Prospective Careers for Graduates

CATALOG 2017/2018
BINUS UNIVERSITY

Communication
Introduction
The Bachelor program in Communication at BINUS UNIVERSITY INTERNATIONAL offers three streams:
Journalism, Public Relations, and Entertainment Communications. The program provides an extensive
knowledge of digital and non-digital communication skills, practices, and technologies as an integral part of
creating an efficient message to the target audience in an expanding new media, as well as social, cultural, and
ethical knowledge to create responsible communication methods. The program works closely with some of the
most prominent companies in their fields, partnering with local and international organizations, to offer students
maximal exposure to a real work environment. Students will receive extensive opportunities to develop their
presentation and consultancy skills and gradually become increasingly exposed to partner organizations.
The program is completed over the course of four years, during which basic communication skills courses are
offered in the first year. During the first year, all students will have a multitude of opportunities to meet industry
specialists from Public Relations, Journalism, or the Entertainment background, as well as visit a variety of
businesses and creative work spaces, in order to orient themselves in their industry and their prospective job
choices, Students’ works will be showcased across a variety of social media, with the aim to gain prominence
and a community following in their field of interest. In the following three years, students will build on their prior
knowledge to develop creative, critical, and contextual thinking, as well as social, cultural, and media business
knowledge.


Vision
BINUS UNIVERSITAS INTERNATIONAL’s Communication Program strives to create the most prominent
students in their field in Asia, producing innovative and creative leaders in this fast growing industry worldwide.

Mission
The Communication Program endeavors to educate creative, innovative, and passionate students from diverse
backgrounds, by providing international quality education and industry connections early on during their studies,
in order to generate highly skilled communication specialists for a variety of competitive positions in the industry.

Program Objectives
The objectives of this program are:
1.

To provide students with social and cultural knowledge, critical thinking, and technical skills to produce
effective messages to the audience.

2.

To prepare students to keep updated with and utilize Information and Communication Technologies (ITC)

and other alternative new media technologies.

3.

To prepare students to have effective communication skills in both written and verbal forms in the media
industry on a variety of different platforms, such as interpersonally, through social media or traditional media
(such as radio and television).

4.

To complement students with leadership, entrepreneurship, and management skills, as well as the ethics
required to be a socially aware and responsible professionals in the global media industry.

5.

To prepare students with knowledge and skills to be innovative, creative, and passionate for continuous
improvements in the media industry.

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BINUS UNIVERSITY


Student Outcomes
Upon completion of the 4-year program, students should be able to:
1.

Explain, analyze, and integrate different communication forms and elements in the media production
process.

2.

Apply and organize media production as a journalist, public relations officer, and entertainment organizer or
agent.

3.

Classify and analyze professional communication methods and apply performance strategies based on

4.

Explain and analyze the social, cultural, and behavioral theories related to communication.


5.

Use current tools, techniques, and technology necessary for media and communication related activities.

6.

Communicate effectively in conducting all aspects of communication and media related activities in written

theories in communication.

and verbal forms.
7.

Demonstrate entrepreneurship and management knowledge in the media and communication industry.

8.

Perform effective leadership and teamwork skills as a journalist, public relations officer, and entertainment
organizer or agent.


9.

Apply principles of ethics in media production.

10. Apply creative thinking in journalism, public relations, and entertainment for continuous improvements in the
media industry.
11. Solve problems and formulate solutions related to journalism, public relations, and the entertainment
industry.

Prospective Careers for Graduates
A wide range of career opportunities in the media industry are introduced, in which students will be prepared
throughout their four years of study. Many graduates have received jobs in prominent publishing agencies, often
securing their positions already during their internship periods, or being employed within the first three months
after graduation. Even in the first year of study, students will have weekly guest speakers, many of whom are
prominent in the Public Relations, Journalism, or Entertainment industries. The integrated curriculum is designed
and developed to support students in building on their knowledge in communication theories as well as the
practice of communication while keeping engaged in the expanding media and communication industry.
Most of all, the first year of study is designed for students to be exposed to such a large number of guests and a
variety of locations, so consequently students can form opinions about what their future careers might be, early

on. Assignments are generally designed to mimic real life work projects and prepare students to network, pitch,
and consult confidently in their chosen disciplines.
The Communication Program provides an internship program for each student wherein the student may conduct
real projects as practical studies within industrial contexts. The program develops the students’ ability to be
involved in professional practices, and possess ethical and organizational responsibilities. Furthermore, the
industrial internship program provides students with real experiences in the workplace and teaches them to cope
with the work environment. In addition, a series of study/field trips to visit professionals and industries will be
conducted to give good grounds for having a broad overview of the industry. These experiences support
individual career aspirations and may provide social and professional networks.
The graduates of the Communication Program are expected to be ready to work in the media, or gain positions in
corporate or entrepreneurial public relations and entertainment industries. The graduates will be able to work for

CATALOG 2017/2018
BINUS UNIVERSITY

television, radio, Internet news agencies, public relations, and advertising agencies. BINUS UNIVERSITY
INTERNATIONAL also provides career support for students by disseminating information on the latest job
vacancies, internships, and workshops. This support service can be accessed from www.binuscareer.com.

