Transportation Service Quality
on Trans Jogja Transportation
658
2. Zya Labiba and Mulih Wijaya. Improvement Quality ofIndustrial Training Center Through
Service Quality Based on Participation Perspective
663
Service Science - Supporting topics in service science
1. Gembong Baskoro. The concept of balancing Higher Education Institution (HEI) organization
towards global and regional challenges
670
2. Samhu.ri Ikbal Pradana. Amelia Kumiawati and Nia·Ambarsari. Knowledge Management
System Implementation Readiness M.easurement in pon LIPI Based On People and
ｏｲｧ｡ｮｩｾｴｯｬ＠
Structure Factors
674
..
i'rm:ee(lill/.: oj /milmrial Engineerillg ami Serl'ice Seiellce , 2015
Balinese Aromatherapy Product Development
Based On Kansei Engineering And Customer
Personality Type
Taufik Djatna l : Luh Putu Wrasiati 2 : Ida Bagus Dlwrma Yoga $a ntosa l
II'0st Gro.lduate l'rogr.ull of Agro-industrial Technology. Bogor Agricultuml University. Bogor. Indonesia
2Agro-industrial Technology Depal1l11ellt. Udayana Uni versity. Denp:lS:lr. Indonesi:l
taufikdj:[email protected]!.:.id
ABSTRACT
Btllincse al"Omafhcrapy producls IWI'e ,w cb local ｩｬ､ｧｃｉｏＮｾ＠
111m (IlImCI.l' cm'lOmer allelilioll, Tlte cOlI/bilimioll of
al"Omatherapy prodilci (lml Balinc.n: cullure make Ihis pmdilci become IIlIique (/lid fill llOIlS in Ih e markel, III /his
research ajJcClil'c engillcel'ing approach based on K(llIsei Engineering was applied /0 dcvelop Balille.w! arolllathcrapy prodllcl, ells/allier personality type based 011 Hippocrates an(/ Galenlhem)' II'(lS il/l'Olved ill the del'elopIlICII/ process, According to ils l/IainlllOlil'{l/ioll, Illree re,Icarclt objcclil'cs lI'ere proposed (I) to generme lite nell'
､･ｾ
Ｇ ｩｧｬ＠
concepl oj fJatiliese al'OlIwtlierapy prodllct usillg Prillcipal COII/POIICIII Analysis (PCA), (2) 10 it/ell/ify lite
,.elCI'WII prot/llct desigll cfelllell/ilsing Relic/method, (llid (3) to gellertltc Ihc qilallfi/icalion lllode/ ojaroll/atheropy
prot/llel desigllllsillg Fuzzy QU(lIItijiC(I{iOIl Theory 'T.-Ipe / (FQTTI), The result oj peA melhod showed Ihe e.Xlraelioll oj KIV collected has beell redllced /l1'e/I'e compone/lls illlo aile prillcipal component 10 represell/ nell' design
cO IIC:eplllamed "Balinese TradifiOllar (IlT). Ily 1I,\'illg Relic/ melhod, tell refewlIII desig ll elements have beell generated frO Ill IlI'ell'c dc,\'igll clemellt,l' idelltified. According to tlte resllft 0/ FQ7TI (lII(I/ysi.I'. a lille(lr ql/{//Ililmire
lIIodei has beell /Jllill/o/' each personality I),[,e 10 explore Ihe relatiunship belll'eell CII.\'IOIlIer·s emotiO/wl feelings
(mel prodliCI de.\';gll elemellls, Framlliese models, de.\'igll support ill/OI'IIIa/ioll has been generaled to assisl product
making for tlte IICII' Balillese prutiucl design . /n general. Ihe re.wlt shOlI'f'd that all design
designers ill ､｣ｩＮｾｯｬ＠
specijica/ioll of Balinese aroma/hemp)' prodllcf lI'ere ,w eciflc /01' e(lch {)er.wl/(lliIY (l1/{/most ojlhem Il'ere prodllclive (IS Ihe /lew design rilles.
Keywords: Arolllalhcmpy prodllcl, KOl/sei Engineerillg, CII.\'to/1/er personality type, Fuzzy Quamific(IIio/l Theory
")'[)e- l
1. Introdu ct ion
Balinese :lromatherapy products such as aroma therapy scrub, incense, massage oil , soa p. :md man y morc, were
coped hi gh value of bus iness sin!.:e Bali has chosen as "The Best Spa Destil1:llio n of The World in 2009" on
SENSE Maga%ine versio n f I ], In addition, from 2009 to 2013, about 2.803.18 1 visi tors !.::l llle to Bali with 9.5%
increased for eadl year [2]. Considering th is conditioll. in order to winning the competition in this se!.:lOr, the
need of the develo pment of aromatherapy product has always been a challenge :lS well as the dl:lngin g of
customer demands and expectations.
Basically, Balinese aromatherapy prQ(lucts have such unique ness whi ch attracts the consuiller to buy thcm. This
uniqueness refers to product Balinese sense which have a big cOll1ributionlO make the product become flnllous in
the Illarket [3]. where Wijaya [4J said that the famou s product refers to the product which w ulJ fu1fililhe customer
need. Generally each customer has panicular criteria on wh ich they want 10 buy related to their personality, for
instance, the extroven customers prcf!.: r gold color than black or grey. T he condition was supponed by Jordan [5]
who said that people tend to illl:lgine products as having personalities and they te nd to express a preference fo r
products tlmt they perceive as re ne!.: ting their own personalities , Anot he r aspect that has important role o n product development is product desi gn c lements which make the differences oflhe products and gives the impression to customers direct ly [6],
As me nt ioned previous ly_ ilalinese sense. custome r personality. and des ig n clements considered as three
important dimensions that llIake Balinese :lroma therapy produ!.:t become famo us ill the marke t. In this rese:lrch,
K(lmei Engineering (KE) were chosen to synthesize these dimensions in orde r 10 develop Balinese arolllatherapy product design, In 1992, KE was introduced by Mitsuo Nagamachi as a product development method
which translated !.:uSlOlllcr's impression into design speci lication [7J. The word Kallsei refe rs to Japanese Icn n
Copyright 10 2015 1ESS
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niltincse ArOm:llhcrapy t'roduel Devc!opment Ilnsed On
KIlII.!"!'!
Engineering Ant! Customer r ersouality Type
for the impression. fee ling, or the image of something. In thi s research, the word:.> that represent impression.
feeling. or image of customers about Balinese aromatherapy product is identified as K(lIlsei Words (KW).
In thi s paper. Balinese ar01natherapy massage oil was c hosen as the rese:lrc h object to develop. Fuzzy Quanti !ication Theory T ype I were used to synthesize three dimensions of Kallsci. By \Is ing this method, new des ign
formulat io ns were generated and represen ted by linear model approac h. Furthermore, the recommendation o f
design clement combinat ion and proportion were obtained directly based on c usto mer personality type. In
particular this inform:ltion obtained would be powerful especia lly for product designer to develop the product
in order to fulfil l customer subjecti ve pre ferences. Finally, according il s motivation, three main objectives
were proposed illlhis research: (I) to ge nerate the new design conce pt of Balinese aromatherapy product. (2)
to identify the re le va nt produc t design element, and (3) to ge nerate the quantificat ion model of aroma therapy
product design.
2, Met hodology
The methodology was designed to accomplish the research objectives. In this paper, Bal inese aronmthempy ma ssage oil has been chosen as product domain 10 develop. Furthermore. the research methodology is representcd in
Figure I .
/
I
,,
,,
/:,
,
An>I Yu
G. ...'.'n g d.. h'iIh." j. t) have been generated
5. 8 :1 1incsc Arom at hcrapy Produ ct Fo rmulation Based on C ustomer Perso nality Type
In this phase, customer personal ity type was identified based on Hippocrates and Ga len theory who cl assify the
personality inlo four basic personality types: ( I) Sanguine (animated. cheerful, humorist. extrovert. trendseller);
(2) Choleric (strong. ad venturous, powerful, dominant); (3) Melancholy (analytical. individualist, detai ls, plan·
ncr. perfectionist): (4) Phlegmatic (friendly, easy goi ng. peace ful . shy. adapt3ble); (101. These personality types
3re the most popular and the oldest classifi C:lt ion o f personalities [ I I j. The evaluation was conducted IIsing personality questi oner test. From 30 respondent s guthered. the evn lu:ttion showed thai there were 9 sanguine, 10
melancholic. 3 choleric. and 8 phlegmatic that involved in this research ,
Afterwards. FQTTI was pcrfo nned to fi nd the relationship between qualitative descriptive variables thaI arc
given in values on [0. I I and numerical objec t variables in the fu zzy groups gi ven in the sample [ 121. FQ1T I
model liS represented in (4) means determining a linear fu nction o f categories that best e ... presses the stmclUre of
Ihe data by minimizi ng the object variat ion given lind its error variance.
y(cu) =
,
2:"""(,,,)
,.,
(4)
In mOOel3bove, y(w ) expresses the objective function of lO th sample and /l1(W) is the degree of response to I,b
qualitative category (i " I. 2 .. ... K), which hilS va lues on [0. I I. The category weight (a) that mini mizes the error
variance is represented as in (5), In equation (5). matrix A denotes a set of K calegory weights. where A =: {ttl.
