c6144121268d9466c548816594c112f3



Sales grew by 9.2% compared to preceding year.



Domestic sales grew by 10.6% y-o-y driven by fast-moving
products which became focus products in 2016.



Export sales recorded single digit growth, grew by 5.2%
compared to previous year due to unstable economic and
political condition in some export destination countries.



Export sales started to show improvement in 2nd semester. It
is expected that this recovery in export sales can be attained in
2017.




Hairstyling category grew by 17.3% in 2016 compared to
previous year, thanks to GATSBY Styling Pomade which had
excellent performance during 2016.



Net income were recorded at Rp 162.06 billion or decreased by
70.2% compared to 2015. The decrease was due to in 2015
there was gain from the sale of land and building of the
Company’s office and factory in Sunter, North Jakarta.

Statements of Income
FY2016

FY2015

Balance


%Growth

2,526,776
1,543,337
983,439
747,585
235,854
162,060
150,724
806

2,314,890
1,436,978
877,912
659,232
218,680
544,474
541,116
2,708


211,886
106,359
105,527
88,353
17,174
-382,414
-390,392
-1,902

9.2%
7.4%
12.0%
13.4%
7.9%
-70.2%
-72.1%
-70.2%

Dec 31, 2016


Dec 31, 2015

Balance

%Growth

1,174,482
1,010,619
2,185,101
223,305
178,637
1,783,159
2,185,101
951,177
201,066,667

1,112,673
969,424
2,082,097
222,931

144,295
1,714,871
2,082,097
889,742
201,066,667

61,809
41,195
103,004
374
34,342
68,288
103,004
61,435
201,066,667

5.6%
4.3%
5.0%
0.2%

23.8%
4.0%
5.0%
6.9%

Rp Billion

FY2016

FY2015

Balance

%Growth

Capital Expenditure

136,636

137,956


-1,320

-1.0%

Rp Billion

Net Sales
COGs
Gross Profit
Operating Expenses
Operating Income
Net Income
Comprehensive Income
Basic Earnings per Share (in Rp)

Statements of Financial Position
Rp Billion

Current Assets

Noncurrent Assets
Total Assets
Current Liabilities
Noncurrent Liability
Equity
Total Liabilities & Equity
Net Working Capital
Issued Shares (in number of shares)

Statements of Cash Flows

Net Sales by Geographical Segment
FY2016

FY2015

Balance

%Growth


1,876,299

1,696,775

179,524

10.6%

650,477

618,115

32,362

5.2%

2,526,776

2,314,889


FY2016

FY2015

Balance

%Growth

Men's

1,332,837

1,093,636

239,141

21.9%

Women's


1,160,504

1,172,548

-12,044

-1.0%

33,435

48,706

-15,272

-31.4%

2,526,775

2,314,950

FY2016

FY2015

Balance

%Growth

Hair Care

1,053,480

898,431

155,049

17.3%

Fragrance

633,261

564,333

68,928

12.2%

Skin Care & Make Up

811,194

811,214

-20

0%

28,841

40,912

-12,070

-29.5%

Rp Billion

Domestic
Export

Net Sales by Category
Rp Billion

Others

Net Sales By Segment
Rp Billion

Others

25.7%

74.3%

Domestic

Export

633.261

12.2%

564.333

811.194

0.0%

811.214

17.3%
1.053.480

898.431

FY2016

FY2015

Hair Care

Skin Care & Makeup

Fragrance

!

"

The year 2017 is the first year of the Stage 5 of the 3-Year Middle Range Management
Planning (MID-5) which will end in 2019. The theme which will be used in MID-5 is Challenge,
Change, Innovation (Continuously Performing). For that purpose, the Company will make
effort to achieve this target by strengthening sales, domestic and international, through
development of new products, expansion of distribution area, productivity improvement, and
identification of new business categories which can support the Company’s expansion.

#
“#

$
*+,

%&'()



-

As the biggest contributor, hairstyling products still being the darling of
this category. Recorded, during the year of 2016 hairstyling products
grew double digit compared to previous year which was supported by
GATSBY Styling Pomade. In addition, based on Nielsen data, the
Company’s hairstyling products gain market share from 83% to 86%.
Therefore, to support this category the Company had launched GATSBY
Styling Pomade in sachet on 3Q16 while in 2017, the Company will
launch new pomade variants and will be more active on A&P activities.

+

./%0

Rumah Ganteng GATSBY
@JakCloth

Soba Sobi GATSBY, one of Digital
Campaign on YouTube

A&P Activities to support
GATSBY Styling Pomade

1

$

2

4- 5 3

1

3

43

1



Competition is getting stiffer in this category. Thus performance of
skin care & makeup products quite stagnant throughout 2016.
Looking at this situation, during 2016 the Company keep an effort
to strengthen the A&P activities. Amid tighter competition in this
market, in 2Q and 3Q 2016 the Company launched PIXY UVW TWC
Cover Smooth (Base Makeup) and PIXY Lip Cream.

+

./%0

New Product : PIXY Lip Grand Launching PIXY
Cream
Cover Smooth

Meet & Greet with Beauty
Blogger

6
“6

$

*+,

%.'.)



-7

Amid tighter competition and low consumer loyalty, fragrance category
still manage to record a double digit growth, growing by 12.2%
compared to previous year. Men’s fragrance still showing good
performance, while for female fragrance, the Company still keep an
effort to strengthen this market by launching new products. Nowadays
consumers not only concern on the scents, but also the packaging. Thus,
Pucelle EDC comes with more premium packaging (bottle packaging)
with sophisticated scents. While, to maintain kids market, the Company
had launched Chibikko which comes with Hello Kitty character.

+

./%0

Pucelle Vlogging
Competition

Pucelle School to School
Pinkredible Me

Social Media
Campaign

6
Return On Equity

31.8%
13.0%

14.0%

FY2013

FY2014

FY2015

26.2%

9.1%

10.2%

9.4%

FY2016

FY2013

FY2014

FY2013

FY2014

13.6%

13.7%

FY2013

FY2014

13.2%

7.4%
FY2015

2708

874

29.6%

FY2016

Rp8,527
Rp5,764

Rp6,227

FY2013

FY2014

FY2015

FY2016

Dividend Yield*

BVPS

Earning Per Share

749

EBITDA Margin

Return on Asset

Rp8,867

3.3%

3.08%
2.11%

2.36%

FY2014

FY2015

806
FY2015

FY2016

FY2015

FY2016

FY2013

FY2016

*stock price : Dec 31

CORPORATE SECRETARY/
PR-INVESTOR RELATIONS
Alia Dewi/Reza Azianur
P: 62-21-2980 9500
F: 62-21-2980 9501
E: corporatesecretary@mandom.co.id
W: www.mandom.co.id

DISCLAIMER
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and strategy, our future financial condition, and growth prospect. Forward-looking statements involve risk and uncertainty which could cause actual results
and development to differ materially from those expressed or implied in these statements. All opinions and estimations included in this report constitute our
judgement as of the said period and are subject to changhave been taken in reliance on this report will bring specific result as expectede without prior notice.
Mandom Indonesia does not guarantee that any actions, which should