lightroom 5 channelcopy ue

Adobe Photoshop Lightroom 5 Marketing Copy for Channel Partners: North America

Adobe® Photoshop® Lightroom® 5
The following copy blocks can be used in web pages, catalogs, print ads,
or other promotional materials for Adobe Photoshop Lightroom 5 software.

HOW TO USE THIS DOCUMENT
Here is a step-by-step guide for copying content and eliminating the PDF formatting:
1. Open the PDF file in Adobe Acrobat® 8, 9, or X. In the toolbar, click the Select Tool
and highlight the section of text you
want to copy.
2. Right-click the highlighted text and select Copy. Do not select Copy With Formatting, unless you want to copy the format
as well.
3. Navigate to the file in which you want to paste the text.
4. Place your cursor where you want to insert the text.
5. Right-click and select Paste.

A NOTE ABOUT ADOBE® CREATIVE CLOUD™ MESSAGING
Many of the copy blocks below contain messages about Adobe® Creative Cloud™ membership. If Creative Cloud is not part of your
retail offering, feel free to delete the sentences addressing Creative Cloud.


ADOBE® PHOTOSHOP® LIGHTROOM® 5 TAGLINE
Perfect your photography from shoot to finish

35-WORD PRODUCT DESCRIPTION
Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster, from perfecting your
best shots to organizing and sharing all your photos. Even better, it’s also available as part of Adobe Creative Cloud™ membership*.
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

50-WORD PRODUCT DESCRIPTION
Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster. Perfect your shots
with powerfully simple adjustments and a full set of advanced controls. Efficiently organize all your photos and share them
almost anywhere. And now that Lightroom is also available as part of Adobe Creative Cloud™ membership, great shots are only
the beginning*.
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.


65-WORD PRODUCT DESCRIPTION
Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster. Perfect your shots with
powerfully simple adjustments and a full range of advanced controls. Easily find and organize all your photos. Quickly share your
favorites on social networks, or showcase them in elegant photo books and web galleries. And now that Lightroom is also
available as part of Adobe Creative Cloud™ membership, great shots are only the beginning.*
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

PRODUCT HIGHLIGHTS
Use these product highlights only when space is limited. Otherwise use the “Top new features” and “Top reasons to buy”
feature lists.
Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster, from perfecting your
best shots to organizing and sharing all your photos.
• Everything but the camera—Get all your digital photography essentials in one fast, efficient application. View and organize,
perfect and process, print and share—Lightroom includes everything you need.
• Get the best from every image—Get the best from every pixel in your photos, whether you shot them with a pro DSLR
camera or a camera phone. Lightroom includes a comprehensive set of advanced tools for tone, contrast, color, noise

reduction, and much more.
• Share easily—Share on Facebook, and Flickr,® or in books, web galleries, prints, slide shows, and more. Wherever and
however you want to show your images, Lightroom makes it easy with timesaving tools for sharing your work with friends,
family, and clients.*
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

TOP REASONS TO BUY ADOBE® PHOTOSHOP® LIGHTROOM® 5
20–35 words each; list of reasons for a new customer to buy; top feature descriptions
See the top reasons why Adobe Photoshop Lightroom 5 software is ideal for professional and amateur photographers who want
to organize, perfect, and share amazing images.*
Advanced Healing Brush—Make your images spotless with a single brush stroke. Adjust the size of the brush and move it in
precise paths. Unwanted objects and flaws— even those with irregular shapes like threads—just disappear.
Upright™—Straighten tilted images with a single click. The new Upright tool analyzes images and detects skewed horizontal
and vertical lines, even straightening shots where the horizon is hidden.
Radial Gradient—Emphasize important parts of your image with more flexibility and control. The Radial Gradient tool lets
you create off-center vignette effects, or multiple vignetted areas within a single image.
Smart Previews—Easily work with images without bringing your entire library with you. Just generate smaller stand-in files

called Smart Previews. Make adjustments or metadata additions to the Smart Previews and apply your changes to the full-size
originals later.
Video slide shows—Easily share your work in elegant video slide shows. Combine still images, video clips, and music in
creative HD videos that can be viewed on almost any computer or device.
Improved photo book creation—Create beautiful photo books from your images. Lightroom includes a variety of easy-to-use
book templates, and now you can edit them to create a customized look. Upload your book for printing with just a few clicks.
Location-based organization—Find, group, and tag images by location, or plot a photo journey. Automatically display location
data from GPS-enabled cameras and camera phones.
Fast cross-platform performance—Speed up day-to-day imaging tasks and process images faster with cross-platform 64-bit
support for the latest Mac OS and Windows® operating systems.

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Tight Photoshop integration—Select one or multiple photos and automatically open them in Photoshop to perform detailed,
pixel-level editing. See your results immediately back in Lightroom.
Highlight and shadow recovery—Bring out all the detail that your camera captures in dark shadows and bright highlights. Now
you have more power than ever before to create great images in challenging light.
Selective adjustment brushes—Expand your creative control with flexible brushes that let you adjust targeted areas of your
photo for just the look you want. Selectively adjust brightness, contrast, white balance, sharpness, noise reduction, moiré
removal, and much more.