Awards/Degree



Sarjana Ilmu Komunikasi (S.I. Kom – Bachelor of Communication)



Bachelor Degree from a partner university

Major and Stream
Study Program

Degree

Partner

Single

Title

Double


Title

Journalism



S.I.Kom



S.I.Kom. & BA. (HONS)

Northumbria

Public Relations



S.I.Kom




S.I.Kom. & BA. (HONS)

Northumbria

Entertainment Communications



S.I.Kom.



S.I.Kom. & BA. (HONS)

Northumbria

Title: S.IKom (Sarjana Ilmu Komunikasi)

B.A (Hons) (Bachelor of Arts (Honors))
The three programs provide an extensive knowledge of communication theories, practices, and technologies in
the growing media industries. We focus on student-centered learning to explore students’ individual potentials.
The students will be taught by leading names in media and communications. They will also have the opportunity
to collaborate with industry professionals in journalism, public relations, and entertainment fields. Students will
develop skills that they can use in the media industries or elsewhere. Our recent graduates are now working as
journalists in television, in print and online media, as PR and advertising practitioners, as communication
consultants, as photographers, as social media strategists, and as entrepreneurs.
Journalism
The program provides theories and practices in all aspects of journalism: writing, interviewing, reporting, editing,
broadcasting, basic photography, and videography. The students who take this program will receive a Bachelor’s
Degree upon completing their studies in the Journalism stream.
Public Relations
The program provides theories and practices in all aspects of public relations; writing for public relations, creating
campaigns and projects, and conveying messages to the public. Students who take this program will receive a
Bachelor’s Degree upon completing their study in the Public Relations stream.
Entertainment Communications
The program provides theories and practices in all aspects of entertainment communications: planning and
creating events, writing for the entertainment industry, and doing event promotions. The students who take this
program will receive a Bachelor’s Degree upon completing their study in the Entertainment Communications

stream.

Teaching, Learning, and Assessment Strategies
The teaching and learning processes are conducted through creative lectures, which encompass creating real life
projects (such as working on consultancy problems for real companies), practical demonstrations and workshops
by industry experts, as well as field trips and public presentations. Assignments are in many cases produced by

CATALOG 2017/2018
BINUS UNIVERSITY

using write-ups, as well as audio tapes and self-produced videos, which will be posted to a variety of social media
platforms. The program relies heavily on teamwork between students and often other programs, requiring
students to mimic real life work environments. Some of the assignments may be evaluated partially through peer
assessments.
It is the responsibility of the lecturer of a particular course to facilitate all students’ learning in the course, which
can be assisted by a tutor, if necessary. By having qualified lecturers and guest lecturers from the industries, the
students will be able to gain knowledge from both sides, i.e. theoretical and practical frameworks, through an indepth analysis of communication studies, studio works, and individual/group work projects.
Learning will be an exciting experience for students as they are provided with excellent facilities, such as a state
of the art auditorium, screening room, and editing lab facilities. Students may also be able to collaborate with
Binus TV, based in the Anggrek Campus, where they can receive extra training on editing and broadcasting, as
well as create English speaking programs. With a good quality library, the students will be able to access books
and films for references and research activities.
Much of the course-work is assessed through a variety of assessment tasks such as reports, presentations,
assignments, examinations, individual and group projects, and the final thesis. The feedback of a given
assessment is given in the class/tutorial, embedded in the scoring rubric/assessment criteria sheet, and/or
separate feedback forms. The complexity of the course content in designing problem-solving methods is
introduced at different levels of the students’ studies. A written thesis report must be submitted in year 4
(semester 8).

Study Completion Requirements
Major in Graphic Design and New Media
To complete a major in Communication at BINUS UNIVERSITY INTERNATIONAL, students must complete a
minimum of 146 SCUs (academic credits).
Sem

1

2

Code

Course Name

SCU

ENGL6218

Academic English I

2

ENTR6091

Project Hatchery

2

COMM6377

Introduction to Communication

4

COMM6378

Photography & Basic Videography

2

COMM6379

Public Speaking and Performing

8

COMM6164

Creative Writing

2

STAT8067

Business Statistics I

2

COMM6394

Introduction to Sociology & Anthropology

2

COMM6012

Theory of Communication

4

COMM6014

Theory of Mass Communication

4

COMM6009

Introduction to Political Science

2

COMM6099

Intercultural Communication

4

SOCS6012

Social Change and Globalization

2

Total

20

20

CATALOG 2017/2018
BINUS UNIVERSITY

Sem

3

Code

Course Name

CHAR6013

Character Building: Pancasila

2

ENTR6094

Design Driven Entrepreneurship

3

PSYC6151

Introduction to Psychology

2

COMM6245

6

ENTR6095

Introduction to PR & Creative Advertising
Introduction to Journalism & Interview
Techniques
Media Business and Entrepreneurship

