Slide MGT209 Slide05

Operations
Management
Design of Goods and
Services
Chapter 5
PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

5-1

© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458

Outline
 GLOBAL COMPANY PROFILE:
REGAL MARINE
 GOODS AND SERVICES SELECTION





Product Strategy Options Support
Competitive Advantage
Product Life Cycles
Life Cycle and Strategy
Product-by-value Analysis

 GENERATING NEW PRODUCTS



New Product Opportunities
Importance of New Products

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

5-2

© 2004 by Prentice Hall, Inc., Upper Saddle

River, N.J. 07458

Outline - continued
 PRODUCT DEVELOPMENT





Product Development System
Quality Function Deployment (QFD)
Organizing for Product Development
Manufacturability and Value Engineering

 ISSUES FOR PRODUCT DESIGN









Robust Design
Modular Design
Computer-Aided Design (CAD)
Computer-Aided Manufacturing
Virtual Reality Technology
Value Analysis
Environmentally Friendly Design

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

5-3

© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458

Outline - continued

 Time-Based Competition




Purchase of Technology by Acquiring Firm
Joint Ventures
Alliances

 Defining the Product

Make-or-buy Decisions
Group Technology
 DOCUMENTS FOR PRODUCTION
 SERVICE DESIGN
 Documents for Service



 Application of Decision Trees to

Product Design
 Transition to Production

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

5-4

© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458

Learning Objectives

When you complete this chapter, you
should be able to :
Identify or Define:












Product life cycle
Product development team
Manufacturabililty and value
engineering
Robust design
Time-based competition
Modular design
Computer aided design
Value analysis
Group technology
Configuration management
5-5

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458

Learning Objectives Continued
When you complete this chapter, you
should be able to:
Explain:





Alliances
Concurrent engineering
Product-by-value analysis
Product documentation

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and
Operations Management, 7e

5-6

© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458