TA : Pembuatan Buku Esai Fotografi Tari Pendet Sebagai Media Promosi Warisan Budaya Bali.

(1)

PEMBUATA BUKU ESAI FOTOGRAFI TARI PE DET SEBAGAI MEDIA PROMOSI WARISA BUDAYA BALI

TUGAS AKHIR

! " #

SEKOLAH TI GGI

MA AJEME I FORMATIKA & TEK IK KOMPUTER SURABAYA

2012

STIKOM


(2)

ABSTRAK

PEMBUATA BUKU ESAI FOTOGRAFI TARI PE DET SEBAGAI MEDIA

PROMOSI WARISA BUDAYA BALI

! "# #

#

$ % & #

! ! ! ' '

! ! ( "

)

* % # # ' #

# % ) ! "

' + # , ) - # . !

STIKOM


(3)

DAFTAR ISI

Talaman KATA PE GA TAR

DAFTAR ISI DAFTAR TAHEL DAFTAR GAMHAR HAH I PE DATULUA

HAH II KAJIA PUSTAKA

! " #" $ #$

" #"

% $ #$ "

& "

' &( ( )(

( ( & *( & + + + , , -. . -/ 0

-STIKOM

SURABAYA


(4)

1(+ 2

2 3

&( ( ' '

' &( ( !( 4 !( -. 5 / 0 ! " # $ # % $ & !

. . / / 0 0

-STIKOM

SURABAYA


(5)

- ! . 5 ' / 0 ( - $ #$ "

- ) $ #$ "

- 6 7 )**

-. 8(

5 % ( (

/ 9 : 7 % ; % (88( !% <

HAH III METODOLOGI PEMHUATA ( ( (

8 " 9 " 9

2 ; =

'

9 3

9 )( 8 (

= 9 :

9 ) !;(

( -. / . / . 0

STIKOM

SURABAYA


(6)

+ )( 8 )

8( = !( &( ( 1 2 ) ! 1(+ !( 2

HAH IV IMPLEME TASI DESAI )( 8 "

3 8 "

2 "

( 9 $

HAH V KESIMPULA DA SARA

) 8 5 5 -0 -. . . . . .-50 50 5

STIKOM

SURABAYA


(7)

BABBIB

PE DAHULUA B

1.1B LatarBBelakangBMasalahB

! "

!# !# !

!# " ! !

!

! ! ! $! ! $

%! & '

" %! &

! ( "

! ! !

" )

* "

STIKOM


(8)

+

!

,- & ."

"

! " / !

)

$" ! ! "

" )

' & " ! !

$

% " "

! ! $

! %

! "

! ! $! ! #

/ ! ! " ! "

STIKOM


(9)

0

" " !

! $ " 1 2 (

& 3 " 456 +4

# 7

" !

$! 3

! 3

( $! ! $ ! !

& " $! ! $ #

" "

) $ 8 9! !

: " $! ! $

$! ! $ "

$ ! #

) $ 8 " 9! ! : +; 4

( $! ! $

$! ! < 9! ! , , $! ! $ &

$! !"

STIKOM


(10)

=

$! ! & $! !

$! ! ! !

$! !

! $! ! & #

! $! ! "

" ! & !

( ! ! !

$ $ '

! ! $ $"

! ! & "

$! ! " "

# " $! $

$ ( $ "

$ ! !

! "

! ! " "

$!

" $ /

" ! ! ! ! +; + ;+

! $! !

# " #

STIKOM


(11)

>

& !

"

" "

? " $! ! $ $! "

" #

$! ! ! "

" &

$! ! $ " ! !

!

1.2B RumusanBMasalah

"

$! ! $ ! !

@

+ $! ! $ @

1.3B BatasanBMasalahB

"

( $! ! &

STIKOM


(12)

5

! !

$! ! $ $

) $! ! $! ! $

1.4B TujuanB

- $! ! $ ! !

+ - $! ! $

1.5BBBBManfaatBB

( $

! & $! ! $

( $! ! $ ! !

$ A ! " ! &

! "

" "

B

STIKOM


(13)

BABBIIB

KAJIA BPUSTAKAB

B

2.1B TariBPendetBsebagaiBWarisanBBudayaB

! "

# $ "

% &'(

) * # ! +( +$

, "

STIKOM


(14)

+

# $ "

* " *

# $

# $

! "

% &'( # -.. $

/ ! )

* % *

STIKOM


(15)

0

# $

1

* !

2

,

"

" 2

2.1.1BBDasar dasarBdanBUnsur unsurBdariBTariBPendetB a.BBDasar dasarBTariBPendetB

/ /

# $ / +

/ 2 / 2

1 ! * !

+ " 3

STIKOM


(16)

4

" 5/ 6

-0 "

3

"

b.BUnsurBPembangunanBDalamBTariBPendetB

-)

/

2

-+ )

! !

"

# $

0 )

/ *

-#7 / " )

&&& +4$

STIKOM


(17)

8

2.1.2B FungsiBdariBTariBPendetB

B 2

+0 +4 2 &&' 9 /*

#! $

+

-" ) # $

" ) 5 6

" # $

"

B 9

:

#7 / " ) &&& 0($B B

B B B

STIKOM


(18)

;

B

2.2BB EsaiBFotoBsebagaiBMediaBKomunikasiBB

< = 5 5

# $

=

#"

) = 3 +( ;'$

7

#/ > * +((0$

/ * #= ! , $

BB

STIKOM


(19)

'

5

#/ * -.. $

: =

!

+ +

?

/ 2 # $

, -BB<

%

!

< =

!

STIKOM


(20)

@

< %

A A

<

-! =

# : : $

+

,

0 "

4 #

8 $

;

STIKOM


(21)

&

2.3B BukuBsebagaiBMediaBPromosiB 2

%

:

# . .+( .( . 8.$

2

!

#/ ! -.. .+( +.(+$

-B

+ 2

STIKOM


(22)

(

0 " B

1.3.1 PengertianBBukuB

#!

-.. . .$ !

! # $

-=

3

/ .

? - % : :

% =

/

-:

STIKOM


(23)

1.3.2 StrukturBBukuB ? :

2

-% $ # ? : $B

% % < % < 3

% $

& $ # ? : $B

C

2 ) /

2 # > +( +$

STIKOM


(24)

+

:

! * #< ?

2 D $

-5E# ' '

' '

'

' ' '

(

#*

) " 2 % 48 +( $

-3 3 3 3 3 3

3 :

3

STIKOM


(25)

0

+ ,

, 3 B# $

,

, B# $

, ,

B 2

B

, B

0 ,

2

STIKOM


(26)

4

" B

* ,

1.4 TinjauanBBukuBFotografiBEsaiB 2.4.1BTinjauanBEsaiB

! <

<

#2 = ! ;0$ !

-F

: # $

-<

:

* #

$

<

STIKOM


(27)

8

A :

<

# $

F # $

<

< :

: *

# . $

<

<

21/ / / " # $

2.4.2.BBukuBEsaiBFotografiB

! 2 < =

%

STIKOM


(28)

;

<

#/ !

.+( +.(+. $

#" ) +( -; $

1.5 LayoutB 1

!

2 ! * #1 > +((@ (8$

-)(

* " (

STIKOM


(29)

'

A

!

: 7

: 2

"

7

7

7

# :

A +((0 (($

2.5.1BJenisBLayoutB

-!

3

STIKOM


(30)

@

G

1

&0(

# A +((0 0($

3

#/

$-2 1

2 2

-C . .

.

+ 2 1

: # C . C $

0 ) 1

"

# $

4 ? , : 1

" # $

# $

8 = 1

! . .

# $

STIKOM


(31)

&

; ! 1

!

" B * .

' " ! 1

"

D , 1

@ ! 1

:

& 3 1

( 7 1

!

# $

1

! #

$ ?

-# $ "

+ H 1

" :

0 / 1

"

:

# $

STIKOM


(32)

+(

4 / 1

:

4( '(

8 1

" :

; 1

A 1 #1 ! $

1 1

' " 2 1

: .

@ I 1

: . 2 48J 8J +J

0@J # $ & ? ! 1

+( * 1

!

1.6 Unsur unsurBDesainB

2.6.1BKajianBtentangBUnsur unsurBDesainB B

STIKOM


(33)

+

7 )

2.6.2B GarisB(line)B

"

7

# -.. : $

!

! K!L

K L

STIKOM


(34)

++

# -.. : $

-, D - 2

+ H - !

0 - "

4 1 ! - 7

8 M D

-; - !

' : - /

@ ? /

-& - !

( ?

-! - :

+ * D - 2

0 A ! - !

4 A !

-8 : :

-; ) = - /

' * / - 1

@ * ? : - 1

& 7 /

-STIKOM


(35)

+0

+( * 1

-1

!

B

2.6.3B WarnaB(Color)B

! )

, ,

)

! " < L 7 !

!

-5!+

" , - , '

,

-' #! +' +(( $

-STIKOM


(36)

+4

7 + < )

! - 2 # $

STIKOM


(37)

+8

7 + + < ) +

! - 2 # $

+ * )

)

)

)

# $

"

STIKOM


(38)

+;

)

) ) "

)

) ) "

0 2 < , D 5? ? ! 6

#2 < , D

! " G / 1 : 2 +((+ 4($

-2

:

,

STIKOM


(39)

+'

A

9 ?

? 2 # * $

/

,

)

-,

H

: !

STIKOM


(40)

+@

#! +( (-''$

1.7 TipografiB "

:

: # +((;- &($

STIKOM


(41)

+&

2 * #, 9 " +( - ( $

-, !

7 + 0% # $

# 2 : +( $

, !

STIKOM


(42)

0(

7 + 4 % # $

3 ,

!

7 + 4 = ! # $

2

,

STIKOM


(43)

0

# ! "

+(( - 8&$

2.8B Segmentasi,BTargeting,BdanBPositioningB

#2 0 (- ?

, ! +( 0;$ 5

/

! # .

2 #2 0 (- ? ,

! +( 4($

: :

-! # .

!

! # .

!

:

=

STIKOM


(44)

0+

!

:

/ :

:

! # $

!

! # .

!

+ " # - .

! :

0 # # .

:

STIKOM


(45)

00

'

-# $

.

! #2 2 +((8 00&$

!" - #

2.9BAnalisisBSWOTB / !)9"

STIKOM


(46)

04

. #! > , : 2 G

+((+ +@$

+ /

0 0

4

-B

STIKOM


(47)

BABBIIIB

METODOLOMIBPE ELITIA B

3.1 MetodologiB

B kualitatif

3.2B TeknikBPengumpulanBDataB !

" #

$ #

% %

STIKOM


(48)

&

' '

& (

(

) &**+, $ #

$

(

-

-STIKOM


(49)

.

3.3B TeknikBAnalisisBDataB 3.3.1BAnalisisB

"

$ )/0 &**+ 1. ,

(

)unity, )balance,

)harmony,

(

(

(

STIKOM


(50)

+

3.3.1.BHasilBWawancaraB

% &+ 2 &* &

($"3 3

%

! 4

#

5 5

5 (

3.3.2.BStudiBEksisting a.BBAnalisisBInternalB

!

STIKOM


(51)

6

7 (

&

( #

2 4 # 8 %

! # &* 66

# 5

4 # $ - $

#

1 9

1

) &* *# &9 &1 ,

STIKOM


(52)

: . (

STP

B BukuBEsaiBFotografiBBTariBPendetBSebagaiB MediaBPromosiB sebagaiBWarisanBBudayaBBali

B

MeografisB ! $

8 !

-DemografisB ! &* 66

7 %

( $

& *** *** ( ( PsikografisB B 4 7 PositioningB ( /

STIKOM

SURABAYA


(53)

9

; 5 % < ;( =

5 < 4

) >

,

b.BAnalisisBKompetitorB

;5 % <

" 4

culture

7 . ? ;5 % <

STIKOM


(54)

@

7 . & 8 ; <

7 . . 8 ;( <

STIKOM


(55)

1

& ;( = 5 <

7 . + ? ;( = 5 <

5

( = % A B

(

/ 5

'

> B

STIKOM


(56)

*

7 . 6 B ;( = 5 <

7 . : 8 ;( = 5 <

STIKOM


(57)

c.BBAnalisisBSWOTB

A ALISISB BukuBB

“SudirmanBRangeBTrails”B BukuBB “TheBWisdomBofBBali”B StrengthB / $ / 8 ? culture WeaknessB ! % C 4 OportunityB ( / / ( ThreatB 4 / B

STIKOM

SURABAYA


(58)

3.3.3B AnalisisBKeyw

B

ilasanBKeywordB 4

4 > < 4

;? <

KeywordB

The Glory of

(5

/

(

&

B

of Pendet

;?

STIKOM


(59)

.

5 ;> <

)/0 " ( 11@ &6,

/

;> < B

B B B B B B B B B B B

STIKOM


(60)

3.4B MetodeBPembu 3.4.1B BaganBPembuat B

B B B B

embuatanB embuatanB

+

STIKOM


(61)

6

3.4.2.BB KonsepBKreatifB (

4 The Glory of Pendet

The Glory

5 D $

>

4 #

%

"

4 “Classic, Elegant” #

STIKOM


(62)

.

? ?

$ > E

5 D

background text

7 . ? ?

.

E ;? ? (

" 8 $ &**& +*,

background t

text B

:

%

( <B ((

ound text

STIKOM


(63)

& ? $ )monok

monokromatis

) 7

ke

.

+ %

monokromatis/ ,

4

7 19* :, 4

keyword.

; <

7 . & % /

9

4

elegant

<

STIKOM


(64)

@

5

5 ;( <

;( <

4

)= ' 5 &* #+@, ( ;( <

)= ' 5 &* #+@,

classic elegant 2

Times !ew Roman text

8 2

F

2 2 8 $

8

G 8

STIKOM


(65)

1

2 8

7 . . 2

4 F

& $ 8

7 . + $ 8

STIKOM


(66)

&*

$

0 C C

C

2

. G 8

C $ +6H 6H

&H .@H

7 . 6 G 8

B

> B 7

STIKOM


(67)

&

5 ?

