Manajemen | Fakultas Ekonomi Universitas Maritim Raja Ali Haji joeb.82.5.300-304
Journal of Education for Business
ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20
Book Review
James L. Morrison
To cite this article: James L. Morrison (2007) Book Review, Journal of Education for Business,
82:5, 300-304, DOI: 10.3200/JOEB.82.5.300-304
To link to this article: http://dx.doi.org/10.3200/JOEB.82.5.300-304
Published online: 07 Aug 2010.
Submit your article to this journal
Article views: 12
View related articles
Full Terms & Conditions of access and use can be found at
http://www.tandfonline.com/action/journalInformation?journalCode=vjeb20
Download by: [Universitas Maritim Raja Ali Haji]
Date: 11 January 2016, At: 23:28
BOOKREVIEW
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
Ajami,RiadA.,Cool,Karel,Goddard,
G.Jason,Khambata,Dara.International
Business:TheoryandPractice(2nd
ed.).London:M.E.Sharpe,2006,548
pp.ISBN10:978-0-7656-1780-4.$78
(Hardcover)
I
nternationalnetworksofmultinationalenterpriseshavegrownsignificantlyduringthepastseveraldecades.The
rapid growth of global economic links
amongorganizationshasresultedinthe
needfortoday’smanagerstomakedecisionsthatareextremelychallenging.In
thisregard,thepurposeofthetextbook
istoprovidetheundergraduatebusiness
majorwithanoverviewofmultinational
managementbyfocusingonsuchtopics
asinternationalaccountingandfinance,
outsourcing, ethics, environmental
issues,andsocialresponsibility.
The authors have divided the text
into five segments beginning in Part I
with an overview of the multinational
corporation. In Part I, the authors provide the reader with a historical perspective regarding the evolution of the
multinational corporations, initiating
with its definition and following with
an introduction to several examples of
successfulmultinationals,suchasSony,
Citigroup, and Nestlé (Switzerland).
Theyhavegivenconsiderableattention
to the effects of increased competition
that resulted from new multinational
corporations(MNC)entrantsintoworld
trade.Theauthorshavecarefullydelineated varying methods of expanding
the capacity of multinationals, such as
export,franchise,contractmanufacture,
andformstrategicalliances.Theyconclude this segment with a discussion
of how governments around the world
interveneviatraderestrictions.
InPartII,theauthorshaveprovidethe
business major with a review of basic
economic theory by presenting classical viewpoints of Adam Smith, David
Ricardo, and John Kenneth Galbraith,
among others. The segment also con-
300
JournalofEducationforBusiness
tains a discussion of how the International Monetary Fund and the World
Bankfunction.Thisexplainstothereaderhowcurrencyisexchangedaroundthe
world.Inthisregard,theauthorsdevote
considerable attention to explaining the
need to achieve global financial stability as currency is converted between
countries active in world trade. They
begin with a discussion of past monetary policy, which initially relied on a
gold standard for establishing stability
intheearlydecadesofthe20thcentury.
TheyexplaintheeffectsoftheestablishmentoftheBrettonWoodsSystem,followed by the introduction of the Floating-Rate era in the 1970s. In addition,
otherimportanttopicsthatareintegrated
into the text for analysis include the
establishmentoftheEuropeanMonetary
Union, the Maastricht Treaty, and the
Asianfinancialcrisis.
In Part III, the authors emphasize
the need to understand the concept of
risk management as business leaders
attempt to function in a global market. Topics that are introduced at this
point in the text relate to forecasting
demand, adhering to international law,
and accommodating intellectual propertyrights.Ofparticularinterestinthis
segmentisthediscussionofissuesthat
managers of multinational companies
frequentlyarerequiredtoaddress,such
as antidumping and antitrust laws, foreigncorruptpractices,andinternational
taxtreaties.
In Part IV, the authors assist the
business major in understanding how
managers in multinational corporationsproduce,promote,price,andplace
products and services in a marketplace
without boundaries. Topics for study
includeamanager’sneedtounderstand
the idiosyncrasies behind international
accounting,marketing,andfinance.Of
particularinterestistheattentionpaidto
addressing the ramifications related to
working capital management, flexible
budgeting,andcurrencyexchangerates.
In this segment of the textbook, the
authors emphasize the need to address
international staffing and labor issues
suchasvaryingworkcultureornorms,
codetermination,andinternationallabor
unions.
Finally, in Part V, the authors portrayhowmanagersaddressandresolve
social,environmental,andethicalissues
when they carry out daily operations.
Of particular interest is the ramification of environmental issues on global
operations, such as greenhouse gases
andhazardouswaste,deforestation,and
the impact that these issues have on
a multinational corporation’s ability to
compete in markets around the world.
Alsointhissegment,theauthorsrecognizetheemergenceofarenewedinterestincorporatesocialresponsibility.In
this regard, they propose some intriguing strategies that the managers may
adopt when they respond to quality of
lifeconcernsexpressedbyinternational
publicandprivateagencies.
InPartVI,theauthorsconcludewith
alistoftrendsintheforeseeablefuture
that are likely to affect international
operations. The trends include the rise
ofChina,internationalterrorism,migration, and environmental degradation,
among others.The authors suggest that
thepaceofchangeisexpectedtobecontinuousandrapid,resultingintheneed
fortoday’smanagerstobeonthecutting
edge with their knowledge, flexible in
their decision making, and sensitive to
dealing with a variety of labor issues
uniquetocountriesaroundtheworld.
Thegreateststrengthofthetextbook
istheuseofcasestudiesthatenablethe
reader to analyze global issues in the
context of a very competitive international marketplace. The authors have
integrated a number of intriguing case
studies throughout the text. They analyze such multinational organizations
asChemtech,Inc.,DelisFoodsCorporation, CompuSoft Systems Inc., and
Scrinton Technologies, among others.
In this regard, the authors have provided a different kind of appendix to
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
text material with the inclusion of an
additionalsixintensivecasestudiesthat
encompassavarietyofindustries,such
as Michelin in the global tire industry,
AXAintheEuropeaninsuranceindustry, Ban & Olufsen in the electronics
entertainment industry, and Arcelor in
thesteelindustry.
The opportunity to analyze a varietyofglobalsituationsamongexisting
multinationals by means of these case
studiesprovidesthebusinessmajorwith
realitylearning.Also,thebibliographies
at the end of each chapter assist studentsinconductingadditionalresearch
as they attempt to make decisions
about how to become effective managers themselves in the future. Another
noteworthydimensionofthetextisthe
intensivelistofdiscussionquestionsat
theendofeachchapter.Thelistsenable
thefacultytouseanindirectmethodof
teaching to bring the students into the
learningprocess.
Althoughtheauthorsrelyonthecase
study format to apply the text content,
itwouldhavebeenmorehelpfulifthey
hadusedexamplesofmorecurrentmultinational organizations via access to
the Internet. The richness of the Internetaffordsthereaderanopportunityto
get involved with an updated version
of reality learning by studying current
eventsastoday’smultinationalsattempt
tocopewithchangingmarkets.Ananalysisofhowmanagersincompaniessuch
asPepsi,Toyota,Dupont,andIntelhave
come up with innovative strategies to
address international marketing issues
would provide the reader with greater
insight to how current leaders actually
change the work culture of their organizationsinanefforttogainacompetitive advantage. Such a strategy would
alsoassisttheauthorsinmatchingtheir
content to current situations, adding a
significantdegreeofcredibilitytotheir
textbook.
Inconclusion,thetextbookprovidesa
useful introductory purpose of expandingtheperspectiveofbusinessmajorsas
they prepare to enter the very complex
roleasamanagerofinternationaloperations.Thetextbookisdesignedforatraditionalsemestercourseattheuniversity
level. In my view, the authors have put
together a thought-provoking approach
to the study of international business
byguidingthereaderthroughthedecision-making process that is similar to
whatmayberequiredinactualpractice.
If not adopted as a course textbook, it
wouldbeavaluableadditiontoalistof
readingsrequiredforstudentsinterested
in learning how to become an effective
managerintheframeworkofaninternationalmarketplace.
JamesL.Morrison
UniversityofDelaware
Newark,DE
Copyright©2007HeldrefPublications
May/June2007
301
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Journal
of
E ducation
B usiness
for
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
ScopeofJEB
TheJOURNALOFEDUCATIONFOR
BUSINESSfeaturesoriginalbasicandapplied
researcharticlesinaccounting,communications,
economics,finance,informationsystems,informationtechnology,management,managementinformationsystems(MIS),marketing,andemerging
disciplines.Articlesareselectedthroughablind
peer-reviewprocess.
