S MRL 1100382 Table of Content

DAFTAR ISI

LEMBAR HAK CIPTA
LEMBAR PENGESAHAN
LEMBAR PENGUJI
LEMBAR PERNYATAAN
KATA PENGANTAR ...........................................................................
UCAPAN TERIMA KASIH ................................................................
ABSTRAK .............................................................................................
DAFTAR ISI..........................................................................................
DAFTAR TABEL .................................................................................
DAFTAR GAMBAR .............................................................................

ii
iii
v
vi
vii
viii

BAB I PENDAHULUAN

A. Latar Belakang Masalah..............................................................
B. Indentifikasi danRumusan Masalah ............................................
C. Tujuan Penelitian ........................................................................
D. Manfaat Penelitian ......................................................................
E. Struktur Penulisan Skripsi...........................................................

1
5
5
5
6

BAB II KAJIAN PUSTAKA
A. Konsep Kepariwisataan ..............................................................
1. Pariwisata ..............................................................................
a. Aspek Penawaran Pariwisata ..........................................
b. Aspek Permintaan Pariwisata..........................................
2. Destinasi Pariwisata ..............................................................
3. Wisatawan .............................................................................
a. Klasifikasi Wisatawan ....................................................

b. Karakteristik Wisatawan .................................................
B. Konsep Motivasi Wisatawan ......................................................
1. Perilaku Wisatawan ..............................................................
2. Motivasi Wisatawan..............................................................
3. Klasifikasi Wisatawan ..........................................................
4. Faktor Pendorong Motivasi Wisatawan ................................

8
8
8
11
13
14
14
17
19
19
22
23
23


BAB III METODE PENELITIAN
A. Lokasi Penelitian .........................................................................
B. Desain Penelitian ........................................................................
C. Definisi Operasional ...................................................................
D. Populasi dan Sampel ...................................................................
1. Populasi .................................................................................
2. Sampel...................................................................................
E. Instrumen Penelitian ...................................................................
1. Skala Pengukuran ..................................................................
2. Proses Pengembangan Instrumen..........................................
F. Prosedur Penelitian .....................................................................
G. Analisis Data ...............................................................................

29
30
31
32
32
33

34
34
35
37
39

Niranti Destianti, 2016
Analisis Faktor-Faktor Motivasi Wisatawan yang Berkunjung ke Korea Selatan
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

1. Variabel Operasional.............................................................
2. Pengolahan Data ...................................................................
H. Uji Validitas ................................................................................
I. Uji Reliabilitas ............................................................................

39
39
43
46


J. Analisis Faktor ............................................................................

48

BAB IV TEMUAN DAN PEMBAHASAN
A. Gambaran Umum ........................................................................
1. Daya Tarik Wisata Korea Selatan .........................................
2. Karakteristik Wisatawan .......................................................
a. Hipologi wisatawan menurut pemilihan/penentuan
destinasi wisata ...............................................................
b. Karakteristik wisatawan berdasarkan
sosio-demografis .............................................................
c. Karakteritik wisatawan berdasarkan geografis ...............
d. Karakteristik wisatawan berdasarkan psikografis ...........
B. Analisis Faktor ............................................................................
1. Identifikasi Faktor Motivasi Wisatawan yang Berkunjung
ke Korea Selatan ...................................................................
2. Pengujian Variabel ................................................................
3. Penyaringan Variabe .............................................................
4. Analisis Communalities ........................................................

5. Analisis Total Variance Explained .......................................
6. Scree Plots ............................................................................
7. Component Matrix ................................................................
8. Rotasi Faktor .........................................................................
9. Component Transformation Matrix ......................................
10. Pemberian Nama Faktor .......................................................
11. Faktor Dominan ....................................................................

70
71
72
73
74
75
76
77
79
79
85


BAB V SIMPULAN DAN REKOMENDASI
A. Simpulan .....................................................................................
B. Rekomendasi ...............................................................................

87
88

50
51
57
57
59
64
65
70

DAFTAR PUSTAKA ............................................................................ 90
LAMPIRAN-LAMPIRAN ................................................................... 92
RIWAYAT HIDUP PENULIS............................................................. 101


Niranti Destianti, 2016
Analisis Faktor-Faktor Motivasi Wisatawan yang Berkunjung ke Korea Selatan
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu