THE INTERPRETATION ON ADVERTISEMENT LANGUAGE OF VOCATIONAL HIGH SCHOOL ON BILLBOARD.

ABSTRACT

Sembiring, Novalina. The Interpretation on Advertisement Language of
Vocational High School on Billboard. Thesis: English Applied Linguistics
Study Program, Postgraduate School, State University ofMedan. 2011
This thesis deals with qualitative study to find out the interpretation on the
advertisement language of vocational high school on billboard. The objectives of
this research were to find out the content of the advertisement language written on
billboard, to find out the readers' interpretation towards the advertisement
language and to find their reasons interpreting the advertisement language in such
a way. The subjects of this research were people who live on Bunga Sedap Malam
III Street. The total subjects were nine (9) people who were chosen purposively
with different ages, tribes, levels of economy and education. The data were
obtained by doing in-depth interview. The result showed that people interpreted
the advertisement language of vocational high school only for students who want
to get a job straightly after graduate. The interpretation on the purpose of
publishing the advertisement was not achieved as a consequence of a lack of
interest of people to join the school and the way of they interpreted which was
based on their experience. The socialization of the advertisement is needed to
make the readers understand the purpose of publishing the advertisement of
vocational high school, especially on billboard.

[iii]

l
~s

_______

_______
_,

,~·

.:-·

41fl· OJ

·

MILIK PERPUST,\Kf\Ah
IJNI"'IELl _,,
s~

l

1:

THE INTERPRETATION ON ADVERTISEMEJ\JT LANGUAGE
OF VOCATIONAL HIGH SCHOOL ON BH~LOARD

A THESIS
Submitted to th.e English Applied Lingu
~ tin.
Sr~
~ dy .Program
In Partial Fulfillment of the Requiremen.b for th ~ D~o gn; : e of
Magister Huma:niora

ENGLISH APPtiED LINGUISTICS STUDY PROGRAM

P

Dokumen baru

PENGARUH PENERAPAN MODEL DISKUSI TERHADAP KEMAMPUAN TES LISAN SISWA PADA MATA PELAJARAN ALQUR’AN HADIS DI MADRASAH TSANAWIYAH NEGERI TUNGGANGRI KALIDAWIR TULUNGAGUNG Institutional Repository of IAIN Tulungagung

98 2768 16

PENGARUH PENERAPAN MODEL DISKUSI TERHADAP KEMAMPUAN TES LISAN SISWA PADA MATA PELAJARAN ALQUR’AN HADIS DI MADRASAH TSANAWIYAH NEGERI TUNGGANGRI KALIDAWIR TULUNGAGUNG Institutional Repository of IAIN Tulungagung

36 718 43

PENGARUH PENERAPAN MODEL DISKUSI TERHADAP KEMAMPUAN TES LISAN SISWA PADA MATA PELAJARAN ALQUR’AN HADIS DI MADRASAH TSANAWIYAH NEGERI TUNGGANGRI KALIDAWIR TULUNGAGUNG Institutional Repository of IAIN Tulungagung

32 604 23

PENGARUH PENERAPAN MODEL DISKUSI TERHADAP KEMAMPUAN TES LISAN SISWA PADA MATA PELAJARAN ALQUR’AN HADIS DI MADRASAH TSANAWIYAH NEGERI TUNGGANGRI KALIDAWIR TULUNGAGUNG Institutional Repository of IAIN Tulungagung

15 397 24

PENGARUH PENERAPAN MODEL DISKUSI TERHADAP KEMAMPUAN TES LISAN SISWA PADA MATA PELAJARAN ALQUR’AN HADIS DI MADRASAH TSANAWIYAH NEGERI TUNGGANGRI KALIDAWIR TULUNGAGUNG Institutional Repository of IAIN Tulungagung

23 538 23

KREATIVITAS GURU DALAM MENGGUNAKAN SUMBER BELAJAR UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN 2 NGANTRU TULUNGAGUNG Institutional Repository of IAIN Tulungagung

45 911 14

KREATIVITAS GURU DALAM MENGGUNAKAN SUMBER BELAJAR UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN 2 NGANTRU TULUNGAGUNG Institutional Repository of IAIN Tulungagung

44 822 50

KREATIVITAS GURU DALAM MENGGUNAKAN SUMBER BELAJAR UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN 2 NGANTRU TULUNGAGUNG Institutional Repository of IAIN Tulungagung

13 504 17

KREATIVITAS GURU DALAM MENGGUNAKAN SUMBER BELAJAR UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN 2 NGANTRU TULUNGAGUNG Institutional Repository of IAIN Tulungagung

19 747 30

KREATIVITAS GURU DALAM MENGGUNAKAN SUMBER BELAJAR UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN 2 NGANTRU TULUNGAGUNG Institutional Repository of IAIN Tulungagung

30 901 23