Perancangan Komunikasi Visual Iklan Produk Skull Rings Brand Hookers Metalwerks COVER
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KONSEP TUGAS AKHIR
PERANCANGAN KOMUNIKASI VISUAL IKLAN PRODUK
SKULL RINGS BRAND “HOOKERS METALWERKS”
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh:
RIZKI GANDA AJITAMA
C9513075
PROGRAM DIPLOMA III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
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LEMBAR PERSETUJUAN
Konsep Karya Tugas Akhir dengan Judul
PERANCANGAN KOMUNIKASI VISUAL IKLAN PRODUK
SKULL RINGS BRAND “HOOKERS METALWERKS”
Telah disetujui untuk dipertahankan di hadapan penguji
Pembimbing Tugas Akhir I
Pembimbing Tugas Akhir II
I Gusti Ngurah Tri Marutama S.Sn, M.Sn
NIDN. 0622038001
Harsoputro S.Sn
Mengetahui,
Koordinator Tugas Akhir
Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001
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PENGESAHAN
Pengantar Karya Tugas Akhir
Telah diterima dan disetujui oleh Panitia Tugas Akhir
Pada tanggal, 31 Mei 2016
Panitia Penguji
Ketua Sidang Tugas Akhir
Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001
(…………………….)
Sekretaris Sidang Tugas Akhir
Esty Wulandari, S.Sos,M.Si
(…………………….)
NIP. 19791109200801215
Pembimbing Tugas Akhir I
I Gusti Ngurah Tri Marutama S.Sn, M.Sn
NIDN. 0622038001
(…………………….)
Pembimbing Tugas Akhir II
Harsoputro S.Sn
(…………………….)
Mengetahui
Dekan Fakultas Seni Rupa dan Desain
Ketua Program
DIII Desain Komunikasi Visual
Drs. Ahmad Adib, M.Hum, Ph.D
NIP. 196207081992031001
Hermansyah Mutaqim, S.Sn, M.Sn
NIP. 197111152006041001
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MOTTO
“manusia memang tidak ada yang sempurna, tetapi manusia yang hebat adalah
bukan untuk mencari kesempurnaan melainkan melakukan yang terbaik”
(Penulis)
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to user
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PERSEMBAHAN
Tugas Akhir ini penulis persembahkan kepada kedua orang tua, keluarga, sahabat
commit
to user doa, dukungan dan saran.
dan teman-teman yang telah
memberikan
v
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KATA PENGANTAR
Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang
telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis
dapat
menyelesaikan
Tugas
Akhir
dengan
judul
PERANCANGAN
KOMUNIKASI VISUAL IKLAN PRODUK SKULL RINGS
BRAND
“HOOKERS METALWERKS”.
Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai gelar
Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara
moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin
mengucapkan terima kasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Mutaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain
Komunikasi Visual.
3. I Gusti Ngurah Tri Marutama S.Sn, M.Sn, selaku Pembimbing I Tugas Akhir.
4. Harsoputro S.Sn, selaku Pembimbing II Tugas Akhir.
5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
6. Seluruh Staf Tata Usaha
Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi.
7. Ramiaji Ariandhani sebagai owner Hookers Metalwerks yang telah membantu
memberikan informasi dan kerjasamanya.
8. Semua pihak yang telah membantu dalam penyusunan Tugas Akhir yang tidak
bisa penulis sebutkan satu persatu. Terima kasih.
Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari
kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang
to Tugas
user Akhir ini. Semoga Tugas Akhir
membangun demi kesempurnaan commit
penulisan
vi
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ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas
perhatian dan kerjasamanya penulis ucapkan terima kasih.
Surakarta, 12 Mei 2016
Penulis
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DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
LEMBAR PERSETUJUAN .............................................................................
ii
LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xi
DAFTAR BAGAN............................................................................................. xiii
BAB I PENDAHULUAN ..................................................................................
1
A. Latar Belakang .......................................................................................
1
B. Rumusan Masalah ...................................................................................
4
C. Tujuan Perancangan ................................................................................
4
BAB II IDENTIFIKASI DATA .......................................................................
5
A. Data Produk .............................................................................................
5
1.
Profil Perusahaan..............................................................................
5
2.
Logo .................................................................................................
7
3.
Visi Misi ...........................................................................................
7
4.
Susunan Organisasi ..........................................................................
8
5.
Data Industri .....................................................................................