Thejournalentertainsarticlesthatdealwithsignificanttrendsandissuesaffectingeducationfor
business;curriculumdevelopmentandevaluationof
educationalprogramsintraditionalandnontraditionalsettings;theprocessofinstructioninaccounting
andfinance,businessfundamentals(math,law,economics,communications,organization),consumer
economics,management,marketing,microcomputers,andofficesystems(officesupportstafftraining,
informationprocessing).Articlesreviewandreport
onsuccessfulinnovationsandpractice,propose
theoreticalformulations,oradvocatepositionson
importantandcontroversialissues.
InstructionstoContributors
Contributorsshouldsubmitablindedcopyoftheir
manuscripttohttp://mc.manuscriptcentral.com/
heldref/jebs
Includethenamesandcontactinformationforall
authorsinaseparatecoverletter;thisfileshouldbe
submittedinthespaceprovidedforcoverlettersor
attachedasaseparatefiledesignated“notforreview.”
Authorsshouldprovideuptofivekeywordsfor
indexing(exceptforbookreviews)andadheretothe
PublicationManual,5thed.,AmericanPsychologicalAssociation,Washington,DC,2001,forstyle
guidelinesinthepreparationofmanuscripts.
Oncereceived,manuscriptsarereviewedbyaconsultingeditorandoneoftheexecutiveeditors.The
reviewprocesstakesapproximatelythreemonths.
Authorsofacceptedmanuscriptsreceivetwocomplimentarycopiesoftheissueinwhichtheirarticle
orreviewappearsandpermissiontoreproduceadditionalcopiesofthatarticleorreview.
RegularManuscripts
Regularmanuscriptsshouldnormallynotexceed
4,000words,shouldnotbesimultaneouslysubmittedelsewhere,andshouldnothavebeenpreviouslypublished.Ifdatahavebeenusedinaprior
study,authorsmustindicatethatthenewstudyis
afollow-uptothepreviousone.
•Submitblindedcopiesofanytablesandfiguresas
separatefiles.
•Reproductionsoffigures(graphsandcharts)may
besubmittedforreviewpurposes,buttheoriginals
mustbesuppliedifthemanuscriptisacceptedfor
publication.Tablesandfiguresshouldbeprepared
inaccordancewiththeinstructionsgiveninthe
APA’sPublicationManual(seepp.120–162).
•Avoidexplanatorynoteswheneverpossibleby
incorporatingtheircontentintothetext.Foressentialnotes,identifythemwithconsecutivesuperscriptsandlisttheminasectionentitledNOTESat
theendofthetext.
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
•Anabstractof75–100wordsshouldbeprovided
onthefirstpage.
RevisionsnotpreviouslysubmittedonManuscript
Centralmustbesubmittedasnewmanuscriptsand
willbegivennewmanuscriptnumbers.Forreferencepurposes,pleaseindicatethepreviousmanuscriptnumberwherepromptedtodoso.The
reviseddocumentshouldshowallchanges(e.g.,in
TrackChangesoradifferentfontcolor).Pleasealso
includeablindedcopyoftheresponsetothereviewers’comments,whichshouldbesubmittedasa
“supplementaryfileforreview.”Aswithallsubmissions,thenamesandcontactinformationforauthors
shouldappearonlyinthecoverletter.
BookReviews
•Bookreviewsmustbebetween1250and1500
words.Thefocusofbookreviewedmustdirectly
relatetoissuescoveredinthejournal.
•Includethebookauthor,title,ISBNnumber,cost,
publisher,edition,anddatepublished.
•Reviewsshouldincludethefollowingelements:
scopeoftextandtargetmarket;levelofexperience
requiredforthereader;typeofinformationprovidedinthetext;maintopicsincludedinthetext;
alistingofthebook’sstrengthsandweaknesses;
recommendationforitsuse.
ProfessionalPerspectives
Manuscriptsshouldaddressacurrentissueinthe
professionalbusinesscommunity(e.g.,assessment,
diversity,discrimination,marketingstrategies,ethics
inleadership,accountingrestraints,globalization,
outsourcing,downsizing,recruiting).
•Manuscriptsmustbebetween1500and2500words.
•Structureforsubmissionsshouldinclude:an
overviewoftheissuebeingaddressed;historicalperspectivesontheissue;currentworkplace
examplesoftheissue;potentialoutcomesin
termsofimpactsonpersonnel,costs,legalmatters,andotherparameters;impactofproposed
businessmodelsoncreativityandinnovation;
howproposedmodelrelatestotrendsinindustry
orbusinessingeneral;andrecommendationsto
businessfacultyastowhattheymaydotoassist
inresolvingtheissue.
ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20
Book Review
James L. Morrison
To cite this article: James L. Morrison (2007) Book Review, Journal of Education for Business,
82:5, 300-304, DOI: 10.3200/JOEB.82.5.300-304
To link to this article: http://dx.doi.org/10.3200/JOEB.82.5.300-304
Published online: 07 Aug 2010.
Submit your article to this journal
Article views: 12
View related articles
Full Terms & Conditions of access and use can be found at
http://www.tandfonline.com/action/journalInformation?journalCode=vjeb20
Download by: [Universitas Maritim Raja Ali Haji]
Date: 11 January 2016, At: 23:28
BOOKREVIEW
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
Ajami,RiadA.,Cool,Karel,Goddard,
G.Jason,Khambata,Dara.International
Business:TheoryandPractice(2nd
ed.).London:M.E.Sharpe,2006,548
pp.ISBN10:978-0-7656-1780-4.$78
(Hardcover)
I
nternationalnetworksofmultinationalenterpriseshavegrownsignificantlyduringthepastseveraldecades.The
rapid growth of global economic links
amongorganizationshasresultedinthe
needfortoday’smanagerstomakedecisionsthatareextremelychallenging.In
thisregard,thepurposeofthetextbook
istoprovidetheundergraduatebusiness
majorwithanoverviewofmultinational
managementbyfocusingonsuchtopics
asinternationalaccountingandfinance,
outsourcing, ethics, environmental
issues,andsocialresponsibility.
The authors have divided the text
into five segments beginning in Part I
with an overview of the multinational
corporation. In Part I, the authors provide the reader with a historical perspective regarding the evolution of the
multinational corporations, initiating
with its definition and following with
an introduction to several examples of
successfulmultinationals,suchasSony,
Citigroup, and Nestlé (Switzerland).
Theyhavegivenconsiderableattention
to the effects of increased competition
that resulted from new multinational
corporations(MNC)entrantsintoworld
trade.Theauthorshavecarefullydelineated varying methods of expanding
the capacity of multinationals, such as
export,franchise,contractmanufacture,
andformstrategicalliances.Theyconclude this segment with a discussion
of how governments around the world
interveneviatraderestrictions.
InPartII,theauthorshaveprovidethe
business major with a review of basic
economic theory by presenting classical viewpoints of Adam Smith, David
Ricardo, and John Kenneth Galbraith,
among others. The segment also con-
300
JournalofEducationforBusiness
tains a discussion of how the International Monetary Fund and the World
Bankfunction.Thisexplainstothereaderhowcurrencyisexchangedaroundthe
world.Inthisregard,theauthorsdevote
considerable attention to explaining the
need to achieve global financial stability as currency is converted between
countries active in world trade. They
begin with a discussion of past monetary policy, which initially relied on a
gold standard for establishing stability
intheearlydecadesofthe20thcentury.
TheyexplaintheeffectsoftheestablishmentoftheBrettonWoodsSystem,followed by the introduction of the Floating-Rate era in the 1970s. In addition,
otherimportanttopicsthatareintegrated
into the text for analysis include the
establishmentoftheEuropeanMonetary
Union, the Maastricht Treaty, and the
Asianfinancialcrisis.
In Part III, the authors emphasize
the need to understand the concept of
risk management as business leaders
attempt to function in a global market. Topics that are introduced at this
point in the text relate to forecasting
demand, adhering to international law,
and accommodating intellectual propertyrights.Ofparticularinterestinthis
segmentisthediscussionofissuesthat
managers of multinational companies
frequentlyarerequiredtoaddress,such
as antidumping and antitrust laws, foreigncorruptpractices,andinternational
taxtreaties.
In Part IV, the authors assist the
business major in understanding how
managers in multinational corporationsproduce,promote,price,andplace
products and services in a marketplace
without boundaries. Topics for study
includeamanager’sneedtounderstand
the idiosyncrasies behind international
accounting,marketing,andfinance.Of
particularinterestistheattentionpaidto
addressing the ramifications related to
working capital management, flexible
budgeting,andcurrencyexchangerates.
In this segment of the textbook, the
authors emphasize the need to address
international staffing and labor issues
suchasvaryingworkcultureornorms,
codetermination,andinternationallabor
unions.
Finally, in Part V, the authors portrayhowmanagersaddressandresolve
social,environmental,andethicalissues
when they carry out daily operations.
