THE PROCEDURE OF ISSUING TRADEMARK AT INDUSTRY OFFICE OF CENTRAL JAVA PROVINCE - UDiNus Repository

CHAPTER I
INTRODTJCTION

1.1Reasonfor Choosingthe Title
'frademark

.law is generally focused on the need for consumer

protection. Consequently,trademark law traditionally concerneditself with
situationswherean unauthonzedparty sold goodsthat aredirectly competitive:
with or at least relatedto those sold by the trademarkowner. Flowever,in
mally jurisdictionsthe conceptof dilution has developedrecentlyto protect
trademarksas a property right, securingthe investmentthe trademarkowner
hasnradein establishingand prornotinga strongmark.
A trademarkis diluted when the use of similar or identical trademarks
in other non competingmarketsmeansthat the trademarkin and of itself will
lose it:; capacity to signifu a single source. tn

1t$r lorfs

unlike ordinary

traderrrarl,llaw, dilusion protection extends to trademark uses that do not
confi,ne consumers regarding who has made a product. Instead, dilusion
protectiolt law :r-ms Lo protect sufficiently strong tradenrarksfrom loosing
their singular a-csociation
in the public mind with a particularproduct perhaps
imagirreCif the tra