9
B. Produk Yang Dihasilkan .................................................................................... 10
C. Kegiatan Promosi .................................................................................... 15
D. Target Market .......................................................................................... 15
E. Kompetitor .............................................................................................. 16
BAB III KONSEP PERANCANGAN ............................................................. 18
A. Konsep Kreatif ........................................................................................ 18
1. Strategi Visual ..................................................................................... 20
2. Strategi Verbal .................................................................................... 32
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B. Referensi Perancangan ............................................................................ 33
C. Estimasi Biaya ......................................................................................... 36
D. Target Audience ...................................................................................... 38
E. Visualisasi Karya Perancangan ............................................................... 39
BAB V PENUTUP ............................................................................................. 70
A. Kesimpulan ............................................................................................. 70
B. Saran ........................................................................................................ 71
DAFTAR PUSTAKA ........................................................................................ 72
LAMPIRAN
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DAFTAR GAMBAR
Gambar 1. ............................................................................................................ 7
Gambar 1.1 ………. ............................................................................................. 10
Gambar 2. . ........................................................................................................... 12
Gambar 3. ............................................................................................................. 13
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Gambar 29. . ........................................................................................................ 45
Gambar 30. . ........................................................................................................ 46
Gambar 31. . ........................................................................................................ 46
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Gambar 35. . ........................................................................................................ 48
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Gambar 56. . ........................................................................................................ 65
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Gambar 58. . ........................................................................................................ 67
Gambar 59. . ........................................................................................................ 68
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Gambar 60. . ........................................................................................................ 69
Gambar 61. . ........................................................................................................ 69
DAFTAR BAGAN
Bagan 1 ............................................................................................................... 8
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KONSEP TUGAS AKHIR
PERANCANGAN KOMUNIKASI VISUAL IKLAN PRODUK
SKULL RINGS BRAND “HOOKERS METALWERKS”
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh:
RIZKI GANDA AJITAMA
C9513075
PROGRAM DIPLOMA III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
LEMBAR PERSETUJUAN
Konsep Karya Tugas Akhir dengan Judul
PERANCANGAN KOMUNIKASI VISUAL IKLAN PRODUK
SKULL RINGS BRAND “HOOKERS METALWERKS”
Telah disetujui untuk dipertahankan di hadapan penguji
Pembimbing Tugas Akhir I
Pembimbing Tugas Akhir II
I Gusti Ngurah Tri Marutama S.Sn, M.Sn
NIDN. 0622038001
Harsoputro S.Sn
Mengetahui,
Koordinator Tugas Akhir
Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
PENGESAHAN
Pengantar Karya Tugas Akhir
Telah diterima dan disetujui oleh Panitia Tugas Akhir
Pada tanggal, 31 Mei 2016
Panitia Penguji
Ketua Sidang Tugas Akhir
Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001
(…………………….)
Sekretaris Sidang Tugas Akhir
Esty Wulandari, S.Sos,M.Si
(…………………….)
NIP. 19791109200801215
Pembimbing Tugas Akhir I
I Gusti Ngurah Tri Marutama S.Sn, M.Sn
NIDN. 0622038001
(…………………….)
Pembimbing Tugas Akhir II
Harsoputro S.Sn
(…………………….)
Mengetahui
Dekan Fakultas Seni Rupa dan Desain
Ketua Program
DIII Desain Komunikasi Visual
Drs. Ahmad Adib, M.Hum, Ph.D
NIP. 196207081992031001
Hermansyah Mutaqim, S.Sn, M.Sn
NIP. 197111152006041001
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
“manusia memang tidak ada yang sempurna, tetapi manusia yang hebat adalah
bukan untuk mencari kesempurnaan melainkan melakukan yang terbaik”
(Penulis)
commit
to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Tugas Akhir ini penulis persembahkan kepada kedua orang tua, keluarga, sahabat
commit
to user doa, dukungan dan saran.
dan teman-teman yang telah
memberikan
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang
telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis
dapat
menyelesaikan
Tugas
Akhir
dengan
judul
PERANCANGAN
KOMUNIKASI VISUAL IKLAN PRODUK SKULL RINGS
BRAND
“HOOKERS METALWERKS”.
Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai gelar
Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara
moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin
mengucapkan terima kasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Mutaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain
Komunikasi Visual.
3. I Gusti Ngurah Tri Marutama S.Sn, M.Sn, selaku Pembimbing I Tugas Akhir.
4. Harsoputro S.Sn, selaku Pembimbing II Tugas Akhir.
5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
6. Seluruh Staf Tata Usaha
Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi.
7. Ramiaji Ariandhani sebagai owner Hookers Metalwerks yang telah membantu
memberikan informasi dan kerjasamanya.
8. Semua pihak yang telah membantu dalam penyusunan Tugas Akhir yang tidak
bisa penulis sebutkan satu persatu. Terima kasih.
Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari
kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang
to Tugas
user Akhir ini. Semoga Tugas Akhir
membangun demi kesempurnaan commit
penulisan
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas
perhatian dan kerjasamanya penulis ucapkan terima kasih.
Surakarta, 12 Mei 2016
Penulis
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
LEMBAR PERSETUJUAN .............................................................................
ii
LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xi
DAFTAR BAGAN............................................................................................. xiii
BAB I PENDAHULUAN ..................................................................................
1
A. Latar Belakang .......................................................................................
1
B. Rumusan Masalah ...................................................................................
4
C. Tujuan Perancangan ................................................................................
4
BAB II IDENTIFIKASI DATA .......................................................................
5
A. Data Produk .............................................................................................
5
1.
Profil Perusahaan..............................................................................
5
2.
Logo .................................................................................................
7
3.
Visi Misi ...........................................................................................
7
4.
Susunan Organisasi ..........................................................................
8
5.
Data Industri .....................................................................................
9
B. Produk Yang Dihasilkan .................................................................................... 10
C. Kegiatan Promosi .................................................................................... 15
D. Target Market .......................................................................................... 15
E. Kompetitor .............................................................................................. 16
BAB III KONSEP PERANCANGAN ............................................................. 18
A. Konsep Kreatif ........................................................................................ 18
1. Strategi Visual ..................................................................................... 20
2. Strategi Verbal .................................................................................... 32
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B. Referensi Perancangan ............................................................................ 33
C. Estimasi Biaya ......................................................................................... 36
D. Target Audience ...................................................................................... 38
E. Visualisasi Karya Perancangan ............................................................... 39
BAB V PENUTUP ............................................................................................. 70
A. Kesimpulan ............................................................................................. 70
B. Saran ........................................................................................................ 71
DAFTAR PUSTAKA ........................................................................................ 72
LAMPIRAN
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DAFTAR GAMBAR
Gambar 1. ............................................................................................................ 7
Gambar 1.1 ………. ............................................................................................. 10
Gambar 2. . ........................................................................................................... 12
Gambar 3. ............................................................................................................. 13
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Gambar 29. . ........................................................................................................ 45
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Gambar 60. . ........................................................................................................ 69
Gambar 61. . ........................................................................................................ 69
DAFTAR BAGAN
Bagan 1 ............................................................................................................... 8
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