Children's Treasure Bookstore For Children : A Business Plan.
ABSTRACT
Children’s Treasure merupakan toko buku yang ditujukan khusus untuk
anak-anak. Toko buku menjual berbagai macam buku dalam dan luar negeri
untuk anak-anak. Selain menjual berbagai macam buku, toko buku ini juga
menjual alat-alat tulis yang dibutuhkan oleh anak-anak sekolah seperti alatalat tulis, pensil warna, dan lainnya.
Toko buku ini memiliki keunikan yang membedakannya dengan toko buku
lainnya. Keunikan tersebut adalah pengadaan beberapa acara yang diminati
anak-anak seperti storytelling, art and craft, dan puppet show. Acara-acara
tersebut tidak memungut pungutan biaya dari pesertanya. Berbagai macam
acara untuk anak-anak ini dapat mengajak mereka untuk datang ke toko
buku ini.
Dengan memperkerjakan 12 pegawai yaitu 1 manager pembelian, 1
manager penjualan, 2 kasir, 1 pembaca cerita, 4 pramuniaga, 2 satpam, dan
1 petugas kebersihan, diperkirakan sistem penjualan dan pembelian akan
efektif dan efisiensi. Upah yang akan diberikan kepada seluruh pegawai
berdasarkan upah minimum regional yang telah ditetapkan oleh pemerintah
Indonesia.
Berdasarkan hasil perhitungan kelayakan investasi menggunakan
metode-metode Capital budgeting, Payback Period, Net Present Value, dan
Profitability Index dalam proyeksi 5 tahun ke depan, dapat diketahui bahwa
toko buku ini layak untuk dijalankan sehingga diketahui bahwa lamanya
waktu untuk menutup investasi awal yang telah dikeluarkan adalah 3 tahun 5
bulan. Bisnis ini juga diharapkan dapat membantu meningkatkan minat baca
anak-anak.
Maranatha Christian University
EXECUTIVE SUMMARY
Get ready to live in a better future. Children’s Treasure is your new opportunity to
make it. By having reading habit from the early stage of life, we can make a new
bright future. Children are the ones who will start it. Guide children to acclaim
reading stories and take them to the bookstore to hunt inspirational stories.
No doubt, Children’s Treasure sells many kinds of imported and non-imported
children books, like other bookstores in Bandung. However, there are unique
programs that will take children’s fancy. The bookstore offers Story Time, Art and
Craft, and Puppets Show. Every child loves to listen some stories. These kinds of
program have never been done before in any bookstores in Bandung.
The location of Children Treasure bookstore is also at a strategic place, where it
is near to preschools, international school, and two private schools. The location
makes it easy for children to reach the bookstore. It takes place at Terusan Sultan
Tirtayasa Street.
Obviously using the calculation method that has been trusted, the feasible of this
business was no longer in doubt. Only spending 246,039,850 (IDR) in the
investment, you can get the fast payback. It is in 3 years 5 month, which also makes
this business feasible.
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE…….……………………………………………………………………i
DECLARATION OF ORIGINALITY………………………………………………..ii
FRONT COVER OF THE BUSINESS PLAN…………………………………….iii
APPROVAL PAGE………………………………………………………………….iv
TABLE OF CONTENTS…………………………………………………………….v
ABSTRACT…………………………………………………………………………vii
EXECUTIVE SUMMARY…………………………………………………………viii
CHAPTER I. BACKGROUND……….……………………………………………1
CHAPTER II. MARKETING ASPECT……………………………………………7
CAHPTER III. OPERATIONAL ASPECT……………………………………….14
CHAPTER IV. HUMAN RESOURCES ASPECT………………………………19
CHAPTER V. FINANCIAL ASPECT……………………………………………29
BIBLIOGRAPHY
APPENDICES
Appendix 1: Imported and non-imported books list
Appendix 2: Stationary and children art supplies list
Appendix 3: Toys and games list
Maranatha Christian University
Appendix 4: Flyer
Appendix 5: Questionnaire
Maranatha Christian University
CHAPTER I
BACKGROUND
1.1 Background of The Study
Reading is useful. From the books that we read, we can get a lot of
information. Books are the windows of the world for us to learn and to
explore a world of imagination without boundaries. Therefore, we have
to develop our reading habit from the early stage of life. In other words,
we have to make children like reading. Sadly saying, many children in
Bandung do not like reading. This was supported by the fact that only
14. 4% children in Bandung like to spend relatively little time “reading
for fun”. For the rest, they claimed to read a book for fun “almost
never” (“Restructuring the Schoolbook Provision System in Indonesia:
Some Recent Initiative” par.3). It is a terrible fact because children who
have high interest in reading, will likely get high score in their school
lessons, contrary to the children who do not like reading, they will get
low scores in lessons. (Wigfield and Guthrie 200). For that reason,
developing reading habit is important especially for children.
