S MTK 1000048 Table Of Content
DAFTAR ISI
Halaman
ABSTRAK................................................................................................ i
ABSTRACT ................................................................................................ ii
KATA PENGANTAR ....................................................................................
iii
UCAPAN TERIMAKASIH................................................................
iv
DAFTAR ISI ................................................................................................v
DAFTAR TABEL...........................................................................................
viii
DAFTAR GAMBAR ......................................................................................
ix
DAFTAR LAMPIRAN ..................................................................................
x
BAB I PENDAHULUAN ................................................................
1
1.1 Latar Belakang Masalah .............................................................
1
1.2 Batasan Masalah ................................................................
3
1.3 Rumusan Masalah ................................................................ 3
1.4 Tujuan Penelitian ................................................................ 4
1.5 Manfaat Penelitian ................................................................ 4
BAB II LANDASAN TEORI ................................................................ 5
2.1 Strategi Bisnis dan Pemasaran....................................................
5
2.1.1 Karakteristik Usaha dalam Bidang Pangan.......................
5
2.1.2 Pemasaran ................................................................
6
2.1.3 Perencanaan Strategi .........................................................
7
2.2 Multiple Criteria Decision Making (MCDM) ............................
9
2.2.1 Klasifikasi Metode MCDM...............................................
9
2.2.2 Konsep Dasar MADM ......................................................
10
2.2.3 Metode Penyelesaian MADM ................................
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
11
2.2.4 Fuzzy MADM ................................................................
12
2.3 Analytic Hierarchy Process........................................................
13
2.3.1 Pengertian AHP................................................................
13
2.3.2 Kelebihan dan Kelemahan AHP ................................ 14
2.4 Konsep Himpunan Fuzzy............................................................
15
2.4.1 Konsep Dasar Himpunan Fuzzy ................................ 15
2.4.2 Fungsi Keanggotaan..........................................................
16
2.4.3 Bilangan Fuzzy ................................................................
17
BAB III METODE FUZZY ANP DAN TOPSIS ................................ 18
3.1 ................................................................................................18
enggunaan Konsep Fuzzy ...........................................................
20
3.2 ................................................................................................22
nalytic Network Process .............................................................
22
3.2.1 Landasan ANP ................................................................
24
3.2.2 Konsistensi dalam ANP ....................................................
24
3.2.3 Struktur Jaringan ANP ......................................................
26
3.2.4 Tahapan ANP ................................................................26
3.3 ................................................................................................27
OPSIS .........................................................................................
28
3.3.1 Pengertian TOPSIS ...........................................................
3.3.2 Prosedur TOPSIS ..............................................................
30
3.4 ................................................................................................30
uzzy ANP dan TOPSIS ...............................................................
32
33
BAB IV STUDI KASUS.................................................................................
37
4.1 Profil Perusahaan ................................................................ 39
4.2 Perancangan Strategi Pemasaran ................................................
39
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
vi
4.3 Penentuan Kriteria Pemilihan Strategi Pemasaran .....................
39
4.4 Pembuatan Jaringan Fuzzy ANP ................................................
41
4.5 Pembobotan Fuzzy ANP .............................................................
42
4.5.1 Pembuatan Matriks Berpasangan................................46
4.5.2 Uji konsistensi................................................................
50
4.5.3 Matriks Perbandingan Berpasangan fuzzy ........................
50
4.5.4 Pembuatan Supermatriks...................................................
50
4.6 Perankingan Menggunakan Metode TOPSIS.............................
BAB V SIMPULAN DAN SARAN .............................................................
52
5.1 Simpulan .....................................................................................
54
5.2 Saran ...........................................................................................
91
DAFTAR PUSTAKA .....................................................................................
LAMPIRAN ................................................................................................
DAFTAR RIWAYAT HIDUP................................................................
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
vii
Halaman
ABSTRAK................................................................................................ i
ABSTRACT ................................................................................................ ii
KATA PENGANTAR ....................................................................................
iii
UCAPAN TERIMAKASIH................................................................
iv
DAFTAR ISI ................................................................................................v
DAFTAR TABEL...........................................................................................
viii
DAFTAR GAMBAR ......................................................................................
ix
DAFTAR LAMPIRAN ..................................................................................
x
BAB I PENDAHULUAN ................................................................
1
1.1 Latar Belakang Masalah .............................................................
1
1.2 Batasan Masalah ................................................................
3
1.3 Rumusan Masalah ................................................................ 3
1.4 Tujuan Penelitian ................................................................ 4
1.5 Manfaat Penelitian ................................................................ 4
BAB II LANDASAN TEORI ................................................................ 5
2.1 Strategi Bisnis dan Pemasaran....................................................
5
2.1.1 Karakteristik Usaha dalam Bidang Pangan.......................
5
2.1.2 Pemasaran ................................................................
6
2.1.3 Perencanaan Strategi .........................................................
7
2.2 Multiple Criteria Decision Making (MCDM) ............................
9
2.2.1 Klasifikasi Metode MCDM...............................................
9
2.2.2 Konsep Dasar MADM ......................................................
10
2.2.3 Metode Penyelesaian MADM ................................
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
11
2.2.4 Fuzzy MADM ................................................................
12
2.3 Analytic Hierarchy Process........................................................
13
2.3.1 Pengertian AHP................................................................
13
2.3.2 Kelebihan dan Kelemahan AHP ................................ 14
2.4 Konsep Himpunan Fuzzy............................................................
15
2.4.1 Konsep Dasar Himpunan Fuzzy ................................ 15
2.4.2 Fungsi Keanggotaan..........................................................
16
2.4.3 Bilangan Fuzzy ................................................................
17
BAB III METODE FUZZY ANP DAN TOPSIS ................................ 18
3.1 ................................................................................................18
enggunaan Konsep Fuzzy ...........................................................
20
3.2 ................................................................................................22
nalytic Network Process .............................................................
22
3.2.1 Landasan ANP ................................................................
24
3.2.2 Konsistensi dalam ANP ....................................................
24
3.2.3 Struktur Jaringan ANP ......................................................
26
3.2.4 Tahapan ANP ................................................................26
3.3 ................................................................................................27
OPSIS .........................................................................................
28
3.3.1 Pengertian TOPSIS ...........................................................
3.3.2 Prosedur TOPSIS ..............................................................
30
3.4 ................................................................................................30
uzzy ANP dan TOPSIS ...............................................................
32
33
BAB IV STUDI KASUS.................................................................................
37
4.1 Profil Perusahaan ................................................................ 39
4.2 Perancangan Strategi Pemasaran ................................................
39
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
vi
4.3 Penentuan Kriteria Pemilihan Strategi Pemasaran .....................
39
4.4 Pembuatan Jaringan Fuzzy ANP ................................................
41
4.5 Pembobotan Fuzzy ANP .............................................................
42
4.5.1 Pembuatan Matriks Berpasangan................................46
4.5.2 Uji konsistensi................................................................
50
4.5.3 Matriks Perbandingan Berpasangan fuzzy ........................
50
4.5.4 Pembuatan Supermatriks...................................................
50
4.6 Perankingan Menggunakan Metode TOPSIS.............................
BAB V SIMPULAN DAN SARAN .............................................................
52
5.1 Simpulan .....................................................................................
54
5.2 Saran ...........................................................................................
91
DAFTAR PUSTAKA .....................................................................................
LAMPIRAN ................................................................................................
DAFTAR RIWAYAT HIDUP................................................................
Puji Astuti, 2014
Penerapan M etode Fuzzy ANP dan Topsis dalam Penentuan Strategi Pemasaran
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
vii