Public Relations Activities at Transportation and Telecomunication Office of Central Java - UDiNus Repository

CHAPTER I
TNTRODUCTION

l.l

Reasonfor Choosing the Title
In globalization era communication plays the key role both in
companiesand institutions. Without a good communication,a company or an
institution will never be able to hold out and compete with others. In creating
a good communication a company or an institution must maintain good
relation to all of people related to it, they are internal public and external
public. Internal public consistsof employees,laborers,and shareholderswhile
external public consistsof customers,communities, press,and governments.
If the company or institution has already created a good internal relation, it
will be easierto createan external one.
Nowadays, a company or an institutiol has element that is used as a
media of communication for creating mutual understanding between a
company or an institution and its public, to achieve cooperationwith public,
to get confidence and help from public. This element is called Public
Relations.It has severalfunctions. For examples,it servesthe public interest,
it sfressesin good morality and behavior, and it keeps a good relation to

public. Public is one of elementswho is really important for the company or
rnstitution because, public acceptance has a great deal of influence to

companyor institution's existenceand alsoits businessto run smoothly.Here,
public arepeoplehavingan interestto the companyor institution.
So, Public Relations does not only communicatethe company or
institutionwith its public directly,but also representsa goodreputationof it.
Without Public Relations,it would be difficult for the companyor institution
to garna goodimage,favorableopinion, mutual understanding,support,trust,
andgoodwill.As Jefkinsein Rachmadi(1994:19)statesthat "Publicrelations
is a systemof communicationto createa goodwill". Thus, relating to reason
above, the uriter takes '?ublic Relations Activities at Transportationand
Telecommunication
Office of CentralJava"asthe title of this final project.

f imitation of the Problem
The writer gives limitation of the problem in this study in order to
mke discussioneasyto be understood.The problemof this studyis limited to
fre implementationof internal and external Public Relations activities at
Trmsportationand Telecommunicationoffice of CentralJava.

Objective of the Study
This paperis madewith the following objective:
To

describe Public

Relations activities

at

Transportation and

Office of CentralJava.
Telecommunication

Significanceof the Study
The significanceof this studyare:
l.

For the writer
a. To getknowledgeaboutPublicRelationsmoredetails.
b. To know Public Relations activities at Transportation and
OfIice of CentralJava.
Telecommunication

2. For the Institution
To glve referencethat might be useful in order to improve Public
Relationsactivities.

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3. For Dian NuswantoroUniversity
To give referencefor other studentswho are interestedin studyingPublic
Relations.

Implementationof the Study
The studywas held for onemonth (from January30ft to February24h,
2006),while the activitiesthe writer did duringthe studyare:

b

DATE

PLACE
General

ACTTVITIES
Sub

Inffoducing myself to all of

Division

the staff at General Sub
Division.

r

b. Having an interview with the

I
I

t

r

staff

there

about

its

I
l
I

and

c.
Law and Public

Introducing myself to all of

Relations

the staff at Law and Public

Sub

l-

Division

RelationsSubDivision.
b. Having an interview with
Head of Law and Public

ct

--:
.--,9

:

r.

:

RelationsSubDivision about
its

history

and

Public

Relationsactivities.
Clipping news related to
Transportation
Telecommunication
CentralJava.

and
in

d. Copyingclippednews.
e. Typing the recentnews.
f, Delivering copy of clipped
Newspaper to

each Sub

Division.
February 20^-24^, Personnel
Division

Sub a. Introducing myself to all of
the staff at Personnel Sub
Division.
b. Doing library research
c. Collecting data about Public
Relationsthere.

Method of Data Collection
To write this paper,the writer,usedseveral.tatgpqdthe methodsusedin
collectingthe dataareasfollows:
1.

Observation
Hadi in Trismanto(2AB: 44) statesthat 'bbservationataupengamatan,

meliputi kegiatan memperhatikanterhadapsesuatudengan menggunakan
seltruh alat indra". (Observation,includesactivity of paying attention about
somethingby usingall of senses).

By using this method, the writer observeddirectly Fublic Relations

Office of CentralJava.
activitiesat TransportationandTelecommunication
2.

Interview
Nasir(1988:234)statesthat:
Wawancara adalahprosesmemp€rolehketeranganuntuk tujuan
penelitiandengancaratarryajawabsarrbil bertatapmuka antara
si penanya atau pewawancara dengan si penjawab atau
respondendenganmenggunakanalat yang dinamakaninterview
guide (panduanwawancara). (Interview is processof getting
information to a researchby interview behueena questionerand
an answereror respondentby using medium called interview
guide).
By usingthis method,the writer interviewedthe employeesof General

SubDivision, and Law and Public RelationsSubDivision to get information,
especiallyaboutPublic Relationsactivitiesthere.
3.

Library Research
Nasir in Wibowo (2004: 6) statesthat "study pustakaadalahmetode
pengumpulan dfltfl dengan rnenggun0kari'hikir-buktr literature yang
berhubungandenganpenelitian". (Library researchis method of data
collectionby usingliteraturebooksrelatedto research).
To complete the data, the writer read some books related to
PublicRelations.

LT

PaperOrganization
The organizatronof this Paperare:
the
ChapterI: Introduction,this chapterconsistsof reasonfor choosing
objective of the
title, statementof the problem, limitation of the problem,
methodof data
study,significanceof the study,implementationof the study,
collection,andpaperorganization'
of
ChapterII: Literaturereuew, this chapterconsistsof definitions
public in public Relations,purposes
public, relation, and public Relations.
andfunctionsof PublicRelations'
and
Chapter III: public Relations activities at Transportation
office of Central Java.This chapterconsistsof historyof
Telecommunication
organrzational
Transportationand relecommunicationofflrce of central Java,
Transportationand
smrcture,job description,andPublicRelationsactivitiesat
Offrceof CentralJava'
Telecommunication
ChapterIV: ConclusionandSuggesflon'

"

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