The main points of running the business are to increase the interest
of reading for children and also to look for profit. Furthermore, based
1
Maranatha Christian University
on my questionnaires which were given to 50 parents, a bookstore for
children can be a new favourite spot for children between 2 -12 years
old. Some parents whose children study in one of the preschools in
Bandung say that they want their children to spend their free time in
the bookstore by listening to the story than watching television. In
other words, I would like to make a new favourite spot for children. As I
observed, many bookstores in Bandung do not provide many book
collections for children. This might be the result of the high prices of
the children‟s books, which make customers reluctant to buy them.
Consequently, the bookstore provides less quantity of the books. In
spite of the fact that many bookstores do not provide many books
collections, children become unenthusiastic to go to the bookstore.
Therefore, there are some children who really like reading but they
cannot find a bookstore that provides a great deal collection of books.
It makes me want to open a children bookstore that provides a great
deal collection of books for the first time in Bandung.
The name of my business is “Children’s Treasure” (henceforth, CT).
CT sells many kinds of imported and non-imported books for children.
The fictions books include fairy tales, myths, legends, poetry and
nursery rhymes. The non-fictions books include picture books, art and
crafts, and parenting. The bookstore will also sell other products such
as stationary, children‟s art supplies, toys and games, and gift cards.
CT will also participate in some events. For example, in Christmas
season the bookstore will be decorated with Christmas ornaments and
2
Maranatha Christian University
also the prices of books that are related to Christmas will be
discounted. It is the same as other national holidays for example Hari
Anak Nasional, all prices of the books, except the parenting ones, will
be discounted. It may be true that “a lively and interesting bookshop is
always marked out by its willingness to participate in events” ( Hitchin
10). By having these events, it is expected that customers want to
come to the bookstore and buy the discounted books.
The location of CT is on Terusan Sultan Tirtayasa Street no.8,
Bandung. I choose the place in that area because there are two
preschools which are Tumble Tots at Maulana Yusuf Street and Tutor
Time at Dipatiukur Street; one international school, which is Singapore
International School at Ranggagading Street; and two private schools
such as St. Aloysius at Sultan Agung Street and BPK Penabur at
Bahureksa. The target markets of the bookstore are children between
2 – 12 years old and also their parents who belong to upper-middle
social class. As the indicator of upper-middle social class, Mohammad
Hasan Ansori, a Ph. D. candidate in the department of Sociology at
the University of Hawai‟i, says that
The professions in upper-middle class strata are highly educated
white-collar professionals such as doctors, lawyers, pharmacists,
economist, accountants, marketers, university professors,
architects, scientists, engineers, dentists and non-corporate
business owners. Generally, people in these professions have
earned an advanced post-secondary education and what would be
3
Maranatha Christian University
considered a comfortable standard of living. In most cases
household incomes can range from $10,000 to $20,000 a year or
more (96,000,000 – 196,000,000 IDR a year) (par. 10).