CHAR6014

Character Building: Kewarganegaraan

2

ENGL6172

Academic English II

3

COMM8101

Philosophy of Communication

2

COMM6019

Public Opinion

2

COMM6129

Organizational Communication

4

COMM6098

Human Relations in Communication Context

4

COMM6396

Marketing Communication

2

COMM6246

4

SCU

23

6
4

RSCH6067

Quantitative & Qualitative Research Methods in
Communication Context
Mass Communication Research Methods

CHAR6015

Character Building: Agama

2

LANG6030

Indonesian

4

RSCH6008

Total

23

4
2

Streaming: Journalism

5

COMM6247

Broadcast Journalism and Reporting

6

COMM6248

New Media & Newsroom Management

6

COMM6249

Investigative Journalism

2

Streaming: Public Relations
COMM6250

Creative Agency Industry

2

COMM6251

Crisis Communication and Media Relations

6

COMM6252

Public Relations Publication

6

22

Streaming: Entertainment Communication
COMM6253

Entertainment Networking & Negotiation

8

COMM6254

Design & Promotion

6

6

Enrichment Program II

16

16

7

Enrichment Program II

16

16

8

COMM6188

6

6

Thesis

TOTAL CREDITS 146 SCU
th

th

Enrichment Program I (6 Semester) & Enrichment Program II (7 Semester):
-) Students will take one of the enrichment program tracks (off campus).

CATALOG 2017/2018
BINUS UNIVERSITY

Enrichment Track Scheme
Track
1
2
3
4
5
6
7
8
9
10
11
12
13
Note:
I:
RS:
ENTR:
CD:
SA:
Other:

I

RS

Semester 6
ENTR CD SA

Other

v
v
v

I

RS

Semester 7
ENTR CD SA

Other

v
v
v

v
v
v

v
v
v
v
v
v
v
v
v

v
v
v
v
v
v

v

v

Internship
Research
Entrepreneurship
Community Development
Study Abroad
Program’s specific needs

Note:
Students can choose one of the existing tracks.

Enrichment Internship Track
Code

Course Name

SCU

COMM6256

Media Industry

8

COMM6257

Communication and New Technology

4

COMM6258

Event and Networking Management

4

Total

16

Enrichment Research Track
Code

Course Name

SCU

RSCH6063

Research Exposure

8

RSCH6253

Communication Research in Media

4

RSCH6254

Scientific Writing in Communication

4

Total

16

Enrichment Entrepreneurship Track
Code

Course Name

SCU

Total

Enrichment Program I
ENTR6092

Business Model Innovation

8

ENTR6096

Creative Business Planning

4

ENTR6097
Managing Teams and Cultures
Enrichment Program II

4

ENTR6093
ENTR6098

Sustainable Startup Creation
Business Networking

8
4

ENTR6099

Business Story Telling

4

16

16

CATALOG 2017/2018
BINUS UNIVERSITY

Enrichment Community Development Track
Code

Course Name

CMDV6020

Community Development

SCU
8

COMM6260

Cultural Studies

4

COMM6242

Digital Publication

4

Total
16

Enrichment Study Abroad Track*
Code

Course Name

SCU

Total

Enrichment Program
GLOB6085

Elective Course for Study Abroad 1

4

GLOB6086

Elective Course for Study Abroad 2

4

GLOB6087

Elective Course for Study Abroad 3

4

16

GLOB6088
Elective Course for Study Abroad 4
4
*) Elective courses for study abroad will be transferred to BINUS UNIVERSITAS INTERNATIONAL’s SCUs
based on the transferred credit policies.

The Table of Prerequisite Courses for Communication
Subject
COMM6099
RSCH6067
COMM6247
COMM6248

Intercultural Communication
Mass
Communication
Research Methods
Broadcast Journalism and
Reporting
New Media and Newsroom
Management

SCU

Smt

4

2

Prerequisite
COMM6377

2

5

RSCH6008

6

5

COMM6246

6

5

COMM6246

LANG6030

Indonesian

4

5

COMM6246

COMM6249

Investigative Journalism

2

5

COMM6246

COMM6251

Crisis Communication and
Media Relations

6

5

COMM6245

COMM6252

Public Relations Publication

6

5

COMM6245

Introduction to Communication
Quantitative and Qualitative
Research
Methods
in
Communication Context
Introduction to Journalism &
Interview Techniques
Introduction to Journalism &
Interview Techniques
Introduction to Journalism &
Interview Techniques
Introduction to Journalism &
Interview Techniques
Introduction to PR & Creative
Advertising
Introduction to PR & Creative
Advertising

SCU

Smt

4

1

4

4

6

3

6

3

6

3

6

3

6

3

6

3