THE CRISIS MANAGEMENT OF PROVINCE COMMITTEEBOARD (DPW)JUSTICE PROSPEROUS PARTY (PKS) EAST JAVA The Crisis Management Of Province Committee Board(Dpw) Prosperous Justice Party (PKS) East Java (Descriptive Qualitative Study Of Crisis Management Of Public

THE CRISIS MANAGEMENT OF PROVINCE COMMITTEEBOARD
(DPW)JUSTICE PROSPEROUS PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East
Java To Defensed Electability Party On General Election 2014)

UNDERGRADUATE THESIS
Submitted To Fulfill The Partial Requirement In Undergraduete Degree of
Communication Science
 
 
 
 
 
 

By:
BURHANUDDIN AUZA'I
L100102008

COMMUNICATION SCIENCE STUDIES PROGRAM
FACULTY OF COMMUNICATION AND INFORMATION

MUHAMMADIYAH UNIVERSITY OF SURAKARTA
2014
 

APPROVAL PAGE

THE CRISIS MANAGEMENT OF PROVINCE COMMITTEE BOARD (DPW)
PROSPEROUS JUSTICE PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East
Java To Defensed Electability Party On General Election 2014)

Prepared and Written by:
BURHANUDDIN AUZA’I
L100102008

Has been agreed of Adviser to be tested in front of Thesis Examiner Board
Faculty of Communication and Information
Communication Studies Program

ii

YALIDATION PAGE

THE CRISIS MANAGEMENT OF PROVINCE COMMITTEE BOARI} (DPW)
PROSPEROUS JUSTICE PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East
Java T'o Defensed Electability Party On General Election 2014)

Prepared and Written by:

BUR}IANUDDIN AUZA'I
L100r02008

liortl *l'l'lrrrtttncr Ihltrd
I):rrr \9ltOl,Z.Cf q
'Ihe
plrtrrl rcrlrrrrri!lrcllt ot'tueheltr deLrr:c
has l:cr:rt :tated that tirl!iil
I hc lJsr;tril I t;rrttttttr
i Irs hcr:n de ll"rrscd tn

.-\rrd

I \l

I

irltrr.urilillr.

I \ri:ltlru

!

\ulirndrtllo.

i '\i',,t i Il\rrtlrr \!

\t,\

Sr

Surakarla

\b ltO ILU{

Muhammadiyah University Of Surakarta

Faculty Of Communication And Information

i-lri :.rrt ._l_lt,;rr_rU.rl, "lllr

:t ltr

\ li'

fit

ir

STATEMENT

By this statement

I declare

that the thesis is not the contained with the

other thesis that had done as the requiretments of a degree at University. So far,
there is no other statement ra{rich have been written or published by others, except
stated

in the reference. V/ith this, I declare that this thesis is not contained in the

works that have been asked to obtain a degree at a university and to my
knowledge there is also no work or opinion ever written or published by another
person, except that in writing referrence.

If in the future, there is proven untruth in my statement above, I will be
fully responsible and accept the saction.

20t4

fuz.'
L100102008

MOTTO
Start by say Bismillah, Strive Till Last Seconds.
Prejudiced Well, InsyaAllah All Will Be All Right.

v 
 

DEDICATION
I dedicate this work for:
Both of my parents
For my beloved mother,
who always pray for me to make easier for everything
My beloved father,
Who always remains me to reading Al-Qur’an and Night praying.
My brother and sister

That have given me the spirit and advice
And the last, I gratefully thank to all of board for PKS DPWEast Java
Who has given permission, opportunity and access assistance in completing
thesis.

vi 
 

FOREWORD
Praise be to Allah, the lord of the world and for God’s mercy in completing
this thesis. This thesis can be completed by several contributed. Because of that,
very important for writter to say thank you very much for the following:
1. Mr. Husni Thamrin Ph.D as Dean Muhammadiyah University of Surakarta,
Faculty of Communication and Information.
2. Mrs. Palupi, MA as chief of Communication Science Program,Muhammadiyah
University of Surakarta, Faculty of Communication and Information.
1. Mr. M. Toharuddin, MA as the first Adviser has give time for guidance,
support, suggestion, given motivation and shared knowledge for completing
this thesis.
2. Mrs. Nieldya Nofandrilla, MA as the second Adviser by calm,who have give

time for guidance, support, suggestion and given motivation for completing
this thesis.
3. Mr. Agus Triyono, M.S.i as Examiner who has give time for axaminer this
thesis.
4. All of the lecture Muhammadiyah Universityof Surakarta, Communication
Program, has share knowledge and educate till fulfill The partial requirementof
bachelor degree
5. My beloved mother and father, who always pray for me to make easier for
everything. So can completing this thesis. And for brother and sister that have
given me the spirit and advice.
6. Brother’s Ahmad Hudaifah who has check grammar, structere and vocabularu
this thesis.
7. All of board PKS DPW East Java who have given permission,oppurtunity and
access assistance in completing this thesis specially Mr. Shiddiq baihaqi, Mr.
Averus, Mr. Dino and Mr. Yudhi.
8. All of friends generation 2009 and 2010, Communication Science Program.
9. All of friends stay in KH. Mas Mansur Islamic Boarding School.

vii 
 

10. And all of friends have contributed for completing this thesis and writter
can’t to called one by one.
The writter realize this thesis is far from perfect. Writter expect supporting
critic and suggestion. Hope this thesis benefit for thr readers. Thank you.

