PENGARUH CONTINUITY MARKETING, ONE TO ONE MARKETING DAN CO-MARKETING TERHADAP LOYALITAS NASABAH DI BANK WOORI SAUDARA CABANG BANDUNG 2
Daftar Pustaka
Abdul Baji; N.D Chandra Sekhar ; B.UMA Maheswari
“Co Branding in India ”AARJSH : VOLUME 1 : ISSUE 11 ;
MAY 2013 : ISSN :2278- 859X
Ardiyhanto D. 2011. “Analisis Pengaruh Customer
Relationship Terhadap Loyalitas Pelanggan dalan Pembelian
Sepeda Motor Yamaha pada PT. Megatama Motor di
Makassar:. Makassar (ID): Universitas Hasanudin
Ariyanti, Maya. 2006. “Manajemen Hubungan Pelanggan
Guna Memperoleh Loyalitas Pelanggan”. Jurnal Bisnis,
Manajemen & Ekonomi 7(4) :888-900
Barnes J G. 2003. Rahasia Manajemen Hubungan Pelanggan.
Yogyakarta (ID):
Boshoff, C. dan B. Gray. 2004. The Relationships Between
Service Quality, Customer Satisfaction and Buying Intentions
in The Private Hospital Industry. South African Journal of
Business Management, Vol. 35. pp.27-37.
Buttle F. 2007. Customer Relationhip Management: Concept
and Tools. Malang (ID): Bayu Media Publishing
Chan, Syafruddin. 2003. Relationship Marketing : Inovasi
Pemasaran Yang Membuat Pelanggan Bertekuk Lutut. PT
Gramedia Pustaka Utama. Jakarta.
Churchill, Gilbert A., Jr. (1996), "A Paradigm for Developing
Better Measures of Marketing
Constructs," Journal of
Marketing Research, 16 (February), 64-73, (Read pages 6468, i.e., pages 195-199 on the reprinted version) .
108
109
Gaffar, Vanessa. 2007. CRM dan MPR Hotel (Customer
Relationship Management and Marketing Public Relation) .
Alfabeta.Bandung.
Ghozali I. 2008. Structural Equation Model: Konsep, Teori,
dan Aplikasi dengan Program Lisrel 8.8. Semarang (ID):
Badan Penerbit Universitas Diponogoro.
Griffin J. 2005. Customer Loyality: Menumbuhkan dan
Mempertahankan Kesetiaan Pelanggan. Jakarta (ID): Erlangga
Hair Jr JF, Bush RP, Ortinau DJ. Marketing research: within a
changing information environment. New York (NY): McGra wHill/Irwin; 2003.
Hill, Nigel dan Jim Alexander. 2006. Handbook of Customer
Satisfaction and Loyalty Management Measurement.
Hampshire: Gower.
Kasmir 2002. Bank dan Lembaga Keuangan Lainnya Edisi
Revisi 2002. Jakarta: PT. RAJA GRAFINDO PERSADA
Kinnear, Thomas C. and James R. Taylor, 1995. Marketing
Research: An Applied Approach. McGraw Hill Text.
Kotler P, Keller K. 2009. Manajemen Pemasaran. Ed ke-13.
Jakarta (ID): Erlangga
Kotler, Philip, (2003), Marketing Management, 11th edition ,
Prentice Hall, NewJersey.
Latan, Hengky 2013. Model Persamaan Struktural Teori dan
Implementasi AMOS 21.0. Alfabeta Bandung.
Malhotra, Naresh, 2007. Marketing Research : an applied
orientation , pearson education, inc., fifth edition. New Jearsey
: USA
110
Neeraj Arora.2008. Putting
one-to-one
marketing
to
work: personalization, customization and choice. Springer
Science and Business Media 19:305-321.
Oliver, R.L. (1997) Satisfaction: A behavioral perspective on
the consumer . The McGrawHill Companies, Inc., New York.
Peter, J. and Olson, Jerry C, (1993), Consumer Behavior and
Marketing Strategy, 2nd Ed , John Willey & Son, New York
Palupi. Dyah Hasto 2005. Potret Loyalitas Konsumen 2005.
Jakarta:
SWA 02/XXI Februari.Edisi
Melinium, PT. Loji Garfika Griya Sarana.
Royse, David. et al., 2006. Program Evaluation, An
Introduction . Toronto.Thomson Books.
Robinson, J.P & Shaver, Shaver, P.R. 1974. Measure of
Social Psychological Attitudes. Michigan : Institude of
Social Research The University of Michigan.
Sekaran, uma 2003. Research Methods for business. Jhon
Willey & Sons , Inc Illinois
Shet J N, Parvatiyar A. “Customer Relationship Management:
emerging, Pracice, Process, and Discipline” Journal of
Economic and Social Research 2001; 3(2):1-34
Simamora, B. 2002. Panduan Riset Perilaku Konsumen.
Gramedia, Jakarta.
Solimun. 2002, Multivariate Analysis Structural Equation
Modelling (SEM) Lisrel dan Amos. Fakultas MIPA,
Universitas Brawijaya
Sugiyono. 2008. Metode Penelitian Bisnis. Bandung: CV
Alfabeta.
111
Teng, Lefa et al. 2007. The effects of multiple-ads and
multiple-brands on consumer attitude
and
purchase
behavior .Emerald Group Publishing Limited
Tjiptono, Fandy.1997. Strategi Pemasaran. Jakarta : Gramedia.
Widjaja, Tunggal Amin. 2008. Dasar-dasar
Relationship Management. Jakarta: Harvarindo.
Customer
Wijayanto S H. 2008. Structural Equation Model Lisrel 8.8.
