S PEM 1103597 Bibliography
DAFTAR PUSTAKA
A, Shimp, Terence 2003. Periklanan Promosi & Aspek Tambahan
Komunikasi Pemasaran. Terpadu, Jilid I ( edisi 5). Erlangga. Jakarta.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Rineka Cipta. Jakarta.
Heartbeats International. (2009a). Sounds Like Branding. Tersedia:
http://www.soundslikebranding.com/pdf/slb_digital.pdf.
Husein Umar. 2008. Metode Riset Bisnis. PT. Gramedia Pustaka Utama.
Jakarta.
Kasali, Rhenald. 2003. Manajemen Public Relationss & Aplikasinya di
Indonesia. PT. Grafiti. Jakarta.
Keller, Kevin Lane. 2013. Strategic Brand Management. Pearson.
England.
Kinga, Jentetics. 2013. The Strategic Integration of Music branding and
Its Evolution in the Past 10 Years. Corvinus University of Budapest.
Kotler, P. & Keller, K.L. 2012.Marketing Management 14th edition.
Global Edition.Pearson Prentice. Hall.
Kriyantono, Rakhmat. 2008. Public Relations Writing . Kencana Prenada
Media Grup. Jakarta.
Kuriniasari, Atika. Puji Lestari. Isbandi. 2008. Strategi Marketing public
relations PT. Telkom Kancatel Pati dalam Program “Flexy Door to Door ” dan
“Speedy Go to School” untuk membangun Brand Image dan Brand Knowledge di
Wilayah Pati. Jurnal Online Universitas Pembangunan Nasional Veteran
Yogyakarta. Jurnal Ilmu Komunikasi Volume 6 Nomor 3.
Lina. (11 Maret 2014). Industri Musik Indonesia Kuasai Pasar 85%.
[Online].
Tersedia:
http://www.poskotanews.com/2014/03/11/industri-musik-
indonesia-kuasai-pasar-85-persen/
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Mulyadi, Ivan. (28 Juni 2011). Melakukan Segmentasi Dengan Demografi.
[Online].
Tersedia:
http://www.marketing.co.id/demografi-segmen-menengah-
atas/
Prindle, Ron. 2011. A Public Relations Role in Brand Messaging .
International Journal of Business and Social Science Volume 2 Number 18 .
Pullen, Heather. 2009. The Relationship Between Public Relations and
Marketing in The Nonprofit Sector: The Case of Hamilton Health Science
Foundation. The McMaster Journal of Communication Volume 6 Number 1.
Ruslan, Rosady. 2010. Manajemen Public Relations DAN Media
Komunikasi. Rajagrafindo Persada. Jakarta.
Sari, Felicia Sinar. 2011. Pengaruh Marketing public relations tools
Terhadap Penciptaan Citra Merek Cafe Gran Via. Jurnal Online Universitas
Tarumanagara. Jurnal Komunikasi Volume 3 Nomor 2.
Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R&D.
Alfabeta. Bandung.
Sullivan, Terry. Sullivan, Catherine & Hill, Liz. 2003. Creative Arts
Marketing. Second Edition. Linarce House. Burlington.
Uyung, Sulaksana. 2007. Integrated Marketing Communication . Pustaka
Pelajar. Yogyakarta.
Vellayati, Tri Akbar dkk. 2014. Pengaruh Marketing public relations tools
Terhadap Citra Perusahaan Dan Dampaknya Terhadap Loyalitas Pelanggan
(Survei Terhadap pelanggan Toyota Auto 2000 Jl.Letjend Sutoyo No.25 Malang).
Jurnal Online Universitas Brawijaya. Jurnal Administrasi Bisnis Volume 11
Nomor 1.
Wright, Donald K & Hinson, Michelle Drifka. 2012. Examining How
Social and Emerging Media Have Been Used in Public Relation between 2006 2012 A Longitudinal Analysis. Jurnal PRSA Volume 6 Number 4.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Zeithaml, A Valarie. Bitner, Mary Jo & Gremler, D Dwayne. 2013.
Service Marketing. Sixth Edition. McGraw Hill. Singapore.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
A, Shimp, Terence 2003. Periklanan Promosi & Aspek Tambahan
Komunikasi Pemasaran. Terpadu, Jilid I ( edisi 5). Erlangga. Jakarta.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Rineka Cipta. Jakarta.
Heartbeats International. (2009a). Sounds Like Branding. Tersedia:
http://www.soundslikebranding.com/pdf/slb_digital.pdf.
Husein Umar. 2008. Metode Riset Bisnis. PT. Gramedia Pustaka Utama.
Jakarta.
Kasali, Rhenald. 2003. Manajemen Public Relationss & Aplikasinya di
Indonesia. PT. Grafiti. Jakarta.
Keller, Kevin Lane. 2013. Strategic Brand Management. Pearson.
England.
Kinga, Jentetics. 2013. The Strategic Integration of Music branding and
Its Evolution in the Past 10 Years. Corvinus University of Budapest.
Kotler, P. & Keller, K.L. 2012.Marketing Management 14th edition.
Global Edition.Pearson Prentice. Hall.
Kriyantono, Rakhmat. 2008. Public Relations Writing . Kencana Prenada
Media Grup. Jakarta.
Kuriniasari, Atika. Puji Lestari. Isbandi. 2008. Strategi Marketing public
relations PT. Telkom Kancatel Pati dalam Program “Flexy Door to Door ” dan
“Speedy Go to School” untuk membangun Brand Image dan Brand Knowledge di
Wilayah Pati. Jurnal Online Universitas Pembangunan Nasional Veteran
Yogyakarta. Jurnal Ilmu Komunikasi Volume 6 Nomor 3.
Lina. (11 Maret 2014). Industri Musik Indonesia Kuasai Pasar 85%.
[Online].
Tersedia:
http://www.poskotanews.com/2014/03/11/industri-musik-
indonesia-kuasai-pasar-85-persen/
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Mulyadi, Ivan. (28 Juni 2011). Melakukan Segmentasi Dengan Demografi.
[Online].
Tersedia:
http://www.marketing.co.id/demografi-segmen-menengah-
atas/
Prindle, Ron. 2011. A Public Relations Role in Brand Messaging .
International Journal of Business and Social Science Volume 2 Number 18 .
Pullen, Heather. 2009. The Relationship Between Public Relations and
Marketing in The Nonprofit Sector: The Case of Hamilton Health Science
Foundation. The McMaster Journal of Communication Volume 6 Number 1.
Ruslan, Rosady. 2010. Manajemen Public Relations DAN Media
Komunikasi. Rajagrafindo Persada. Jakarta.
Sari, Felicia Sinar. 2011. Pengaruh Marketing public relations tools
Terhadap Penciptaan Citra Merek Cafe Gran Via. Jurnal Online Universitas
Tarumanagara. Jurnal Komunikasi Volume 3 Nomor 2.
Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R&D.
Alfabeta. Bandung.
Sullivan, Terry. Sullivan, Catherine & Hill, Liz. 2003. Creative Arts
Marketing. Second Edition. Linarce House. Burlington.
Uyung, Sulaksana. 2007. Integrated Marketing Communication . Pustaka
Pelajar. Yogyakarta.
Vellayati, Tri Akbar dkk. 2014. Pengaruh Marketing public relations tools
Terhadap Citra Perusahaan Dan Dampaknya Terhadap Loyalitas Pelanggan
(Survei Terhadap pelanggan Toyota Auto 2000 Jl.Letjend Sutoyo No.25 Malang).
Jurnal Online Universitas Brawijaya. Jurnal Administrasi Bisnis Volume 11
Nomor 1.
Wright, Donald K & Hinson, Michelle Drifka. 2012. Examining How
Social and Emerging Media Have Been Used in Public Relation between 2006 2012 A Longitudinal Analysis. Jurnal PRSA Volume 6 Number 4.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Zeithaml, A Valarie. Bitner, Mary Jo & Gremler, D Dwayne. 2013.
Service Marketing. Sixth Edition. McGraw Hill. Singapore.
Ayu Sara Herlia, 2015
PENGARUH MARKETING PUBLIC RELATIONS TOOLS TERHADAP MUSIC BRANDING ROCKET
ROCKERS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu