PERANCANGAN PENTINGNYA KEBERSIHAN DIRI BAGI ANAK MELALUI MEDIA BUKU CERITA INTERAKTIF - Unika Repository
12.13.0043
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS ARSITEKTUR DAN DESAIN
UNIVERSITAS KATOLIK SOEGIJAPRANATA
SEMARANG 2016
12.13.0043
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS ARSITEKTUR DAN DESAIN
UNIVERSITAS KATOLIK SOEGIJAPRANATA
SEMARANG 2016
HALAMAN PENGESAHAN
Judul : PERANCANGAN PENTINGNYA KEBERSIHAN DIRIBAGI ANAK MELALUI MEDIA BUKU CERITA INTERAKTIF
Dikerjakan oleh : Liem, Brigitta Viany Hadiwibowo
12.13.0043 Program Studi Desain Komunikasi Visual
Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata
Semarang, Juli 2016 Mengesahkan,
Dekan Fakultas Arsitektur dan Desain Kaprogdi Desain Komunikasi Visual Koordinator Proyek Akhir DKV 08 Dra. B. Tyas Susanti, M.A., Ph.D Ag. Dicky Prastomo, S.IP., M.A. Ir. IGN Dono Sayoso, MSR
NIDN. 0626076501 NPP. 058.1.2013.283
NIDN. 0608075601
HALAMAN PENGESAHAN
Judul : PERANCANGAN PENTINGNYA KEBERSIHAN DIRI BAGI ANAK MELALUI MEDIA BUKU CERITA INTERAKTIF
Dikerjakan oleh : Liem, Brigitta Viany Hadiwibowo
12.13.0043 Program Studi Desain Komunikasi Visual
Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata
Semarang, Juli 2016 Menyetujui,
Pembimbing I Pembimbing II
Ir. IGN Dono Sayoso, MSR NIDN. 0608075601 Lilian Rahardjo, S.Sn.
NPP. 058.5.2009.219 Penguji I
Penguji II Penguji III
Ir. IGN Dono Sayoso, MSR NIDN. 0608075601 Peter Ardhianto, S.Sn., M.Sn.
NPP. 058.1.2015.295 Lilian Rahardjo, S.Sn.
NPP. 058.5.2009.219
Kata Pengantar
Puji Syukur penulis panjatkan kepada Tuhan Yang Maha Esa karena berkat
- – Nya, penulis bisa menyelesaikan Proyek Akhir DKV Periode 08 dengan judul “Perancangan Pentingnya Kebersihan Diri bagi Anak melalui Buku Cerita Interaktif”. Dalam pembuatan makalah ini pula penulis berterima kasih kepada : Tuhan Yesus Kristus yang selalu melimpahi berkat kepada penulis.
- Kedua orang tua dan keluarga penulis yang tak henti – hentinya mendukung penulis
- untuk terus berusaha dan maju.
Dosen Pembimbing Bapak Ign. Dono Sayoso dan Ibu Lilian Rahardjo yang membimbing
- – penulis setiap asistensi dan konsulitasi tentang makalah dan karya, juga kepada dosen dosen lain yang telah mendukung penulis.
- terhenti di tengah jalan.
Teman – teman penulis dan juga Fooders yang terus memberi semangat agar tidak
Dan semoga makalah ini dapat membantu mahasiswa atau pihak terkait untuk memberikan inspirasi dari apa yang penulis buat. Penulis mohon maaf bila ada kata
- – kata yang kurang berkenan di hati para pembaca.
Sekian dari penulis, terima kasih dan Tuhan memberkati.
