Listed and traded on the Indonesia Stock Exchange
Corporate Update April 2013 PT Media Nusantara Citra Tbk. Listed and traded on the Indonesia Stock Exchange STOCK CODE: MNCN www.mncgroup.com
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www.mncgroup.com Section 1 Indonesia’s Media Industry Update Section 2 Table MNC Update of Content Section 3 Financial Update MNC
Section1 Indonesia’s Media Industry Update www.mncgroup.com
Macro drivers support industry growth Population (2011) A Young Population : 80% - Below 50yr What are the macro drivers?
3%
Millions
A large & young population
13% 1.348
29% 1.198
200mn people below age of 50
A rising middle class
250
69
29
23
96
29%
by domestic consumption
26%
0-14 15-29 30-49 50-69 70+
36mn TV householdSource: MPA 2011 Source: Indonesia Bureau of Statistics 2012
Only 4% of population has Completed Education Level Monthly Household Expenditure (Rp1,000) university degrees
University
E <600 A1 3500
Academy 4%
NA
3% 22%
5% 6%
A2 2501-Indonesians prefer to watch TV 3500 D 601-
9% 900 than to read, watching 5 hours
13%
Senior High of TV per day.
29%
B 1751- 2500 C2 901- 20%
1250
Elementary
21%
23%
C1 1251-
Junior High
1750
19%
26% Source: Indonesia Bureau of Statistics 2012 Source: Nielsen Media Research
Source: Media Partners Asia 2012 In USD billion
Asia Pacific Net Adspend Growth (2011-2013F) 2011 2013F
2011 2013F
Media Partners Asia forecasts net ad spend growth of 15.8% in 2013 Growth is among the highest in the region
Indonesia’s ad spend is growing from a small base; we expect growth to be sustainable Indonesia’s ad spend growth highest in region
Asia Pacific Net Adspend (2011 – 2013F)
$5.000 $10.000
$12.000 Indonesia Thailand Philippines
Net Adspend as a Percentage of GDP (2011) Source: Media Partners Asia 2012
In USD/spot
0,9% 0,7%
0,7% 0,6%
0,6% 0,5% 0,5%
0,4% 0,4% 0,3% 0,3% 0,3%
0,3% 0,2%
Price of 30 seconds prime time spot in the region
Net adspend as % of GDP is the lowest in the region indicating solid growth potential The price for a 30 seconds prime time spot is cheap compare to other ASEAN countries
Well Positioned in a Conducive Growth Environment
Industry Dynamics
Prime time advertising slots are limited; strong demand for advertising Local brands have been aggressive in advertising to compete with multi national companies We expect automotive and financial companies to increase TV advertising budget
Limited supply: Only 10 FTA TV stations Demand (More brands advertising on TV)
3% 10% 41% 24%
MNC Group EMTEK Trans Corp Visi Media Other
22% Source: Nielsen Prime time all demographic Feb 2013
Low Penetration Rates in Key Segments
Asia Pacific TV Penetration of Total Households (2010F-2014F)
5,7 5,8
Millions Internet Household Penetration in Indonesia Newspaper Circulation in Indonesia
2010F 2011F 2012F 2013F 2014F
30,2%
23,7% 27,1%
18,0% 20,5%
2010F 2011F 2012F 2013F 2014F
5,9 6,0 6,0
100% 100% 100% 99%
98% 97%
Korea Japan Singapore Hong Kong Malaysia Australia China Thailand Taiwan Vietnam Philippines India Indonesia 2010F 2014F
62% 59%
84% 78%
94% 92%
98% 95%
56% 100% 100% 100% 100% 100%
76% 61%
91% 84%
94% 93%
Source: Media Partners Asia 2010 Source: Media Partners Asia 2010
Indonesia’s Media Advertising Market Share
Given the infrastructure constraint, TV is the only medium to reach a mass audience. TV advertising is expected to maintain a dominant market share
Online advertising to take market share from Newspaper and Magazine 2012
2016F
Online; 3.6% OOH; 2,2%
OOH; 2,0% Radio; 1,2% Radio; 1,5%
Online; 6,5% Magazine; 2.9%
Magazine; 2,4% Newspaper,
Newspaper, 20.7%
17.5% TV; 69.1%
TV; 70,4%
Source: Media Partners Asia 2012
The Largest Integrated Media Company in Indonesia Sindo Media Others Content Free-To-Air TV
Local TV MNC Star Media Network Tabloid & Tabloid & Radio Pictures Nusantara Magazine Magazine RCTI MNCTV Global TV MNC Newspaper Networks MNC Channels National & Regional Radio News Portal
More channels will be added Sindo Weekly
Content library contains more than 130,000 hours and increasing by
Our 4 key growth drivers
RCTI, the #1 TV station, will drive the overall industry growth Successfully turned around MNCTV; higher ad rates to follow. Focus to improve ratings at Global TV 17 exclusive channels on MNC Skyvision to generate ad revenue Rebrand 38 local TV stations as 4th national TV “SINDO TV”, launching Q2 13
MNC ad revenue growth outperforming the industry Potential for ad rates increase Opportunity for ad rate increases Dominant TV Player in Indonesia
RCTI has consistently been the # 1 TV station in 100% Indonesia since its inception in 1989.
65% RCTI, MNC TV and Global TV cumulatively
31% control 40% audience share during prime time
In 2012, our group experienced 22.0%
Competitor MNC TV Global TV
advertising revenue growth, outperforming the industry growth rate of 15.5%, driven by RCTI 2012 advertising revenue growth and MNC TV
Change in programming strategy paid off at MNC TV. Viewership ranking jumped to #2 in 2012 from #6 in 2011. We see considerable scope for increased advertising revenue at MNCTV as ad rates are still much lower compare to RCTI
22,0% Focus is now to turnaround Global TV
15,5% MNC Group Industry Peers
Content is King
Creating the best content is our top priority
Content is the only way to capture audience share and monetize advertising dollars
Indonesians love “Sinetrons” and we broadcast many of the top drama series We have licensed popular International programs such as Master Chef, Indonesia Idol and X Factor
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.
” “Content is King” by Bill Gates in 1996
Primetime Nielsen TV stations ranking Dec 2011* Feb 2013* Share Share
1 RCTI ABC
7.3
Exclusive programming with top Hollywood studios More than 120,000 hours of content library and increasing by more than 15,000 hours annually We also have 16 MNC branded Pay TV Channels.
These channels are integral to our content strategy
1.9 Rank Station Target Audience
2.0
10 MetroTV AB
3.7
3.2
9 TVOne ABC
6.1
6.1
8 GTV ABC
6.7
5.9
7 ANTV ABC
11.7
21.9
6 IVM ABCD
11.0
Source: Nielsen Monthly Prime Time All Demographic Audience Share
5 TransTV ABC
11.0
10.4
4 MNCTV ABCD
12.6
13.3
3 Trans7 ABC
14.2
14.4
2 SCTV ABCD
24.3
10.4
MNC’s TV Programs Dominate in all Genre Number of MNC’s Programs in the Top 20 for National FTA TVs (January to December 2012) All Programs Housewives 16/20
14/20 Sports Series 16/20 14/20 Talent Search Animation 15/20 20/20
Source: Nielsen
MNC Drama Series occupied 7 out of 10 spots Top 10 Drama Series in 2012 Station Rating Share
15.7
15.2
3.8
IVM
10 TUTUR TINULAR
16.3
3.8
9 RADEN KIAN SANTANG MNCTV
18.0
3.8
8 TENDANGAN SI MADUN SEASON 2 MNCTV
15.3
3.9
7 LOVE IN PARIS SCTV
1 TUKANG BUBUR NAIK HAJI THE SERIES RCTI
5.2
6 FATHIYAH MNCTV
15.9
4.1
5 BINAR BENING BERLIAN RCTI
17.2
4.3
4 SEPARUH AKU RCTI
19.8
4.4
3 SI BIANG KEROK CILIK SCTV
16.4
4.6
2 TENDANGAN SI MADUN MNCTV
21.7
4.1
Other Top Reality TV Series
The most comprehensive Pay TV Channels lineup
We have the most comprehensive Pay TV channel lineup in Indonesia Our customers prefer local content Producing content in Bahasa Indonesia is our competitive advantage
We generate subscription revenue and advertising revenue Sports Movies Lifestyle News Entertainment Kids Soon Local content means it is the leader in its Pay TV category
Pay TV Channels to drive ad revenue for MNCN
MNCN has produced and packaged 14 Pay TV channels exclusively for MNC Sky Vision. In return MNCN receives 100% ad revenue 22%
MNC Sports, MNC Entertainment, MNC News
MNC Channels
and MNC Business are # 1 ranked in their
Rest of market
respective categories versus International 78% peers
In 2013, we will add 4 more channels: MNC Food & Travel, MNC Kids, MNC Home and MNC Wedding
We expect MNC Channels to generate meaningful advertising revenue as subscribers grow
Strong Market Position with
Superior Content Capabilities (cont’d)
Strong Presence in Print Media
Leading Radio Stations in Indonesia
In 5 years following the launch in 2005, Seputar Indonesia has become the 2nd largest newspaper in Jakarta and the 3rd largest in Indonesia The remaining 5 of the top 6 newspapers in Indonesia have been in circulation for more than 30 years on average Tabloids / magazines published by us are popular among readers
1 RDI 4.007.000 2 BENS 3.075.000 3 GEN FM 3.031.000 4 MEGASWARA 1.953.000 1 ARH GLOBAL 747.000 2 MUSTANG 579.000 3 PRAMBORS 443.000 4 99ERS FM 352.000
4 SMART < 1.000
Source: Nielsen Media Index, figures refer to circulation in Jakarta only Wave #4 2010 Total Audience in Jakarta 1 SINDO RADIO 472.000 2 DELTA 159.000 3 PAS 149.000
36 radio stations in 4 different formats consistently ranked #1 or 2 in their respective genres / targeted audience
- Sindo Radio - #1 news station
- Radio Dangdut Indonesia - #2 station for middle / low income segments
- ARH Global - #1 choice amongst young listeners
- V Radio
– female radio station- Genie is the third largest tabloid by readership
1294 427
Bisnis Indonesia
Republika Media Indonesia
Koran Tempo
38 Kompas Seputar Indonesia
117
169 128
Highly Qualified and Experienced Management Team
HaryTanoesoedibjo
CEO, MNC Group
Group President & CEO of MNC since March 2004 Founding shareholder and Group Executive Chairman of PT Bhakti Investam aTbk. since 1989 Currently holds positions in several other companies, including Group President & CEO of PT Global Mediacom Tbk. since
21 years of relevant
2002, President Commissioner of RCTI since 2008, President Commissioner of PT MNC Sky Vision (Indovision), President
experience
Commissioner of Media Nusantara Informasi since 2008, President Commissioner of MNC Networks since 2008, President Commissioner of MNC Pictures since 2007, and many other companies within MNC Media and Bhakti Investama Group
MBA degree from Ottawa University, Canada Bachelor of Commerce (Honors) degree from Carleton University, Ottawa, Canada
Agus Mulyanto
Director Director of MNC since 2006 and a member of the Board of Commissioners of RCTI since 2008 President Director, Senior Executive and a member of the Board of Directors of PT Surya Citra Televisi from 1989 to 2003 Doctorate of Philosophy in Telecommunication Engineering, University of Wisconsin, Madison, USA (1982)
21 years of relevant
Master of Science degree in Telecommunication Engineering with a Minor in Business Management from the University of
experience
Wisconsin, Madison, USA Degree in Electrical Engineering majoring in Telecommunication from Sepuluh Nopember Institute of Technology (ITS), Surabaya
Oerianto Guyandi CFO, MNC Group Director of MNC since 2009 and Group CFO since 2008. Also CFO of PT Global Mediacom Tbk.