(/).... , a.... }. Matrix X contains groups of qualitati ve categories of /I sample given which denotes as X = {II' (I), I"
Copyrighl C 20 lS lESS
36l
Balinese ATonHlther.l]lY Prodnct Dcvelopment Based On
ｋＨｉＯｊ
Ｌｾ ｣ｩ＠
Engineering AmI Customer I'ersonnlit y Type
(1) ..... 1/1("»). MatTi.'t( C is a diagonal matrix of fuzzy group B (jlB(W » that ex presses the fll7.zy set o f /I sample
£ivclI as dCIIOleS in C = diag (jlB(I).PB(l) ....• I/B( n». Finally. Ihe objective fun ctions o f 11 sample given is con.
tained in matrix \' which is dcJined as \' = {y ( I). Y (2) ... .. Y (II)), In thi s research. FQTTI method perfonned to
find the relationship between product design clements and customer personality lypC fo r describi ng inUl£c given.
(5)
A = (XTeX)·t XTCY
To perfonn FQITI. first ly the new design concept for atl product sample were evaluated by these 30 respond.
ents IIsing Likert scale and Balinese sense o f the product was evaluated by experts. FU7.zy membership was then
generated from ex pert evaluation of l3al inese sense of the prodm:t wi th Li ke rt 7 scale and one category was sct to
represelll product B:tlinese sensc wi lh fuzzy membership ranged 0 to I . As :t res ult of the FQTT I analysis, fOur
prediction Illodels were generated to represent the relationship between product design clements and the given
product images for each personality with considered the product Balinese sense.
Sanguine 's IlT '" 1. 186 X, 1 + 2.200 XI ｾ＠ - 0.266 XI.) - 2.997 XH + 0 .2 17 Xz t - 0.3 28 X11 - 0.0 10 XH + 0.244
ｘ ｾ＠ 4 + 0.477 Xj I - 0.355 Xl Z + 0.808 X4 I + 0.23 0 x. l l - 0.9 16 Xu + 1.924 Xi r - 1.802 Xi.2 +
1.41 8 Xr..1 - 0.189 ｘ ＶＬｾ＠ + 0.203 X6J - 1.310 X 64 + 0.677 X 7 1 + 2.875 Xu + 1.655 X 7,l + 0.2 12
Xlii - 0.090 X'H + 0.103 XIO 1 - 0.577 X I01 + 0.596 Xl o J + 2. 124 ｘｉ ｾ Ｎ ｉ＠ + 2.920 X I11 + 3.701
X, l}
(6)
In model (6) and Figure 5. c:ttcgory score indicates the pre ference degree of Sanguine's e motional feel ings on
each category variab lcs. If the grade is positi vc, the costumer' s emotionallceling leans toward the I3T image. For
instnnce. in modcl ( II), the category score of two selected va lues of the bottle material (X5) in " BT" image nrc
1.924 and - 1.802 . This result shows thaI the Sanguine' s cmotional leeling prcters Ihe "13'1''' imnge if the bOllle
material is "PET".
•o
-.
o
ｾ＠
o
..
o
,
.,
,
.....-
,
ＢＭｾＮ＠
Figure 5. O l,IIIIIul11
｣｡
ｴ ･ｬＡＰｲｾ
Ｇ＠
6. I'ee for 5l1111!ulne design
Fil!ure
score fu r sallj!uine desij!n
In Figure 6. panial cOlTelation coeffi cient (PCC) indic:ues the degree to which design element affects design
concept. According the result in Figure 6. the maximum PCC of sanguine "BT" image tends to cap color (X6).
The result means design clcment "cnp color" is most closely related to "B" " image among the others. Based on
Ihe mooels obtained . a design support information was ge nerated to figure 0111 the combination o f product design
clement in term of new concept g ive n. The resu lt of design support information is represellted in T:lbJc 2.
Tahle 2. Thc r esu l! of df.'sign su ppor t inform:! tion of IJT image
Dcsib'TI carcgories
T(lp shaJIC
B (III ), slmpe
IId ghl : widlh
COPIlCd ornalllCIl1 : boule height
MMcria t
CBtlcotor
Ornament i1em used
RoO! in Ih c boule
Bonie tnmsparcncy
ubd posllion
Sangnu1