Semarang, Juni 2016 Penulis,
- – bibit penyakit akan muncul pada kondisi tubuh yang tidak terjaga. Kebersihan juga berpengaruh pada aktivitas yang kita lakukan sehari
- – hari, di rumah, di sekolah dan lingkungan. Setiap hari debu halus bertebaran di mana kita berpijak, dalam satu waktu itu pula v>– virus dari luar akan menempel pada tubuh kita dan bila kita pulang ke rumah, maka virus tersebut bisa menempel pada tubuh anggota keluarga kita yang nantinya akan menyebabkan mereka jatuh sakit. Kebiasaan untuk menjaga kebersihan diri dapat kita lakukan secara sederhana saja, minimal cuci tangan setiap kita selesai berpergian dengan menggunakan sabun. Penyebaran virus tersebut juga bisa menular ke anak
- – anak kita. Bila sistem imun mereka sedang menurun, kemungkinan besar pula
- – anak dapat terkena penyakit. Karena hal itulah dibutuhkan penjelasan mengenai kebersihan diri sejak kecil supaya anak
- – anak dapat mengerti dan memahami apa yang disampaikan sehingga kedepannya bisa menjaga kebersihan diri dan kesehatannya dengan baik.
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ABSTRAK Kebersihan perlu untuk kita jaga pada kehidupan kita. dan dari kebersihan pula kita terbebas dari penyakit. Bila kita tidak menjaga kebersihan dengan benar, maka bibit
ABSTRACT Cleanliness need for us to keep on our lives. and of hygiene are we can be free from disease.
If we do not maintain hygiene properly, then the seed of microbe will appear on the condition of the body that are not maintained. Cleanliness is also an effect on the activity that we do every - day, at home, at school and the neighborhood. Each day of fine dust were scaterred where we were standing, at one time it was also the viruses from the outside will stick to our body and when we go home, then the virus can be attached to the body of our family members that will cause them to fall ill. To maintain personal hygiene habits we can do as simple, minimal wash our hands every completed travel by using soap. Spread of the virus can also be transmitted to the children . If their immune system is declining, the greater possibility of a child may be infected from disease. Because of that they need explanation about personal hygiene since childhood so that children know and understand what is delivered so that the future they could maintain personal hygiene and have a good health.
- – anak ................................................................................................... 4
II.2.6. Komunikasi .................................................................................................... 6
BAB III STRATEGI KOMUNIKASI ....................................................................... 8 III.1. Analisis ........................................................................................................... 8 III.1.1. Hasil Survey ................................................................................................. 8 III.1.2. Hasil Wawancara .......................................................................................... 8 III.1.3. Analisa S.W.O.T. .......................................................................................... 9 III.1.4. Kesimpulan................................................................................................... 9 III.2. Khalayak Sasaran ............................................................................................ 9 III.3. Strategi Komunikasi ....................................................................................... 10 III.3.1. Analisa Teori AIDA...................................................................................... 10 III.3.2.Creative Brief ................................................................................................ 10 III.3.3. Strategi Media .............................................................................................. 10 III.3.4. Strategi Anggaran ......................................................................................... 10 BAB IV STRATEGI KREATIF ............................................................................... 11 IV.1. Konsep Visual ................................................................................................. 11 IV.1.1. Tipografi ...................................................................................................... 11 IV.1.2. Logo Buku.................................................................................................... 11 IV.1.3. Warna ........................................................................................................... 11 IV.1.4. Gaya Gambar ............................................................................................... 11 IV.1.5. Karakter ....................................................................................................... 12 IV.2. Konsep Verbal ................................................................................................. 13 IV.2.1. Ide ................................................................................................................ 13 IV.2.2. Cover Buku .................................................................................................. 13 IV.2.3. Ukuran Buku ................................................................................................ 13 IV.3. Visualisasi Desain ........................................................................................... 13 IV.3.1. Isi Buku ........................................................................................................ 13 IV.3.2. Cover Depan dan Belakang........................................................................... 17 IV.3.3. Flyer ............................................................................................................. 17 IV.3.4. Packaging ..................................................................................................... 17 IV.3.5. Poster Penjelas.............................................................................................. 18 IV.3.6. Lain
II.4.2. Buku Kebersihan ............................................................................................ 7
II.4.1. Buku Cerita Anak .......................................................................................... 7
II.4. Studi Komparasi ............................................................................................... 7
II.3.2. Buku Psikolog Perkembangan ........................................................................ 7
II.3.1. Jurnal Hana Damanik ..................................................................................... 7
II.3. Kajian Pustaka .................................................................................................. 7
II.2.5. Tipografi ........................................................................................................ 6
II.2.4. Warna ............................................................................................................ 5
II.2.3. Perkembangan Anak ...................................................................................... 4