1.2 Unique Selling Preposition
Based on my interview on August 6, 2009 with Mr. Anwaruddin, the
Chief of IKAPI West Java, it is revealed that for this time in Bandung
most of the bookstores are of general bookstores. This means all the
bookstores are preferable for all ages. In other words, the CT will be
the first children bookstore in Bandung.
CT will also provide some programs for children; one of the
programs is called “Story Time”. In story time, there is one storyteller
who will tell stories to the children who sit around the storyteller. This
program begins at 10.a.m, 11 a.m., and 2 p.m. on Friday for 30
minutes and intended for preschools (1-4 years old), kindergarten (4-6
years old), and primary school (6-12 years old) students. The books
that the storyteller reads are available to buy that day with a 10%
discount off the normal price. After the program ends, every child will
get free balloons or other free gifts from CT.
The second program is Art and Craft Day that will be held once a
week on Thursday at 1 p.m. Children can do drawings, painting, and
also paper clay. They do not have to bring their own art supplies such
as watercolor pencils and oil pastel because CT will provide it.
Besides the two mentioned programs, there will be a “Puppet
Show”, which is played by puppeteers. They will wear costume or use
4
Maranatha Christian University
glove puppets and do the role-play. Children will be enthusiastic to
watch it. The puppet show is for all ages and will be held once every
two weeks and begin at 3 p.m. every Saturday. The show will last for
30 minutes and the children will get a free gift after the show.
1.3 SWOT Analysis
There are several strengths of establishing this business. First, the
bookstore is the first bookstore for children in Bandung. Second, the
bookstore can develop reading habit for children in Bandung. Third,
the bookstore is not just selling books but also offering some programs
for children, which are “Story Time”, “Art and Craft Day”, and “Puppet
Show”. The programs can attract customers to come and buy books.
These kinds of program have never been done before in any
bookstore in Bandung. John Hitchin as the author of “Planning the
Opening and Running of a Bookshop” believes that special events for
regular customer – who would be „invited‟ to attend, will make the
bookshop more interesting (par. 25). Fourth, it takes place near
Indonesian and international schools and preschools. As Hitchin says,
“The presence of identifiable groups of purchases is also important:
schools…” (par.28). Next, the bookstore sells a great deal collection of
books, which means it sells many kinds of book both imported and
non-imported ones. The last but not least, the employees are
passionate about selling books and like children. It is true as John
Hitchin says, “For the opening of bookshop should include keen well
informed staff anxious to help customer” (par. 15).
5
Maranatha Christian University
The weakness of CT is the prices of books are expensive and the
bookstore only has limited customers. For imported books, it costs
between 50,000 – 200,000 (IDR) and for non-imported books is
between 18,000 – 85,000 (IDR). The second weakness is the limited
customers, which means the bookstore only sells books for children.
For example, there is a family who love books and prefer to go to
Gramedia, which sells many kinds of books for various ages than to
CT, which sells books only for children.
There is one opportunity of CT I have found. The place of the
bookstore is near Indonesian and international schools and
preschools. It means the location is easy for the customers to reach.
For example, after school time, children can reach the bookstore in
few minutes and join the programs.
I have found two threats for my business. There are some well
known bookstores in Bandung such as Gramedia, Toko Gunung
Agung, Kharisma, Periplus, Rumah Buku, Toga Mas, Albane and
many more. These bookstores have customers‟ trust that make
customers always come to their bookstore. It means CT has to
compete with other bookstores that have many experiences in selling
for many years until now.
Based on description of the background of the study, the bookstore
will be a feasible and profitable business one. By knowing the
strengths, weaknesses, opportunity, and threat the bookstore could be
run.
6
Maranatha Christian University
BIBLIOGRAPHY
Anwaruddin. Personal interview. August 6, 2009.
Yen Nan. Personal Interview. October 5, 2009
Printed Source
Hilton, Ronald W. Managerial Accounting 9th edition. New York: McGrawHill/Irwin, 2002
Hughes, Robert James, and Jack R. Kapoor. Introduction to Business 9th
edition. New Jersey: South-Western Cengage Learning, 2010
Kotler, Philip. Marketing Management 11th edition. New Jersey: Pearson
Education, Inc., 2003
Mowen, Hansen, and Thomson. Managerial Accounting 8th edition. New
Jersey: South-Western Corporation, 2007
Noe, Raymond A et al. Human Resource Management. New York:
McGraw-Hill Companies, Inc., 2000
Robbins, Stephen. Organizational Behavior 9th edition. New Jersey:
Prentice Hall International, Inc., 2001
Rowbotham, Frank, Masoud Azhashemi, and Les Galloway. Operational
Management in Context. Oxford: Butterworth-Heinemann,
2007
Maranatha Christian University
Scott, David F, et al. Basic Financial Management 8th edition. New Jersey:
Prentice Hall International, Inc., 2002
Wigfield, A., and Guthrie, J.T. “Relations of Children’s Motivation for
Reading to the Amount and Breadth of Their Reading.” Journal of
Educational Psychology Sept. 2000: 420 – 432
Electronic Source
Ansori, Mohammad Hasan. “Consumerism and the Emergence of a New
Upper-Middle Class in Globalizing Indonesia.”
scholarspace.manoa.hawaii.edu. Spring 2009. University of Hawai’i. 24
March 2010.
https://scholarspace.manoa.hawaii,edu/bitstream/10125/10713/1/UHM.
Explorations.2009.v9.Ansori.Indonesia-Upper-Middleclass.pdf
“Cash Inflow.” Superior Investor. 5 Oct. 2009. Stock Market Forum
Investing Community. 7 January 2010.
“Cash Outflow.” Superior Investor. 5 Oct. 2009. Stock market Forum
Investing Community. 7 January 2010.
Hitchin, John. “Planning the Opening and Running of a Bookshop.” osi.hu.
13 October 2000. Center of Publishing Development. 19 August 2009.
Maranatha Christian University
“Lapisan Penghasilan Kena Pajak Tarif Pajak.” Pajak.net. 2009.
Perhitungan Pph Pasal 21. 4 June 2010
“Net Cash Flow.” Superior Investor. 5 Oct. 2009. Stock market Forum
Investing Community. 7 January 2010.
Supriadi, Dedi. “Restructuring the Schoolbook Provision System in
Indonesia: Some Recent Initiative.” Epaa.asu.edu. 1 March 1999.
Education Policy Analysis. 11 September 2009
“Upah Minimum Regional/Propinsi/Kota (UMR/UMP/UMK) 2009.”
Pajak.net. 2008. Software Pajak, Pph 21, PPN 1107, Akuntansi. 30
April 2010
Maranatha Christian University
Children’s Treasure merupakan toko buku yang ditujukan khusus untuk
anak-anak. Toko buku menjual berbagai macam buku dalam dan luar negeri
untuk anak-anak. Selain menjual berbagai macam buku, toko buku ini juga
menjual alat-alat tulis yang dibutuhkan oleh anak-anak sekolah seperti alatalat tulis, pensil warna, dan lainnya.
Toko buku ini memiliki keunikan yang membedakannya dengan toko buku
lainnya. Keunikan tersebut adalah pengadaan beberapa acara yang diminati
anak-anak seperti storytelling, art and craft, dan puppet show. Acara-acara
tersebut tidak memungut pungutan biaya dari pesertanya. Berbagai macam
acara untuk anak-anak ini dapat mengajak mereka untuk datang ke toko
buku ini.
Dengan memperkerjakan 12 pegawai yaitu 1 manager pembelian, 1
manager penjualan, 2 kasir, 1 pembaca cerita, 4 pramuniaga, 2 satpam, dan
1 petugas kebersihan, diperkirakan sistem penjualan dan pembelian akan
efektif dan efisiensi. Upah yang akan diberikan kepada seluruh pegawai
berdasarkan upah minimum regional yang telah ditetapkan oleh pemerintah
Indonesia.
