SPECIAL EVENT NATIONAL BASKETBALL LEAGUE ALL STARS OLEH PT.PROMOSINDO BANDUNG EKSPRES.

ABSTRACT

Mikha Stefan 210203090041. “Special E vent National Basketball
League All Stars 2012 of PT.Promosindo Bandung Ekspres”. Under the
guidence of Lilis Puspitasari, S.Sos. Program of diploma III, Sub Program
Study of Public Relations, Faculty of Communications Science, Padjadjaran
University.
The purpose of this writing is to know the process of Public Relations
work, such as Fact Finding, Planning, Actuating, and Evaluating of Public
Relations PT.Promosindo Bandung Ekspres on Special E vent National
Basketball League All Stars 2012 .
The approach method using is descriptive, approach that is to obtain the
description about the activity by collecting the data using observations, some
interviews, and literature study.
The result from writing showed that PT.Promosindo Bandung Ekspres on
Special E vent National Basketball League All Stars 2012 doing by Public
Relations of PT.Promosindo Bandung Ekspres not fully pay attention to the
process of Public Relations work, especially in Planning, and Actuating
process.
Based on this writing, it can be concluded that the activity of Public
Relations PT.Promosindo Bandung Ekspres on Special E vent National

Basketball League All Stars 2012, that doing by Public Relations of
PT.Promosindo Bandung Ekspres by taking a note of Public Relations working
process, there are some fault, such as not optimal of planning process and miss
coordination in Actuating process.
Suggestion for PT.Promosindo Bandung Ekspres are to pay more
attention of planning and implementation event that Public Relations of
PT.Promosindo Bandung Ekspres doing, and to pay more attention to Public
Relations working process as a few steps in implementing the next activity.

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