Superior noise reduction—Get amazing, natural-looking results from your high ISO images with state-of-the-art noise reduction
technology. Apply noise reduction to the entire image or target specific areas.
Nondestructive environment—Set your creativity free in a nondestructive editing environment that lets you experiment without
limits. Your original images are never altered, and it’s easy to reverse your steps or save multiple versions of any photo.
Advanced black-and-white conversion—Gain powerful control over the tonal qualities that make or break black-and-white
images. Precisely mix information from eight color channels when you convert to grayscale.
Online sharing integration—Easily post images to social media and photo sharing sites like Facebook and Flickr®. With selected
sites, online comments about your images are visible in the Lightroom library alongside your images.
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

FOR EXISTING CUSTOMERS
35-word upgrade description
Make your images spotless with the Advanced Healing Brush, one of the great new features in Adobe® Photoshop®
Lightroom® 5 software. Your all-in-one photography solution just got better. And now it’s also available as part of
Adobe Creative Cloud™ membership.*
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see

www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

50-word upgrade description
Make your images spotless with the Advanced Healing Brush, just one of the powerful new features in Adobe® Photoshop®
Lightroom® 5 software. Perfect your shots and easily organize and share all your photos. Lightroom is better than ever. And now
it’s also available as part of Adobe Creative Cloud™ membership, so great images are only the beginning.*
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

65-word upgrade description
Make your images spotless with the Advanced Healing Brush, just one of the powerful new features in Adobe® Photoshop®
Lightroom® 5 software. Perfect your best shots, easily organize all your photos, and share your favorites almost anywhere.
Lightroom makes everything about digital photography easier, faster, and more amazing. And now that it’s also available as part
of Adobe Creative Cloud™ membership, making good shots great is only the beginning.*
* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to

change or discontinuation without notice. Additional fees or membership charges may apply.

3

TOP NEW FEATURES IN ADOBE® PHOTOSHOP® LIGHTROOM® 5
20–35 words each; new benefits
Learn about the state-of-the-art features in the latest version of Adobe Photoshop Lightroom, from a more powerful healing tool
to the ability to straighten tilted images with a single click.
Advanced Healing Brush—Make your images spotless with a single brush stroke. Adjust the size of the brush and move it in
precise paths. Unwanted objects and flaws— even those with irregular shapes like threads—just disappear.
Upright™—Straighten tilted images with a single click. The new Upright tool analyzes images and detects skewed horizontal
and vertical lines, even straightening shots where the horizon is hidden.
Radial Gradient—Emphasize important parts of your image with more flexibility and control. The Radial Gradient tool lets
you create off-center vignette effects, or multiple vignetted areas within a single image.
Smart Previews—Easily work with images without bringing your entire library with you. Just generate smaller stand-in files
called Smart Previews. Make adjustments or metadata additions to the Smart Previews and apply your changes to the full-size
originals later.
Video slide shows—Easily share your work in elegant video slide shows. Combine still images, video clips, and music in
creative HD videos that can be viewed on almost any computer or device.
Improved photo book creation—Create beautiful photo books from your images. Lightroom includes a variety of easy-to-use

book templates, and now you can edit them to create a customized look. Upload your book for printing with just a few clicks.

UPGRADE ELIGIBILITY INFORMATION
Use the following to clarify eligibility for upgrade SKUs.
To install an upgrade version of Adobe Photoshop Lightroom 5 software, you must have an eligible earlier version of Lightroom.
For information on eligibility, visit www.adobe.com/go/photoshoplightroom_upgrade.

FREQUENTLY ASKED QUESTIONS (FAQ)
Q: How does Adobe® Photoshop® Lightroom® 5 differ from Adobe Photoshop?
A: Adobe Photoshop Lightroom software is designed specifically to give digital photographers all the tools they need in one
intuitive solution. Lightroom helps them work fast and efficiently, while maintaining the highest quality. Adobe Photoshop
software includes advanced tools for detailed, pixel-level editing, compositing, and working with multilayered files.
Q: Why should I use Lightroom if I already have Photoshop?
A: Lightroom boosts your efficiency by handling all the tasks a digital photographer faces in one intuitive app. It includes powerfully
simple adjustments, as well as the widest range of advanced tools for efficiently processing sets of images, organizing photo
libraries, and sharing images. And now, Lightroom is also available alongside Photoshop in Adobe Creative Cloud™ membership.*
Q: What is the difference between Lightroom and Adobe Photoshop Elements?
A: Lightroom is designed for both amateur and professional photographers, providing powerfully simple one-click features as
well as leading-edge tools for advanced image processing. Photoshop Elements provides casual snapshooters with easy-to-use
editing controls and automated options to enhance and share photos, as well as use them to create custom keepsakes.

* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud
service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see
www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to
change or discontinuation without notice. Additional fees or membership charges may apply.

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VERSION COMPARISON CHART
ADOBE® PHOTOSHOP ® LIGHTROOM®

VERSION

VERSION

VERSION

3

4


5






































Advanced Healing Brush
Upright™
Radial Gradient
Smart Previews
Video slide shows
Improved photo book creation
Location-based photo organization
Cross-application library import
Extended video support
Highlight and shadow recovery
White balance brush
Additional editing brushes
Enhanced online sharing integration
Photo book creation
Video publishing
Soft proofing
Direct email support
Advanced noise reduction
Lens correction
Redesigned image import interface

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USA
www.adobe.com





Adobe, the Adobe logo, Adobe Premiere, Acrobat, Creative Cloud, Lightroom, Photoshop, and Upright are either registered trademarks or trademarks or Adobe
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is a trademark of Yahoo! Inc. All other trademarks are the property of their respective owners.
© 2013 Adobe Systems Incorporated. All rights reserved.

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