S PEM 1103597 Table of content

DAFTAR ISI
ABSTRAK ........................................................................................................................... i
ABSTRACT........................................................................................................................ ii
KATA PENGANTAR ....................................................................................................... iii
UCAPAN TERIMA KASIH.............................................................................................. iv
DAFTAR ISI ...................................................................................................................... vi
DAFTAR TABEL............................................................................................................... 8
DAFTAR GAMBAR ......................................................................................................... ix
BAB I PENDAHULUAN ..................................................Error! Bookmark not defined.
1.1. Latar belakang .........................................................Error! Bookmark not defined.
1.2. Identifikasi & Perumusan masalah .........................Error! Bookmark not defined.
1.3. Tujuan Penelitian ....................................................Error! Bookmark not defined.
1.4. Kegunaan Penelitian ...............................................Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS ....... Error!
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2.1 Kajian Pustaka .........................................................Error! Bookmark not defined.
2.1.1 Pemasaran .........................................................Error! Bookmark not defined.
2.1.2 Konsep Bauran Pemasaran Jasa ........................Error! Bookmark not defined.
2.1.3 Promosi .............................................................Error! Bookmark not defined.
2.1.4 Integrated Marketing Communication (Komunikasi Pemasaran Terpadu)
...................................................................................Error! Bookmark not defined.

2.1.5 Public Relations ................................................Error! Bookmark not defined.
2.1.6 Marketing public relations & Marketing public relations tools ............... Error!
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2.1.7 Merek ................................................................Error! Bookmark not defined.
2.1.8 Ekuitas Merek ...................................................Error! Bookmark not defined.
2.1.9 Music branding .................................................Error! Bookmark not defined.
2.1.10 4Es of Music branding ....................................Error! Bookmark not defined.
2.1.11 Model Strategi dalam Music branding ............Error! Bookmark not defined.
2.1.12 Teori Penghubung ...........................................Error! Bookmark not defined.
2.2 Kerangka Pemikiran.................................................Error! Bookmark not defined.
2.3 Penelitian Terdahulu ................................................Error! Bookmark not defined.
2.4 Hipotesis ..................................................................Error! Bookmark not defined.
BAB III METODE PENELITIAN ....................................Error! Bookmark not defined.
3.1 Objek Penelitian .......................................................Error! Bookmark not defined.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

3.2 Metode & Desain Penelitian ...................................Error! Bookmark not defined.

3.2.1 Metode Penelitian .............................................Error! Bookmark not defined.
3.2.2 Desain Penelitian...............................................Error! Bookmark not defined.
3.3 Oprasionalisasi Variabel ..........................................Error! Bookmark not defined.
3.4 Jenis, Sumber dan Teknik Pengumpulan Data .........Error! Bookmark not defined.
3.4.1 Jenis dan Sumber Data ......................................Error! Bookmark not defined.
3.4.2 Teknik Pengumpulan Data ................................Error! Bookmark not defined.
3.5 Populasi ...................................................................Error! Bookmark not defined.
3.6 Uji Validitas dan Uji Realibilitas .............................Error! Bookmark not defined.
3.6.1 Pengujian Validitas ...........................................Error! Bookmark not defined.
3.6.2 Uji Realibilitas ..................................................Error! Bookmark not defined.
3.7 Rancangan Analisis Data .........................................Error! Bookmark not defined.
3.7.1 Analisis Desktiptif.............................................Error! Bookmark not defined.
3.7.2 Analisis Verifikatif............................................Error! Bookmark not defined.
3.8 Rancangan Hipotesis ................................................Error! Bookmark not defined.
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ...Error! Bookmark not defined.
4.1 Hasil Penelitian ........................................................Error! Bookmark not defined.
4.1.1

Gambaran Umum Rocket Rockers.............Error! Bookmark not defined.

4.1.2
Gambaran Umum Karakteristik Responden ............ Error! Bookmark not
defined.
4.1.3

Gambaran Umum Pengalaman Responden Error! Bookmark not defined.

4.1.4
Gambaran Marketing public relations tools Rocket Rockers ............ Error!
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4.1.5
Gambaran Music branding Rocket Rockers ........... Error! Bookmark not
defined.
4.1.6

Hasil Pengujian Hipotesis ..........................Error! Bookmark not defined.

4.2 Pembahasan Hasil Penelitian ...................................Error! Bookmark not defined.
4.2.1
Pembahasan Pengalaman dan Karakteristik Responden . Error! Bookmark

not defined.
4.2.2
defined.