5

doff

glossy 8

2 "

&6*

) 4

1@. &.,

! #

!

Medium book

& F &9 6 "+I

text

"+ ". ) 4 * 1@.,

STIKOM


(68)

&&

&

/

6* &6

Headline

)? B &* *# @., " headline

# 5

5 7

Headline ;The Glory of Pendet<

headline

; " <

5

Tagline ;5 %

" $ < Tagline headline headline Tagline

STIKOM


(69)

&.

/

/ /

( /

3.5BBPembuatanBKaryaB a.BCoverB

%

& 5

2 font Times !ew Roman Headline

Times !ew Roman “The Glory”

font script “Pendet”.

. ? %

2 “The Glory of Pendet”

The Glory

STIKOM


(70)

&+

5 / ;5 %

" $ <

+ 8 $

(

6 (

7 . : ( " ?

STIKOM


(71)

&6

: ( 5

7 . 9 7 ( 5

b.BLayoutBHalamanB %

% background

2 $

)monokromatisC ,

( F

& 5

Times !ew Roman font text

STIKOM


(72)

&:

. ?

/

/

+ 8

Background

2 $

& 6 ( "

( 2 $ 8

7 . @ ( / B 5 F

STIKOM


(73)

&9

( text G 8

7 . 1 ( "

: ( 5

7 . * (

STIKOM


(74)

BABBIVB

IMPELE TASIBKARYAB

4.1B KonsepBDesainB

The Glory

!

4.2B ImplementasiBKaryaB

4.2.1BDesainB B

B

" # $ Cover

STIKOM


(75)

%

forum discussion

&

' “The Glory

of Pendet”

The Glory (

)

(

*

) + , - %. %/

Background

classic, elegant ' font Times ew Roman

Headline Times ew Roman

“The Glory” font script “Pendet”

STIKOM


(76)

0

4.2.2BDesainB B

" # % $ Backcover

Backcover

Sunrise $

+

Backcover

( 1

STIKOM


(77)

#

" # 0Cover backcover

4.2.3BLayoutBHalamanBisiB

" # # $ 2 %

STIKOM


(78)

3

Layout Jumble Layout,

" # 3 $ 2 0 #

Jumble layout. 4

font script

STIKOM


(79)

5

" # 5Modrian Layout

+ ' Mondrian Layout

6 7 7

7

STIKOM


(80)

8

" # 8Modrian Layout

" # 9Devider , /

STIKOM


(81)

9

Devider 3

+

" # : ; , /

" # . ; , /

STIKOM


(82)

:

4

4.2.4BFotografiBB

4

)

" # 4

STIKOM


(83)

.

" # % 4

!

< 2

!

STIKOM


(84)

" # 0 4

! 8 #

caption

" # # 4

STIKOM


(85)

%

! : %5

*

" # 3 (

! 0 09

4

STIKOM


(86)

0

" # 5 < *

! # 3.

* <

STIKOM


(87)

BABBVB

PE UVUPB

B

5.1BKesimpulanB

B

!

" #

5.2BSaranB

STIKOM


(88)

! " # $ %

& ' ( ) ( %

&

* + ,, - ) %

* ( ! * ,, % .

#/ 0 1 %

* - 2 + $ ,3, " 4 2 5 - + ''

6 6

* 7 6 8 - 6 % 0 ,,9

6 & 4

0 # $ -

0

* : 4 2 5 - & .

6

6 ,3 $ % & $ %%

; 0 - ,,: 4 2 5 - $. 6 6

( - 7 ,39 $

- ) %

7 < 1 % ' ( * (

STIKOM


(1)

.

" # % 4

!

< 2

!

STIKOM


(2)

" # 0 4

! 8 #

caption

" # # 4

STIKOM


(3)

%

! : %5

*

" # 3 (

! 0 09

4

STIKOM


(4)

0

" # 5 < *

! # 3.

* <

STIKOM


(5)

BABBVB

PE UVUPB

B

5.1BKesimpulanB B

!

" #

5.2BSaranB

STIKOM


(6)

! " # $ %

& ' ( ) ( %

&

* + ,, - ) %

* ( ! * ,, % .

#/ 0 1 %

* - 2 + $ ,3, " 4 2 5 - + ''

6 6

* 7 6 8 - 6 % 0 ,,9

6 & 4

0 # $ -

0

* : 4 2 5 - & .

6

6 ,3 $ % & $ %%

; 0 - ,,: 4 2 5 - $. 6 6

( - 7 ,39 $

- ) %

7 < 1 % ' ( * (

STIKOM