Yogyakarta (ID): Graha Ilmu
WWW.bankwoorisaudara.com
WWW.ojk.go.id
Abdul Baji; N.D Chandra Sekhar ; B.UMA Maheswari
“Co Branding in India ”AARJSH : VOLUME 1 : ISSUE 11 ;
MAY 2013 : ISSN :2278- 859X
Ardiyhanto D. 2011. “Analisis Pengaruh Customer
Relationship Terhadap Loyalitas Pelanggan dalan Pembelian
Sepeda Motor Yamaha pada PT. Megatama Motor di
Makassar:. Makassar (ID): Universitas Hasanudin
Ariyanti, Maya. 2006. “Manajemen Hubungan Pelanggan
Guna Memperoleh Loyalitas Pelanggan”. Jurnal Bisnis,
Manajemen & Ekonomi 7(4) :888-900
Barnes J G. 2003. Rahasia Manajemen Hubungan Pelanggan.
Yogyakarta (ID):
Boshoff, C. dan B. Gray. 2004. The Relationships Between
Service Quality, Customer Satisfaction and Buying Intentions
in The Private Hospital Industry. South African Journal of
Business Management, Vol. 35. pp.27-37.
Buttle F. 2007. Customer Relationhip Management: Concept
and Tools. Malang (ID): Bayu Media Publishing
Chan, Syafruddin. 2003. Relationship Marketing : Inovasi
Pemasaran Yang Membuat Pelanggan Bertekuk Lutut. PT
Gramedia Pustaka Utama. Jakarta.
Churchill, Gilbert A., Jr. (1996), "A Paradigm for Developing
Better Measures of Marketing
Constructs," Journal of
Marketing Research, 16 (February), 64-73, (Read pages 6468, i.e., pages 195-199 on the reprinted version) .
108
109
Gaffar, Vanessa. 2007. CRM dan MPR Hotel (Customer
Relationship Management and Marketing Public Relation) .
Alfabeta.Bandung.
Ghozali I. 2008. Structural Equation Model: Konsep, Teori,
dan Aplikasi dengan Program Lisrel 8.8. Semarang (ID):
Badan Penerbit Universitas Diponogoro.
Griffin J. 2005. Customer Loyality: Menumbuhkan dan
Mempertahankan Kesetiaan Pelanggan. Jakarta (ID): Erlangga
Hair Jr JF, Bush RP, Ortinau DJ. Marketing research: within a
changing information environment. New York (NY): McGra wHill/Irwin; 2003.
Hill, Nigel dan Jim Alexander. 2006. Handbook of Customer
Satisfaction and Loyalty Management Measurement.
Hampshire: Gower.
Kasmir 2002. Bank dan Lembaga Keuangan Lainnya Edisi
Revisi 2002. Jakarta: PT. RAJA GRAFINDO PERSADA
Kinnear, Thomas C. and James R. Taylor, 1995. Marketing
Research: An Applied Approach. McGraw Hill Text.
Kotler P, Keller K. 2009. Manajemen Pemasaran. Ed ke-13.
Jakarta (ID): Erlangga
Kotler, Philip, (2003), Marketing Management, 11th edition ,
Prentice Hall, NewJersey.
Latan, Hengky 2013. Model Persamaan Struktural Teori dan
Implementasi AMOS 21.0. Alfabeta Bandung.
Malhotra, Naresh, 2007. Marketing Research : an applied
orientation , pearson education, inc., fifth edition. New Jearsey
: USA
110
Neeraj Arora.2008. Putting
one-to-one
marketing
to
work: personalization, customization and choice. Springer
Science and Business Media 19:305-321.
Oliver, R.L. (1997) Satisfaction: A behavioral perspective on
the consumer . The McGrawHill Companies, Inc., New York.
Peter, J. and Olson, Jerry C, (1993), Consumer Behavior and
Marketing Strategy, 2nd Ed , John Willey & Son, New York
Palupi. Dyah Hasto 2005. Potret Loyalitas Konsumen 2005.
Jakarta:
SWA 02/XXI Februari.Edisi
Melinium, PT. Loji Garfika Griya Sarana.
Royse, David. et al., 2006. Program Evaluation, An
Introduction . Toronto.Thomson Books.
Robinson, J.P & Shaver, Shaver, P.R. 1974. Measure of
Social Psychological Attitudes. Michigan : Institude of
Social Research The University of Michigan.
Sekaran, uma 2003. Research Methods for business. Jhon
Willey & Sons , Inc Illinois
Shet J N, Parvatiyar A. “Customer Relationship Management:
emerging, Pracice, Process, and Discipline” Journal of
Economic and Social Research 2001; 3(2):1-34
Simamora, B. 2002. Panduan Riset Perilaku Konsumen.
Gramedia, Jakarta.
Solimun. 2002, Multivariate Analysis Structural Equation
Modelling (SEM) Lisrel dan Amos. Fakultas MIPA,
Universitas Brawijaya
Sugiyono. 2008. Metode Penelitian Bisnis. Bandung: CV
Alfabeta.
111
Teng, Lefa et al. 2007. The effects of multiple-ads and
multiple-brands on consumer attitude
and
purchase
behavior .Emerald Group Publishing Limited
Tjiptono, Fandy.1997. Strategi Pemasaran. Jakarta : Gramedia.
Widjaja, Tunggal Amin. 2008. Dasar-dasar
Relationship Management. Jakarta: Harvarindo.
Customer
Wijayanto S H. 2008. Structural Equation Model Lisrel 8.8.
Yogyakarta (ID): Graha Ilmu
WWW.bankwoorisaudara.com
WWW.ojk.go.id