Pembahasan Marketing public relations tools ....... Error! Bookmark not

4.2.3
Pembahasan Music branding Rocket Rockers ......... Error! Bookmark not
defined.
4.2.4

Pembahasan Pengaruh Marketing public relations tools Terhadap Music
branding Rocket Rockers...........................Error! Bookmark not defined.

BAB V KESIMPULAN DAN SARAN.............................Error! Bookmark not defined.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

5.1

Kesimpulan ........................................................Error! Bookmark not defined.

5.2

Saran ..................................................................Error! Bookmark not defined.

DAFTAR PUSTAKA ........................................................Error! Bookmark not defined.

Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR TABEL
Tabel 1.1 Sebagian Prestasi Rocket Rockers ......... Error! Bookmark not defined.
Tabel 2.1 Penelitian Terdahulu .............................. Error! Bookmark not defined.
Tabel 3.1 Operasionalisasi Variabel ...................... Error! Bookmark not defined.
Tabel 3.2 Hasil Pengujian Validitas Variabel X (Marketing Public Relations Tools)

............................................................... Error! Bookmark not defined.
Tabel 3.3 Hasil Pengujian Validitas Variabel Y (Music branding)Error! Bookmark not
defined.
Tabel 3.4 Hasil Pengujian Reliabilitas Variabel Marketing public relations tools dan Music
branding ................................................ Error! Bookmark not defined.
Tabel 3.5 Pola Skoring Skala likert ....................... Error! Bookmark not defined.
Tabel 4.1 Karakteristik Responden Berdasarkan UsiaError! Bookmark not defined.
Tabel 4.2 Karakteristik Responden Berdasarkan Jenis KelaminError! Bookmark not
defined.
Tabel 4.3 Karakteristik Responden Berdasarkan Pendidikan Formal TerakhirError!
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Tabel 4.4 Karakteristik Responden Berdasarkan PekerjaanError! Bookmark not defined.
Tabel 4.5 Karakteristik Responden Berdasarkan Pendapatan/Uang Saku
Per Bulan ............................................... Error! Bookmark not defined.
Tabel 4.6 Pengalaman Responden Berdasarkan Jangka Waktu Telah Mengenal Rocket
Rockers .................................................. Error! Bookmark not defined.
Tabel 4.7 Pengalaman Responden Berdasarkan Pengetahuan Terhadap Rocket Rockers
............................................................... Error! Bookmark not defined.
Tabel 4.8 Pengalaman Responden Berdasarkan Pengetahuan Pengetahuan Terhadap Band
Indie Selain Rocket Rockers ................. Error! Bookmark not defined.

Tabel 4.9 Tanggapan Responden Terhadap PublicityError! Bookmark not defined.
Tabel 4.10 Tanggapan Responden Terhadap EventsError! Bookmark not defined.
Tabel 4.11 Tanggapan Responden Terhadap NewsError! Bookmark not defined.
Tabel 4.12 Tanggapan Responden Terhadap Identity media Error! Bookmark not defined.
Tabel 4.13 Rekapitulasi Skor Tanggapan Responden Mengenai Marketing public relations
Rocket Rockers .................................... Error! Bookmark not defined.
Tabel 4.14 Tanggapan Responden Terhadap EmotionError! Bookmark not defined.
Tabel 4.15 Tanggapan Responden Terhadap EngagementError! Bookmark not defined.
Tabel 4.16 Tanggapan Responden Terhadap ExperienceError! Bookmark not defined.
Tabel 4.17 Tanggapan Responden Terhadap ExclusivityError! Bookmark not defined.
Tabel 4.18 Rekapitulasi Skor Tanggapan Responden Mengenai Marketing public relations
Rocket Rockers .................................... Error! Bookmark not defined.
Tabel 4.19 Output Korelasi .................................... Error! Bookmark not defined.
Tabel 4.20 Interpretasi Koefisien Korelasi ............ Error! Bookmark not defined.
Tabel 4.21 Output Pengaruh Marketing public relations tools Terhadap Music branding
.............................................................. Error! Bookmark not defined.
Tabel 4.22 Output Koefisien Regresi..................... Error! Bookmark not defined.
Tabel 4.23 Nilai Signifikansi Uji t ......................... Error! Bookmark not defined.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET ROCKERS

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR GAMBAR
No table of figures entries found.

Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu