PENGARUH CONTINUITY MARKETING, ONE TO ONE MARKETING DAN CO-MARKETING TERHADAP LOYALITAS NASABAH DI BANK WOORI SAUDARA CABANG BANDUNG 2

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Gambar 2.1 Piramida Loyalitas…………………….
Gambar 2.2 Kerangka Konsep Penelitian………….

Gambar 3.1 Penetapan Sampel Penelitian………….
Gambar 4.1 Logo PT Bank Woori Saudara 1906, Tbk
Gambar 4.2 Karakteristik responden Berdasarkan
Usia…………………………………………………...
Gambar 4.3 Karakteristik responden Berdasarkan
Status………………………………………………..
Gambar 4.4 Karakteristik responden Berdasarkan
Pendidikan………………………………………….
Gambar 4.5 Karakteristik responden Berdasarkan
Pekerjaan……………………………………………
Gambar 4.6 Karakteristik responden Berdasarkan
Pendapatan………………………………………….
Gambar 4.7 Diagram Model Struktural Loyalitas….
Gambar 4.8 Diagram CFA Variabel Continuity
Marketing…………………………………………….
Gambar 4.9 Diagram CFA Variabel One to one
marketing…………………………………………..
Gambar 4.10 Diagram CFA Variabel Co-marketing
Gambar 4.11 Diagram Model Struktural Variabel
Eksogen……………………………………………..

Gambar 4.12 Diagram CFA Endogen………………
Gambar 4.13 Diagram Respesfikasi Model Struktural

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