Previously held several important positions such as Director/Vice President Director in PT MNC Sky Vision, PT Rajawali Citra Televisi Indonesia, and PT Global Informasi Bermutu 21 years of relevant Started his career in Public Accounting Firm Prasetio Utomo & Co. (Arthur Andersen) and Salim Group experience Bachelor degree in Economy in Accounting from the University of Indonesia and a Bachelor degree in Agricultural Engineering from Institute Pertanian Bogor in Indonesia
Nana Puspa Dewi
Director Joined MNC in 2007 after spending 21 years in the consumer goods industry with major FMCG companies such as Procter & Gamble, Mars Inc., Mayora and Cadbury
Held different positions from Management Trainee, Brand Manager, GM Marketing, Country Manager and her last position
24 years of relevant prior to joining MNC was as Managing Director in Cadbury Indonesia
experience Has many years of experience in market research, sales & marketing and general management Degree in Economy in Management from Udayana University, Indonesia
4,86 1,43
12M 2010 to 12M 2012 Solvency Metrics
12M2011 Audited
12M2010 Audited
43% 50%
Debt / Core EBITDA Debt / Equity Core EBITDA / Interest Core EBITDA Margin Core EBITDA Margin TVs Core EBITDA Margin RCTI
0.30x 10% 55.83x 38%
11.66x 33% 40% 51%
33% 41% 0.47x 12%
1.12x 30% 6.60x 30%
IDR trillion
12M 2010 to 12M 2012 Financials
8,20 5,44 5,39
12M 2012 (Audited)
Financial Performance from 12M 2010 (Audited) until
12M2012 Audited
12M2011 Audited
12M2010 Audited
7,29 Revenue Core Ebitda Total Assets Equity
2,37 8,96
6,83 6,26
1,79 8,80
12M2012 Audited
Segmental Overview – Revenue
12M 2012 (Unaudited)
12M 2011 (Audited) Split by TV Network Split by TV Network
82% 3%
1% 8%
3% 3% Tv Station Print Ads Radio Ads Non Ad Revenue
VAS Content
57% 29%
14% RCTI MNC TV GTV
61% 24%
15% RCTI MNC TV GTV
78% 3% 1%
6% 10%
2% TV Station Print Ads Radio Ads Non ad Revenue
VAS Content
Segmental Overview – Core EBITDA
93% 1%
0% 1% 5% 0%
TV Station Print Ads Radio Ads Non ad Revenue
VAS Content
12M 2012 (Audited)
12M 2011 (Audited) Split by TV Network Split by TV Network
65% 27%
8% RCTI MNC TV GTV
95% 1%
0% 0%
3% 1% TV Station Print Ads Radio Ads Non ad Revenue
VAS Content
61% 24%
15% RCTI MNC TV GTV
Financial Performance – 12M 2012 (Audited) Revenue Breakdown 12M 2011 & 12M 2012
12M 2012 (Audited)
35% 40% Net Income 1,070 1,657 55%
33% 38% Total EBITDA Margin
Core EBITDA 1,791 2,375 33% Total EBITDA 1,863 2,518 35% Core EBITDA Margin
Content 93 197 111% Value Added Services 536 217 -60% Others 343 500 46% Operating expenses 3,808 4,050 6%
12M 2012 %chg Revenue 5,390 6,265 16% Advertising 4,418 5,351 21%
12M 2011
IDR billion
12M 2011 (Audited) +16% +35% +55% +33%
85% 3%
3% 8%
2% 10%
12M 2012 Audited 82%
12M2011 Audited
Revenue Core EBITDA Total EBITDA Net Income
2.518 1.657
6.265 2.374
1.863 1.070
5.390 1.791
Advertising Content Value Added Service Others
6%
Thank You