1. Home
  2. Lainnya

The Impact of E-Quality to E-Loyalty and E-Satisfaction at Zalora - Ubaya Repository

ABSTRACT
This study aims to find out and analyze the effect of E-quality which is
consists of five dimensions to E-loyalty by E-trust and E-satisfaction of Zalora
company.
This study used Structural Equation Modeling (SEM) with LISREL
software version 8.7. Sampling technique used in this study is a nonprobability sampling technique with the type of convenience sampling. This
study used survey to collect data by distributing the questionnaires through
online by using Google Docs. Sample of this study consisted of one hundre
seventy (170) respondents .The respondents must have buy goods at Zalora
and have graduated from junior high school, or the minimum age is 15.
This study reveals that the E-quality is significantly and positively
correlated to E-trust and E-satisfaction of Zalora company in Indonesia.
Furthermore, e-trust had no significant effect to e-loyalty of Zalora company.
Therefore, E-quality is the only variable that is significantly and positively
correlated to E-loyalty by E-satisfaction of Zalora company in Indonesia.

Keywords: e-loyalty, e-trust, e-satisfaction, e-quality, ease of use, escape, responsiveness, customization, assurance.

Dokumen yang terkait

Pengaruh Brand Image dan E-Service Quality Terhadap Customer Satisfaction Bukalapak: (Studi Kasus Pada Pelanggan Bukalapak)

44 292 167

The Effect of e-WOM on Destination Image, Satisfaction and Loyalty.

0 1 8

E-Commerce Industry Impact to the Demand of Logistics Service

0 0 17

PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN GO-JEK MELALUI E-SATISFACTION PADA KATEGORI GO-RIDE | Melinda | Agora 5190 9879 1 SM

0 4 6

The effect of Efficiency, Service Quality, Aesthetics, and Play against the Perceived Value, Satisfaction, and Loyalty at Ibis Hotels Indonesia Ubaya Repository

0 0 16

The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty

0 1 10

Bridging e-Health and the Internet of Things: The SPHERE Project

0 0 8

Analisis Pengaruh Kualitas E-Service Grab Terhadap Customer Satisfaction and Loyalty menggunakan E-S-QUAL dan E-RECS-QUAL

1 5 10

The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers

0 0 8

KUALITAS PELAYANAN INTERNET BANKING PT BANK XYZ TERHADAP LOYALITAS NASABAH MENGGUNAKAN METODE E-SERVICE QUALITY (E-SERVQUAL) THE INTERNET BANKING SERVICE QUALITY AT PT BANK XYZ TOWARDS CUSTOMER LOYALTY USING E- SERVICE QUALITY METHOD (E-SERVQUAL)

0 1 15