Surakarta, September 2014

Burhanuddin Auzai
Writter

 

viii 
 

CONTENTS
TITLE PAGE ............................................................................................
Agreement Page ........................................................................................
Validation Page .........................................................................................

Statement Page ..........................................................................................
Motto Page ................................................................................................
Dedication Page ........................................................................................
Foreword ...................................................................................................
Contents ....................................................................................................
Table List .................................................................................................
Pictures List...............................................................................................
Attachments List .......................................................................................
Abstract .....................................................................................................

Page
i
ii
iii
iv
v
vi
vii
ix
xi

xii
xiii
xv

CHAPTER I INTRODUCTION ...............................................................
A. Background ....................................................................
B. Reseach Problem............................................................
C. Purpose Of Reseach .......................................................
D. Benefit Of Reseach ........................................................
E. Literature Review ............................................................
1. Previous Reseach .....................................................
2. Communication ........................................................
3. Politic Communication ............................................
4. Crisis Definition .......................................................
E. Framework of Reseach ....................................................
F. Reseach Methods .............................................................

1
1
6
6
6
6
6
10
13
16
28
29

CHAPTER IIDESCRIPTION OF STUDY LOCATION ......................... 34
A. History Of the PKS .................................................... 34
B. Mars OfPKS ............................................................... 35
C. . Organization Structure Of Central Comitte Board
PKS ............................................................................. 37
D. Logo Of The Organization ......................................... 38
F. Vision and Mision ...................................................... 39
G. Profile Of Province Comitte Board PKS East Java .... 41
H. Organization Structure Of Province Comitte Board PKS
EastJava ...................................................................... 42
I. Scope of Public Relation Work of Province Comitte
BoardPKS EastJava .................................................... 43

ix 
 

CHAPTER IIIRESULT AND DISCUSSION ..........................................
A. Presentation Of data ...................................................
B. Data Analysis .............................................................

47
47
54

CHAPTER IVCLOSING ..........................................................................
A. Conclusing ..................................................................
B. Suggestion ..................................................................

62
62
63

BIBLIOGRAPHY
ATTACHMENTS

 

x 
 

Table List
Table 1Relationships with sectoral crisis and the trust crisis .......

17

Table 2 Continued .......................................................................... 18

xi 
 

PicturesList
Picture 1 Crisis cicle.................................................. ...........

23

Picture 2 Framework of Reseach...........................................

28

Picture 3 Structure DPP PKS................................................

37

Picture 4 PKS Logo..............................................................

48

Picture 5 Structure PKS DPW East Java .............................

42

xii 
 

List Attachments
Attachment 1

Banner in DPW PKS East Java Office

Attachment 2

Cadre of party increasing active participant at social media

Attachment 3

Anis Matta Presiden of PKS together with Gus Ipul as vice of
East Java Guvernor Silaturahim to Lirboyo islamic boarding
school Kediri-East Java

Attachment 4

Anis Matta President of PKS Joined
HAUL Lirboyo Islamic Boarding School Kediri-East Java

Attachment 5

Cadre of party increasing active participant at social media
By hastag #AYTKTM

Attachment 6

PKS cadre shared picture of activity social service on Kelud
Volcano disaster

Attachment 7

Activity of PKS Photo Volunteer and official twitter PKS DPW
East Java on Twitter to give colour in PKS campaign 2009 In
East Java

Attachment 8

Activity PKS Photo Volunteer and PKS DPW East Java on
Twitter to give colour PKS campaign 2009 in East Java

Attachment 9

Activity PKS Photo Volunteer and PKS DPW East Java on
Twitter to give colour PKS campaign 2009 in East Java

Attachment 10

Answer letter of PKS DPW East Java

Attachment 11

Interview transcript of the firts Informan

Attachment 12

Interview transcript of the second informan

Attachment 13

Interview transcript of the third Informan

xiii 
 

Attachment 14

Judgment letter PKS DPP

Attachment 15

Sheet of guidance

Attachment 16

DPT in East Java

Attachment 17

Comparation data vote of PKS

Attachment 18

Recapitulation of vote party in East Java

Attachment 19

List of party base on electoral thresold

Attachment 20

Curiculum Vitae

xiv 
 

THE CRISIS MANAGEMENT OF PROVINCE COMMITTEE
BOARD(DPW) PROSPEROUS JUSTICE PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study OfCrisis Management Of Public Relations DPW
PKS East Java To Defensed Electability Party On General Election 2014)
Burhanuddin Auza’i L100102008 (burhan.auzai@gmail.com)
Study Program of Communication Science
Faculty of Communication and Information
Muhamadiyah University of Surakarta
2014
Abstract
PKSDPWEast Java isthepoliticalaspirationsof citizenswho agree with the
party platform. BriberycaseinvolvingPresident of PKSmakespublic relations(PR)
as the frontliner in dealing withthe crisismanagement. The purposeof this
studyisdetermine crisis management of publicrelations DPW PKS East Java to
defensed electability party on general election 2014,the researchmethodused
isdescriptivequalitativeexplainingPRcrisismanagementactions. Datawas collected
usingin-depthinterviewsandnonparticipant
purposivesampling.

observationusing

threeinformantsby

PRtraining

program

isempowerment,

creating

the

moresolidinternalcommunication.

Political

communicationin

theregion

of

Matraman is accomplised usingnational symbols so PKS is nationalis,whilein
thetapalkudaarea PKS is described not as the Islam extrimist so PKS same with
majority santri. AYTKTMprogram(no matter what happens we arestillserving)
and active in twittermanaged toimprove the image ofPKSin East Java.

Keywords: crisis management, public relations, 2014 election

xv