B2B Marketing 2pg
Running Head: BUSINESS MARKETING 1
B2B Marketing
Name:
Institution:
Running Head: BUSINESS MARKETING 2
Introduction
The world of business to business marketing is expanding at an alarming rate all over the world.
In the 1990’s a major challenge relied on the explanation of the uniqueness of business- tobusiness marketing to potential customers as they dismissed the idea basing their facts on the
techniques that were employed in the markets had been in the most meaningful way different
from other markets. (Minett, 2002)
Over the previous decades B2B marketing has come out as the best due to its divergence from
marketing practices. To understand the meaning of B2B marketing, it’s necessary to evaluate the
value procedure that begins from potential consumers’ demands to the dozens of business
products that are required for marketing.
What is B2B marketing?
These are the techniques that are needed by various business companies with goods and services
to allow them to sell to other businesses and consumers. Business-to-business initiatives
consider various executives whose decisions have a significant impact on a single purchase of a
product or service. It is important for marketing professionals to address several different
audiences within similar enterprises and carry out various expenses for long transaction periods.
(Brennan, 2014)
A business that is in the market for new solutions projected upon improving their operations
must have the value of its marketing activities vitally necessary to allow the business reach out to
their consumers needs. Several different types of research reveal economic justifications to be
the major component of the large B2B sales.
Running Head: BUSINESS MARKETING 3
This is not accurate as there are various major components of B2B marketing like simple
integration options, and product usability. However, it is necessary to note that B2B marketing
requires flexibility. The flexibility of the product has to be focused on customizing products to
the purchasing company or consumer. (Brennan & Croft, 2012)
Reaching out to consumers and other businesses using B2B marketing
The first stage in business-to-business marketing is identifying the target consumers or B2B
markets. Take the example of a bolt that is used in a bicycles manufacturer racing bikes. It is not
availed in the market by surprise. There is a process of derived demands for the product that
eventually results in the product being sold to several different consumers. Most of the
consumers don’t purchase the product for the given advantage. They purchase the product with
the objective of adding value to it. (Brennan, 2014)
The implications involved in B2B marketing are precise. It is the work of a B2B marketer to
meet the target audience requirements.
While marketing a particular product to consumers or other businesses, it is necessary to use
product brand names to differentiate the product from others in the buying cycle.
Conclusion
In every household, even the smallest of a decision is confined to the smallest family unit. The
decision process in B2B marketing is complex and has the potential to meet the needs of other
several different companies and consumers. However, the demand for the product made by a
business is derived from various consumers’ needs.
Running Head: BUSINESS MARKETING 4
References
Minett, S. (2002). B2B marketing: A radically different approach for business-to-business
marketers (Vol. 10). Financial Times Management.
Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and branding: An
exploratory study. Journal of Customer Behaviour, 11(2), 101-115.
Brennan, R. (2014). Business-to-business Marketing (pp. 83-86). Springer New York.
B2B Marketing
Name:
Institution:
Running Head: BUSINESS MARKETING 2
Introduction
The world of business to business marketing is expanding at an alarming rate all over the world.
In the 1990’s a major challenge relied on the explanation of the uniqueness of business- tobusiness marketing to potential customers as they dismissed the idea basing their facts on the
techniques that were employed in the markets had been in the most meaningful way different
from other markets. (Minett, 2002)
Over the previous decades B2B marketing has come out as the best due to its divergence from
marketing practices. To understand the meaning of B2B marketing, it’s necessary to evaluate the
value procedure that begins from potential consumers’ demands to the dozens of business
products that are required for marketing.
What is B2B marketing?
These are the techniques that are needed by various business companies with goods and services
to allow them to sell to other businesses and consumers. Business-to-business initiatives
consider various executives whose decisions have a significant impact on a single purchase of a
product or service. It is important for marketing professionals to address several different
audiences within similar enterprises and carry out various expenses for long transaction periods.
(Brennan, 2014)
A business that is in the market for new solutions projected upon improving their operations
must have the value of its marketing activities vitally necessary to allow the business reach out to
their consumers needs. Several different types of research reveal economic justifications to be
the major component of the large B2B sales.
Running Head: BUSINESS MARKETING 3
This is not accurate as there are various major components of B2B marketing like simple
integration options, and product usability. However, it is necessary to note that B2B marketing
requires flexibility. The flexibility of the product has to be focused on customizing products to
the purchasing company or consumer. (Brennan & Croft, 2012)
Reaching out to consumers and other businesses using B2B marketing
The first stage in business-to-business marketing is identifying the target consumers or B2B
markets. Take the example of a bolt that is used in a bicycles manufacturer racing bikes. It is not
availed in the market by surprise. There is a process of derived demands for the product that
eventually results in the product being sold to several different consumers. Most of the
consumers don’t purchase the product for the given advantage. They purchase the product with
the objective of adding value to it. (Brennan, 2014)
The implications involved in B2B marketing are precise. It is the work of a B2B marketer to
meet the target audience requirements.
While marketing a particular product to consumers or other businesses, it is necessary to use
product brand names to differentiate the product from others in the buying cycle.
Conclusion
In every household, even the smallest of a decision is confined to the smallest family unit. The
decision process in B2B marketing is complex and has the potential to meet the needs of other
several different companies and consumers. However, the demand for the product made by a
business is derived from various consumers’ needs.
Running Head: BUSINESS MARKETING 4
References
Minett, S. (2002). B2B marketing: A radically different approach for business-to-business
marketers (Vol. 10). Financial Times Management.
Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and branding: An
exploratory study. Journal of Customer Behaviour, 11(2), 101-115.
Brennan, R. (2014). Business-to-business Marketing (pp. 83-86). Springer New York.