Berdasarkan hasil perhitungan kelayakan investasi menggunakan
metode-metode Capital budgeting, Payback Period, Net Present Value, dan
Profitability Index dalam proyeksi 5 tahun ke depan, dapat diketahui bahwa
toko buku ini layak untuk dijalankan sehingga diketahui bahwa lamanya
waktu untuk menutup investasi awal yang telah dikeluarkan adalah 3 tahun 5
bulan. Bisnis ini juga diharapkan dapat membantu meningkatkan minat baca
anak-anak.
Maranatha Christian University
EXECUTIVE SUMMARY
Get ready to live in a better future. Children’s Treasure is your new opportunity to
make it. By having reading habit from the early stage of life, we can make a new
bright future. Children are the ones who will start it. Guide children to acclaim
reading stories and take them to the bookstore to hunt inspirational stories.
No doubt, Children’s Treasure sells many kinds of imported and non-imported
children books, like other bookstores in Bandung. However, there are unique
programs that will take children’s fancy. The bookstore offers Story Time, Art and
Craft, and Puppets Show. Every child loves to listen some stories. These kinds of
program have never been done before in any bookstores in Bandung.
The location of Children Treasure bookstore is also at a strategic place, where it
is near to preschools, international school, and two private schools. The location
makes it easy for children to reach the bookstore. It takes place at Terusan Sultan
Tirtayasa Street.
Obviously using the calculation method that has been trusted, the feasible of this
business was no longer in doubt. Only spending 246,039,850 (IDR) in the
investment, you can get the fast payback. It is in 3 years 5 month, which also makes
this business feasible.
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE…….……………………………………………………………………i
DECLARATION OF ORIGINALITY………………………………………………..ii
FRONT COVER OF THE BUSINESS PLAN…………………………………….iii
APPROVAL PAGE………………………………………………………………….iv
TABLE OF CONTENTS…………………………………………………………….v
ABSTRACT…………………………………………………………………………vii
EXECUTIVE SUMMARY…………………………………………………………viii
CHAPTER I. BACKGROUND……….……………………………………………1
CHAPTER II. MARKETING ASPECT……………………………………………7
CAHPTER III. OPERATIONAL ASPECT……………………………………….14
CHAPTER IV. HUMAN RESOURCES ASPECT………………………………19
CHAPTER V. FINANCIAL ASPECT……………………………………………29
BIBLIOGRAPHY
APPENDICES
Appendix 1: Imported and non-imported books list
Appendix 2: Stationary and children art supplies list
Appendix 3: Toys and games list
Maranatha Christian University
Appendix 4: Flyer
Appendix 5: Questionnaire
Maranatha Christian University
CHAPTER I
BACKGROUND
1.1 Background of The Study
Reading is useful. From the books that we read, we can get a lot of
information. Books are the windows of the world for us to learn and to
explore a world of imagination without boundaries. Therefore, we have
to develop our reading habit from the early stage of life. In other words,
we have to make children like reading. Sadly saying, many children in
Bandung do not like reading. This was supported by the fact that only
14. 4% children in Bandung like to spend relatively little time “reading
for fun”. For the rest, they claimed to read a book for fun “almost
never” (“Restructuring the Schoolbook Provision System in Indonesia:
Some Recent Initiative” par.3). It is a terrible fact because children who
have high interest in reading, will likely get high score in their school
lessons, contrary to the children who do not like reading, they will get
low scores in lessons. (Wigfield and Guthrie 200). For that reason,
developing reading habit is important especially for children.
The main points of running the business are to increase the interest
of reading for children and also to look for profit. Furthermore, based
1
Maranatha Christian University
on my questionnaires which were given to 50 parents, a bookstore for
children can be a new favourite spot for children between 2 -12 years
old. Some parents whose children study in one of the preschools in
Bandung say that they want their children to spend their free time in
the bookstore by listening to the story than watching television. In
other words, I would like to make a new favourite spot for children. As I
observed, many bookstores in Bandung do not provide many book
collections for children. This might be the result of the high prices of
the children‟s books, which make customers reluctant to buy them.
Consequently, the bookstore provides less quantity of the books. In
spite of the fact that many bookstores do not provide many books
collections, children become unenthusiastic to go to the bookstore.
Therefore, there are some children who really like reading but they
cannot find a bookstore that provides a great deal collection of books.
It makes me want to open a children bookstore that provides a great
deal collection of books for the first time in Bandung.
The name of my business is “Children’s Treasure” (henceforth, CT).
CT sells many kinds of imported and non-imported books for children.
The fictions books include fairy tales, myths, legends, poetry and
nursery rhymes. The non-fictions books include picture books, art and
crafts, and parenting. The bookstore will also sell other products such
as stationary, children‟s art supplies, toys and games, and gift cards.
CT will also participate in some events. For example, in Christmas
season the bookstore will be decorated with Christmas ornaments and
2
Maranatha Christian University
also the prices of books that are related to Christmas will be
discounted. It is the same as other national holidays for example Hari
Anak Nasional, all prices of the books, except the parenting ones, will
be discounted. It may be true that “a lively and interesting bookshop is
always marked out by its willingness to participate in events” ( Hitchin
10). By having these events, it is expected that customers want to
come to the bookstore and buy the discounted books.
The location of CT is on Terusan Sultan Tirtayasa Street no.8,
Bandung. I choose the place in that area because there are two
preschools which are Tumble Tots at Maulana Yusuf Street and Tutor
Time at Dipatiukur Street; one international school, which is Singapore
International School at Ranggagading Street; and two private schools
such as St. Aloysius at Sultan Agung Street and BPK Penabur at
Bahureksa. The target markets of the bookstore are children between
2 – 12 years old and also their parents who belong to upper-middle
social class. As the indicator of upper-middle social class, Mohammad
Hasan Ansori, a Ph. D. candidate in the department of Sociology at
the University of Hawai‟i, says that
The professions in upper-middle class strata are highly educated
white-collar professionals such as doctors, lawyers, pharmacists,
economist, accountants, marketers, university professors,
architects, scientists, engineers, dentists and non-corporate
business owners. Generally, people in these professions have
earned an advanced post-secondary education and what would be
3
Maranatha Christian University
considered a comfortable standard of living. In most cases
household incomes can range from $10,000 to $20,000 a year or
more (96,000,000 – 196,000,000 IDR a year) (par. 10).
1.2 Unique Selling Preposition
Based on my interview on August 6, 2009 with Mr. Anwaruddin, the
Chief of IKAPI West Java, it is revealed that for this time in Bandung
most of the bookstores are of general bookstores. This means all the
bookstores are preferable for all ages. In other words, the CT will be
the first children bookstore in Bandung.
CT will also provide some programs for children; one of the
programs is called “Story Time”. In story time, there is one storyteller
who will tell stories to the children who sit around the storyteller. This
program begins at 10.a.m, 11 a.m., and 2 p.m. on Friday for 30
minutes and intended for preschools (1-4 years old), kindergarten (4-6
years old), and primary school (6-12 years old) students. The books
that the storyteller reads are available to buy that day with a 10%
discount off the normal price. After the program ends, every child will
get free balloons or other free gifts from CT.
The second program is Art and Craft Day that will be held once a
week on Thursday at 1 p.m. Children can do drawings, painting, and
also paper clay. They do not have to bring their own art supplies such
as watercolor pencils and oil pastel because CT will provide it.
Besides the two mentioned programs, there will be a “Puppet
Show”, which is played by puppeteers. They will wear costume or use
4
Maranatha Christian University
glove puppets and do the role-play. Children will be enthusiastic to
watch it. The puppet show is for all ages and will be held once every
two weeks and begin at 3 p.m. every Saturday. The show will last for
30 minutes and the children will get a free gift after the show.