Of particular interest is the ramification of environmental issues on global
operations, such as greenhouse gases
andhazardouswaste,deforestation,and
the impact that these issues have on
a multinational corporation’s ability to
compete in markets around the world.
Alsointhissegment,theauthorsrecognizetheemergenceofarenewedinterestincorporatesocialresponsibility.In
this regard, they propose some intriguing strategies that the managers may
adopt when they respond to quality of
lifeconcernsexpressedbyinternational
publicandprivateagencies.
InPartVI,theauthorsconcludewith
alistoftrendsintheforeseeablefuture
that are likely to affect international
operations. The trends include the rise
ofChina,internationalterrorism,migration, and environmental degradation,
among others.The authors suggest that
thepaceofchangeisexpectedtobecontinuousandrapid,resultingintheneed
fortoday’smanagerstobeonthecutting
edge with their knowledge, flexible in
their decision making, and sensitive to
dealing with a variety of labor issues
uniquetocountriesaroundtheworld.
Thegreateststrengthofthetextbook
istheuseofcasestudiesthatenablethe
reader to analyze global issues in the
context of a very competitive international marketplace. The authors have
integrated a number of intriguing case
studies throughout the text. They analyze such multinational organizations
asChemtech,Inc.,DelisFoodsCorporation, CompuSoft Systems Inc., and
Scrinton Technologies, among others.
In this regard, the authors have provided a different kind of appendix to
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
text material with the inclusion of an
additionalsixintensivecasestudiesthat
encompassavarietyofindustries,such
as Michelin in the global tire industry,
AXAintheEuropeaninsuranceindustry, Ban & Olufsen in the electronics
entertainment industry, and Arcelor in
thesteelindustry.
The opportunity to analyze a varietyofglobalsituationsamongexisting
multinationals by means of these case
studiesprovidesthebusinessmajorwith
realitylearning.Also,thebibliographies
at the end of each chapter assist studentsinconductingadditionalresearch
as they attempt to make decisions
about how to become effective managers themselves in the future. Another
noteworthydimensionofthetextisthe
intensivelistofdiscussionquestionsat
theendofeachchapter.Thelistsenable
thefacultytouseanindirectmethodof
teaching to bring the students into the
learningprocess.
Althoughtheauthorsrelyonthecase
study format to apply the text content,
itwouldhavebeenmorehelpfulifthey
hadusedexamplesofmorecurrentmultinational organizations via access to
the Internet. The richness of the Internetaffordsthereaderanopportunityto
get involved with an updated version
of reality learning by studying current
eventsastoday’smultinationalsattempt
tocopewithchangingmarkets.Ananalysisofhowmanagersincompaniessuch
asPepsi,Toyota,Dupont,andIntelhave
come up with innovative strategies to
address international marketing issues
would provide the reader with greater
insight to how current leaders actually
change the work culture of their organizationsinanefforttogainacompetitive advantage. Such a strategy would
alsoassisttheauthorsinmatchingtheir
content to current situations, adding a
significantdegreeofcredibilitytotheir
textbook.
Inconclusion,thetextbookprovidesa
useful introductory purpose of expandingtheperspectiveofbusinessmajorsas
they prepare to enter the very complex
roleasamanagerofinternationaloperations.Thetextbookisdesignedforatraditionalsemestercourseattheuniversity
level. In my view, the authors have put
together a thought-provoking approach
to the study of international business
byguidingthereaderthroughthedecision-making process that is similar to
whatmayberequiredinactualpractice.
If not adopted as a course textbook, it
wouldbeavaluableadditiontoalistof
readingsrequiredforstudentsinterested
in learning how to become an effective
managerintheframeworkofaninternationalmarketplace.
JamesL.Morrison
UniversityofDelaware
Newark,DE
Copyright©2007HeldrefPublications
May/June2007
301
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Journal
of
E ducation
B usiness
for
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
ScopeofJEB
TheJOURNALOFEDUCATIONFOR
BUSINESSfeaturesoriginalbasicandapplied
researcharticlesinaccounting,communications,
economics,finance,informationsystems,informationtechnology,management,managementinformationsystems(MIS),marketing,andemerging
disciplines.Articlesareselectedthroughablind
peer-reviewprocess.
Thejournalentertainsarticlesthatdealwithsignificanttrendsandissuesaffectingeducationfor
business;curriculumdevelopmentandevaluationof
educationalprogramsintraditionalandnontraditionalsettings;theprocessofinstructioninaccounting
andfinance,businessfundamentals(math,law,economics,communications,organization),consumer
economics,management,marketing,microcomputers,andofficesystems(officesupportstafftraining,
informationprocessing).Articlesreviewandreport
onsuccessfulinnovationsandpractice,propose
theoreticalformulations,oradvocatepositionson
importantandcontroversialissues.