BAB II TINJAUAN UMUM ................................................................................... 4 II.1. Kerangka Berpikir ............................................................................................ 4 II.2. Landasan Teori ................................................................................................ 4 II.2.1. Kebersihan ..................................................................................................... 4 II.2.2. Anak
I.8. Sistematika Perumusan ....................................................................................... 2
1.7. Metode Penelitian .............................................................................................. 2
BAB I PENDAHULUAN......................................................................................... 1 I.1 Latar Belakang Masalah .................................................................................... 1 I.2. Identifikasi Masalah ......................................................................................... 1 I.3. Pembatasan Masalah ........................................................................................ 2 I.4. Perumusan Masalah .......................................................................................... 2 I.5. Tujuan Penelitian ............................................................................................. 2 I.6. Manfaat Penelitian ............................................................................................ 2
Halaman Sampul ...................................................................................................... i Halaman Judul.......................................................................................................... ii Halaman Kata Pengantar .......................................................................................... iii Halaman Abstrak ...................................................................................................... iv Halaman Daftar Isi ................................................................................................... v Halaman Daftar Tabel .............................................................................................. vi Halaman Daftar Gambar ........................................................................................... vii
DAFTAR ISI
- – lain .................................................................................................... 20
BAB V KESIMPULAN ........................................................................................... 21
V.1. Kesimpulan...................................................................................................... 21 Halaman Daftar Tabel ..............................................................................................
V.2. Saran ............................................................................................................... 21
3.1 Hasil Survey ...................................................................................................... 14 Daftar Pustaka .......................................................................................................... 22
3.2 Estimasi Anggaran ............................................................................................. 15 LAMPIRAN ............................................................................................................. 23 Lampiran 1 ............................................................................................................... 23 Lampiran 2 ............................................................................................................... 23 Lampiran 3 ............................................................................................................... 23 Lampiran 4 ............................................................................................................... 23 Lampiran 5 ............................................................................................................... 24 Lampiran 6 ............................................................................................................... 24 Lampiran 7 ............................................................................................................... 24 Lampiran 8 ............................................................................................................... 24
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Halaman Daftar Gambar ...........................................................................................
2.1. Kerangka Berpikir ............................................................................................ 4
2.2. Contoh Buku Cerita .......................................................................................... 8 2.3. 9 Pendidikan Pilar Karakter .............................................................................. 17
4.1. Logo Buku ........................................................................................................ 17 4.2. Ardi .................................................................................................................
4.3. Maru ................................................................................................................. 19
4.4. Layout Cerita 1 ................................................................................................. 19
4.5. Layout Cerita 2 ................................................................................................. 20
4.6. Layout Cerita 3 ................................................................................................. 21
4.7. Layout Cerita 4 ................................................................................................. 21
4.8. Layout Cerita 5 ................................................................................................. 4
4.9. Layout Cerita 6 ................................................................................................. 8
4.10.Layout Cerita 7 ................................................................................................. 17
4.11. Layout Cerita 8 ................................................................................................ 17
4.12. Layout Cerita 9 ................................................................................................ 18
4.13. Layout Cerita 10 .............................................................................................. 19
4.14. Layout Cerita 11 .............................................................................................. 19
4.15. Layout Cerita 12 .............................................................................................. 20
4.16. Layout Cerita 13 .............................................................................................. 21
4.17. Layout Cerita 14 .............................................................................................. 21
4.18. Cover Depan Belakang .................................................................................... 19
4.19. Flyer ................................................................................................................ 20
4.20. Packaging Bingkisan ....................................................................................... 21
4.21. Packaging Sikat Gigi ...................................................................................... 21
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