1.3 SWOT Analysis
There are several strengths of establishing this business. First, the
bookstore is the first bookstore for children in Bandung. Second, the
bookstore can develop reading habit for children in Bandung. Third,
the bookstore is not just selling books but also offering some programs
for children, which are “Story Time”, “Art and Craft Day”, and “Puppet
Show”. The programs can attract customers to come and buy books.
These kinds of program have never been done before in any
bookstore in Bandung. John Hitchin as the author of “Planning the
Opening and Running of a Bookshop” believes that special events for
regular customer – who would be „invited‟ to attend, will make the
bookshop more interesting (par. 25). Fourth, it takes place near
Indonesian and international schools and preschools. As Hitchin says,
“The presence of identifiable groups of purchases is also important:
schools…” (par.28). Next, the bookstore sells a great deal collection of
books, which means it sells many kinds of book both imported and
non-imported ones. The last but not least, the employees are
passionate about selling books and like children. It is true as John
Hitchin says, “For the opening of bookshop should include keen well
informed staff anxious to help customer” (par. 15).
5
Maranatha Christian University
The weakness of CT is the prices of books are expensive and the
bookstore only has limited customers. For imported books, it costs
between 50,000 – 200,000 (IDR) and for non-imported books is
between 18,000 – 85,000 (IDR). The second weakness is the limited
customers, which means the bookstore only sells books for children.
For example, there is a family who love books and prefer to go to
Gramedia, which sells many kinds of books for various ages than to
CT, which sells books only for children.
There is one opportunity of CT I have found. The place of the
bookstore is near Indonesian and international schools and
preschools. It means the location is easy for the customers to reach.
For example, after school time, children can reach the bookstore in
few minutes and join the programs.
I have found two threats for my business. There are some well
known bookstores in Bandung such as Gramedia, Toko Gunung
Agung, Kharisma, Periplus, Rumah Buku, Toga Mas, Albane and
many more. These bookstores have customers‟ trust that make
customers always come to their bookstore. It means CT has to
compete with other bookstores that have many experiences in selling
for many years until now.
Based on description of the background of the study, the bookstore
will be a feasible and profitable business one. By knowing the
strengths, weaknesses, opportunity, and threat the bookstore could be
run.
6
Maranatha Christian University
BIBLIOGRAPHY
Anwaruddin. Personal interview. August 6, 2009.
Yen Nan. Personal Interview. October 5, 2009
Printed Source
Hilton, Ronald W. Managerial Accounting 9th edition. New York: McGrawHill/Irwin, 2002
Hughes, Robert James, and Jack R. Kapoor. Introduction to Business 9th
edition. New Jersey: South-Western Cengage Learning, 2010
Kotler, Philip. Marketing Management 11th edition. New Jersey: Pearson
Education, Inc., 2003
Mowen, Hansen, and Thomson. Managerial Accounting 8th edition. New
Jersey: South-Western Corporation, 2007
Noe, Raymond A et al. Human Resource Management. New York:
McGraw-Hill Companies, Inc., 2000
Robbins, Stephen. Organizational Behavior 9th edition. New Jersey:
Prentice Hall International, Inc., 2001
Rowbotham, Frank, Masoud Azhashemi, and Les Galloway. Operational
Management in Context. Oxford: Butterworth-Heinemann,
2007
Maranatha Christian University
Scott, David F, et al. Basic Financial Management 8th edition. New Jersey:
Prentice Hall International, Inc., 2002
Wigfield, A., and Guthrie, J.T. “Relations of Children’s Motivation for
Reading to the Amount and Breadth of Their Reading.” Journal of
Educational Psychology Sept. 2000: 420 – 432
Electronic Source
Ansori, Mohammad Hasan. “Consumerism and the Emergence of a New
Upper-Middle Class in Globalizing Indonesia.”
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