InstructionstoContributors
Contributorsshouldsubmitablindedcopyoftheir
manuscripttohttp://mc.manuscriptcentral.com/
heldref/jebs
Includethenamesandcontactinformationforall
authorsinaseparatecoverletter;thisfileshouldbe
submittedinthespaceprovidedforcoverlettersor
attachedasaseparatefiledesignated“notforreview.”
Authorsshouldprovideuptofivekeywordsfor
indexing(exceptforbookreviews)andadheretothe
PublicationManual,5thed.,AmericanPsychologicalAssociation,Washington,DC,2001,forstyle
guidelinesinthepreparationofmanuscripts.
Oncereceived,manuscriptsarereviewedbyaconsultingeditorandoneoftheexecutiveeditors.The
reviewprocesstakesapproximatelythreemonths.
Authorsofacceptedmanuscriptsreceivetwocomplimentarycopiesoftheissueinwhichtheirarticle
orreviewappearsandpermissiontoreproduceadditionalcopiesofthatarticleorreview.
RegularManuscripts
Regularmanuscriptsshouldnormallynotexceed
4,000words,shouldnotbesimultaneouslysubmittedelsewhere,andshouldnothavebeenpreviouslypublished.Ifdatahavebeenusedinaprior
study,authorsmustindicatethatthenewstudyis
afollow-uptothepreviousone.
•Submitblindedcopiesofanytablesandfiguresas
separatefiles.
•Reproductionsoffigures(graphsandcharts)may
besubmittedforreviewpurposes,buttheoriginals
mustbesuppliedifthemanuscriptisacceptedfor
publication.Tablesandfiguresshouldbeprepared
inaccordancewiththeinstructionsgiveninthe
APA’sPublicationManual(seepp.120–162).
•Avoidexplanatorynoteswheneverpossibleby
incorporatingtheircontentintothetext.Foressentialnotes,identifythemwithconsecutivesuperscriptsandlisttheminasectionentitledNOTESat
theendofthetext.
Downloaded by [Universitas Maritim Raja Ali Haji] at 23:28 11 January 2016
•Anabstractof75–100wordsshouldbeprovided
onthefirstpage.
RevisionsnotpreviouslysubmittedonManuscript
Centralmustbesubmittedasnewmanuscriptsand
willbegivennewmanuscriptnumbers.Forreferencepurposes,pleaseindicatethepreviousmanuscriptnumberwherepromptedtodoso.The
reviseddocumentshouldshowallchanges(e.g.,in
TrackChangesoradifferentfontcolor).Pleasealso
includeablindedcopyoftheresponsetothereviewers’comments,whichshouldbesubmittedasa
“supplementaryfileforreview.”Aswithallsubmissions,thenamesandcontactinformationforauthors
shouldappearonlyinthecoverletter.
BookReviews
•Bookreviewsmustbebetween1250and1500
words.Thefocusofbookreviewedmustdirectly
relatetoissuescoveredinthejournal.
•Includethebookauthor,title,ISBNnumber,cost,
publisher,edition,anddatepublished.
•Reviewsshouldincludethefollowingelements:
scopeoftextandtargetmarket;levelofexperience
requiredforthereader;typeofinformationprovidedinthetext;maintopicsincludedinthetext;
alistingofthebook’sstrengthsandweaknesses;
recommendationforitsuse.
ProfessionalPerspectives
Manuscriptsshouldaddressacurrentissueinthe
professionalbusinesscommunity(e.g.,assessment,
diversity,discrimination,marketingstrategies,ethics
inleadership,accountingrestraints,globalization,
outsourcing,downsizing,recruiting).
•Manuscriptsmustbebetween1500and2500words.
•Structureforsubmissionsshouldinclude:an
overviewoftheissuebeingaddressed;historicalperspectivesontheissue;currentworkplace
examplesoftheissue;potentialoutcomesin
termsofimpactsonpersonnel,costs,legalmatters,andotherparameters;impactofproposed
businessmodelsoncreativityandinnovation;
howproposedmodelrelatestotrendsinindustry
orbusinessingeneral;andrecommendationsto
businessfacultyastowhattheymaydotoassist
inresolvingtheissue.